Global Champagne Market Size Expected to Reach USD 24.75 Billion by 2031 as Premiumization and Sustainability Reinforce Value Growth

According to Mordor Intelligence, the global champagne market size is projected to expand from USD 19.53 billion in 2026 to USD 24.75 billion by 2031, following a steady, value-driven growth trajectory. Valued at USD18.63 billion in 2025, the market reflects disciplined expansion supported by pricing strength rather than shipment volume growth.

This evolution highlights how the champagne industry continues to strengthen its position as a heritage-led luxury beverage category, where brand equity, controlled supply, and premium positioning underpin long-term champagne market growth.

Access the full Champagne Market Forecast report here: http://mordorintelligence.com/industry-reports/champagne-market?utm_source=openpr

Value-Led Expansion Defines the Modern Champagne Market

Unlike broader alcoholic beverage categories, the champagne market forecast is shaped by intentional volume management and a strong focus on value creation. Producers continue to prioritize margin stability, selective distribution, and brand storytelling, reinforcing champagne's role as a symbol of celebration, gifting, and social status. This strategy has enabled the champagne market share to remain resilient despite economic uncertainty, inflationary pressures, and shifting global consumption habits.

Premium Cuvées and Limited Releases Strengthen Pricing Power

One of the most influential champagne market trends is sustained premiumization. Consumers are increasingly drawn to vintage expressions, prestige cuvées, and limited-edition releases, which are often designed for milestone events and luxury gifting. Rather than expanding everyday consumption, champagne houses are deepening engagement around moments of significance, allowing premium and ultra-luxury segments to drive a disproportionate share of the champagne market growth.

Dryer Styles Gain Momentum Among Educated Consumers

Shifting palates are reshaping product portfolios across the champagne industry. Extra brut and other low-dosage styles are gaining traction as consumers seek wines that emphasize terroir, balance, and winemaking precision. This preference supports differentiation within the champagne market size, appealing to experienced wine drinkers and collectors who value authenticity and craftsmanship over sweetness.

Sustainability Moves to the Core of Champagne Production

Sustainability is no longer optional within the champagne market forecast. Leading producers are embedding environmental responsibility into vineyard management and production processes, focusing on soil regeneration, biodiversity protection, and reduced chemical inputs. Certified viticulture practices and energy-efficient production models are reinforcing brand credibility while supporting long-term supply stability-an increasingly important factor in maintaining champagne market share under climate pressure.

Packaging Innovation Enhances Experiential Value

Packaging has become an integral component of differentiation within the champagne industry. Refined bottle designs, sustainable gift boxes, and format diversification enhance the overall consumption experience. Large-format bottles continue to gain popularity in celebratory and hospitality settings, while smaller formats support controlled consumption and premium on-trade usage, contributing positively to evolving champagne market trends.

Explore in-depth insights and regional perspectives, including localized editions like the Japanese market version - https://www.mordorintelligence.com/ja/industry-reports/champagne-market?utm_source=openpr

Champagne Market Segmentation Snapshot

By Color

White
Rosé

By Sweetness Level

Brut
Extra Brut
Demi-Sec
Doux

By Price Tier

Economy
Luxury
Ultra-Luxury

By Packaging Size

Mini (187 ml) and Half (375 ml)
Standard (750 ml)
Magnum (1.5 L) and Large Formats

By Distribution Channel

On-Trade
Off-Trade
Online Retail
Offline Retail

Explore Our Full Library of Food & Beverage Research Reports - https://www.mordorintelligence.com/market-analysis/food-beverage?utm_source=openpr

Europe Maintains Leadership While Asia-Pacific Expands

Europe continues to anchor the champagne market share, supported by heritage production, strong domestic consumption, and export-led demand. Meanwhile, Asia-Pacific represents a strategic growth region, driven by a premium gifting culture, rising disposable incomes, and increased awareness of luxury wine categories. North America remains a mature yet stable contributor, balancing on-trade recovery with retail and online premium purchases, reinforcing the global champagne market growth outlook.

Competitive Landscape Favors Brand Equity and Discipline

The champagne industry remains moderately concentrated, with leading houses benefiting from global brand recognition, strict appellation controls, and long-established distribution networks.

Key players operating in the champagne market include:

LVMH Moët Hennessy Louis Vuitton SE
Champagne Nicolas Feuillatte
Laurent-Perrier SAS
Vranken-Pommery Monopole SA
Lanson-BCC Group

Outlook: Controlled Supply Supports Long-Term Market Stability

The champagne market forecast points toward sustained, value-led expansion through 2031. Premium positioning, disciplined supply management, and sustainability-led viticulture continue to protect pricing power despite climatic and regulatory challenges.

Producers that successfully integrate heritage, environmental responsibility, and diversified price-tier strategies are expected to strengthen their position within the evolving global champagne market.

Explore more insights on the Champagne competitive landscape: https://www.mordorintelligence.com/industry-reports/champagne-market/companies?utm_source=openpr

Industry Related Reports:

Alcoholic Beverages Market: The alcoholic beverages market is segmented by product type (beer, wine, spirits, others), end user (male, female), packaging type (bottles, cans, others), distribution channel (on-trade, off-trade), and geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The market is projected to grow from USD 1.83 trillion in 2025 to USD 1.89 trillion in 2026, reaching USD 2.25 trillion by 2031 at a CAGR of 3.53%. Growth is driven by premiumization, rising disposable incomes, urbanization, and continuous innovation across beer, wine, and spirits categories.

Get more insights: https://www.mordorintelligence.com/industry-reports/alcoholic-beverages-market?utm_source=openpr

Asia-Pacific Wine Market: The Asia-Pacific wine market is segmented by product type (fortified, still, sparkling, and more), colour (red, white, rosé), price range (mass, premium), end user (men, women), distribution channel (on-trade, off-trade), and geography (China, Japan, India, Australia, South Korea, Vietnam, and others). Valued at USD 61.62 billion in 2025, the market is expected to reach USD 85.56 billion by 2031, growing at a CAGR of 5.62%. Expansion is supported by changing lifestyles, higher wine adoption among younger consumers, and increased imports and domestic production across emerging economies.

Get more insights: https://www.mordorintelligence.com/industry-reports/asia-pacific-wine-market?utm_source=openpr

Beer Market: The beer market is segmented by product type (ale, lager, non/low-alcohol beer, and others), category (standard and premium), packaging type (bottles, cans, others), distribution channel (on-trade and off-trade), and geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The global beer market is valued at USD 0.85 trillion in 2026 and is projected to reach USD 1.09 trillion by 2031, registering a CAGR of 5.16%. Growth is fueled by the expansion of craft beer, product diversification, strong social consumption trends, and deeper penetration in emerging markets.

Get more insights: https://www.mordorintelligence.com/industry-reports/beer-market?utm_source=openpr

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