India Cosmetics Market to Reach USD 25.39 Billion by 2034 | 5.7% CAGR | Get Free Sample Report

According to IMARC Group's report titled "India Cosmetics Market Size, Share, Trends and Forecast by Product Type, Category, Gender, Distribution Channel, and Region, 2026-2034" the report offers a comprehensive analysis of the industry, including market share, growth, trends, and regional insights.

India Cosmetics Market Overview

The India cosmetics market size was valued at USD 15.46 Billion in 2025 and is expected to reach USD 25.39 Billion by 2034, growing at a compound annual growth rate (CAGR) of 5.7% during the forecast period 2026-2034. The market growth is driven by increasing disposable incomes, rapid urbanization, expanding middle-class populations, and heightened beauty awareness among consumers.

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India Cosmetics Market Key Takeaways

• Current Market Size (2025): USD 15.46 Billion
• CAGR (2026-2034): 5.7%
• Forecast Period: 2026-2034

• By Product Type: Skin and sun care products dominate with a 43.73% market share in 2025.
• By Category: Conventional products lead with 82.54% share in 2025.
• By Gender: Women represent the largest segment with a 70.46% share in 2025.
• By Distribution Channel: Supermarkets and hypermarkets lead with 60.51% market share in 2025.
• By Region: North India holds the largest regional share of 32% in 2025.

India Cosmetics Market Growth Factors

The Indian cosmetics market is huge and growing due to the large consumer base and evolving distribution channels. The Indian cosmetics market is segmented into skin care, hair care, color cosmetics, fragrances and other personal care commodities, each of which serves a specific customer need. The increasing penetration of organized retail, e-commerce and direct-to-consumer channels allowing for easier availability and accessibility to products in urban and semi-urban areas, coupled with rising disposable income levels and changing lifestyle changes and social norms in those areas, have supported the increase in spend on beauty and grooming products, especially among younger consumers. Also, development of formulations, packaging format and branding provides greater differentiation and allows domestic and international players to capture market share.

Besides, the presence of strong manufacturing base, availability of raw materials, cost effective manufacturing, and faster product launches in the segment supports growth of the market in India. Government initiatives for startups and local manufacturing industries have made it easier for new entrants to establish a presence in the market, while rising interest in skin care and preventive health care has led to an increase in potential users. The increasing acceptance of diverse beauty standards has led to a wider range of products catering to different skin tones and beauty preferences. With innovation, digital penetration, and changing consumer preferences driving change, the India cosmetics market is likely to have huge growth potential. Favorable demographics, lifestyle changes, and an evolving competitive landscape are fueling optimism for continued expansion in this sector.

India Cosmetics Market Trends

Over time, the Indian cosmetics market has been changing due to changing consumer lifestyles, rapid urbanization, rising disposable incomes, and increasing awareness of personal grooming and self-care. Beauty and personal care products can no longer be thought of as the privilege of the wealthy. They are a necessity of daily life for people of all ages and social classes. Coupled with increasing urbanization and availability of beauty trends on digital platforms, open experimentation with new types and forms, and an inclination towards using natural, herbal, and ayurvedic products, there is a growing demand for product safety and ingredient transparency among consumers, influencing the market's trajectory and growth.These include sustainable and ethical production practices, such as eco-friendly packaging, cruelty-free production and responsible product sourcing.

Social media, beauty influencers, and online customer reviews have become very influential on how brands are perceived, their adoption of trends, and on customer product purchase decisions. Customization and personalization is a growing trend, with consumers increasingly seeking products tailored to their skin type, tone, and skincare routine, while in men's skincare, the trend is increasingly expanding from skincare regimens to haircare and cosmetics. Premiumization trends are also strong, with consumers being receptive to richer formulations and textures. Brands frequently introduce innovations such as modern formulations and multifunctional products, while also launching products tailored to specific regions. To sum up, tradition-modernity, digital access, and conscious consumption trends are driving the competitive landscape of the India cosmetics market.

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India Cosmetics Market Segmentation

Product Type:

• Skin and Sun Care Products: Dominant segment with 43.73% market share in 2025 driven by concerns on sun protection and pollution effects.
• Hair Care Products
• Deodorants and Fragrances
• Makeup and Color Cosmetics
• Others

Category:

• Conventional: Leading with 82.54% market share attributed to affordability and mass availability.
• Organic

Gender:

• Women: Largest segment with 70.46% market share reflecting strong grooming emphasis and economic empowerment.
• Men
• Unisex

Distribution Channel:

• Supermarkets and Hypermarkets: Leading with 60.51% share due to wide variety and convenient shopping.
• Specialty Stores
• Pharmacies
• Online Stores
• Others

Regional Insights

• North India
• South India
• West and Central India
• East India

North India dominates the market with a 32% share in 2025, benefiting from high urban population concentration, strong retail infrastructure, and elevated disposable incomes. The regional market exhibits a 5.7% CAGR over the forecast period.

India Cosmetics Market Key Players

The report offers an in-depth examination of the competitive landscape, including market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

India Cosmetics Market Recent Developments & News

• In October 2025, The Estée Lauder Companies' BEAUTY&YOU India innovation program, in partnership with Nykaa and Startup India, recognized emerging Indian beauty startups with funding, mentorship, and national exposure.
• In June 2025, Indian brand Plum reaffirmed its ethical leadership by maintaining 100% vegan and cruelty-free certification while expanding its clean product portfolio.
• In August 2025, Nykaa expanded its quick commerce service, Nykaa Now, to seven cities to meet rising demand for speedy delivery.
• In 2025, Indian cosmetics brand Colorbar announced plans for an IPO in 2027 and international expansion.

India Cosmetics Market Key Highlights of the Report

• Comprehensive analysis of historical trends and future outlook from 2020 to 2034.
• Segment-wise market assessment across product type, category, gender, distribution channel, and region.
• Insights into market drivers, restraints, and competitive landscape.
• Detailed information on key players and their strategic initiatives.
• Includes recent developments shaping the industry.
• Provides customization options and post-sale analyst support.

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