Mayonnaise Market Size to Surpass USD 18.8 Billion by 2034, With a 3.76% CAGR

Market Overview:
According to IMARC Group's latest research publication, "Mayonnaise Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", The global mayonnaise market size reached USD 13.5 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 18.8 Billion by 2034, exhibiting a growth rate (CAGR) of 3.76% during 2026-2034.

This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.

How AI is Reshaping the Future of Mayonnaise Market

● AI enhances mayonnaise production by optimizing emulsion processes, improving product consistency by 15% through predictive analytics and real-time quality monitoring systems.

● Food manufacturers deploy AI-powered sensors to reduce mayonnaise spoilage by 10-15%, saving approximately $200 million annually in waste reduction across the condiments sector.

● Companies like Unilever and Kraft Heinz use AI-driven consumer sentiment analysis platforms, with 23% of innovation labs utilizing these tools to develop new flavored variants tailored to regional preferences.

● AI optimizes supply chain logistics for mayonnaise distribution, analyzing historical sales data and seasonal trends to reduce overstock by 14.8%, minimizing food waste in retail channels.

● Advanced machine learning models enable manufacturers to develop plant-based mayonnaise formulations, with AI analyzing ingredient interactions to replicate traditional egg-based texture and taste, contributing to the 36% of new product launches being vegan or eggless.

● High-pressure processing (HPP) integrated with AI systems helps 44% of manufacturers enhance shelf life while removing artificial preservatives, meeting clean-label consumer demands.

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Key Trends in the Mayonnaise Market

● Rising Demand for Plant-Based and Vegan Mayonnaise: Over 36% of new mayonnaise products launched globally in 2024 were plant-based or eggless, reflecting consumer shift toward vegan and allergen-free diets. Duke's launched its first-ever plant-based mayo targeting foodservice and online shoppers, while vegan mayonnaise market reached $925.6 million in 2024 with projected 8.6% CAGR.

● Flavor Innovation and Gourmet Varieties: More than 120 flavored mayonnaise SKUs were introduced during 2023-2024, with bold flavors like chipotle, garlic aioli, wasabi, and truffle gaining traction. In August 2024, Unilever expanded Hellmann's lineup with Chipotle and Garlic Aioli flavors to attract Millennial and Gen Z consumers. McCormick launched lime-flavored Mayonesa con Jugo de Limones controlling 70% of Mexican mayonnaise market.

● Health-Conscious Product Development: Growing awareness of obesity and heart diseases drives demand for low-fat, reduced-calorie, and cholesterol-free mayonnaise. Approximately 38% of new products include clean-label claims such as no artificial preservatives, sugar-free, and non-GMO formulations. Fresh Vintage Farms launched cold-pressed almond oil mayonnaise in August 2025.

● Sustainable and Eco-Friendly Packaging: Around 31% of newly released mayonnaise products use eco-friendly, recyclable, or biodegradable packaging. In March 2024, Unilever introduced sustainable packaging for Hellmann's range across European markets, utilizing 75% recycled plastic materials and reducing carbon footprint by 30% per unit.

● Convenience and Single-Serve Formats: Single-serve and on-the-go sachets have grown by 31%, especially in foodservice and convenience store channels. Squeeze bottles and portion-controlled packaging enhance ease of use and storage convenience, driving foodservice adoption which increased by 29%.

Growth Factors in the Mayonnaise Market

● Expanding Fast-Food and Foodservice Industry: The robust foodservice sector, including quick-service restaurants (QSRs) and casual dining chains, significantly drives mayonnaise demand. Restaurants utilize mayonnaise as a key ingredient in dressings, spreads, and dips, with foodservice adoption increasing by 29% and accounting for significant portion of institutional sales.

● Growing Consumer Demand for Convenience Foods: Rising demand for ready-to-eat food and convenience meals propels market growth. More than 52% of consumers in North America prefer flavored or organic mayonnaise options, driven by busy lifestyles and preference for time-saving meal solutions.

● Health and Wellness Trends: Increasing health consciousness among approximately 42% of global consumers seeking healthier diets boosts demand for light mayonnaise variants, organic formulations, and functional ingredients like omega-3 oils and probiotics now present in 18% of premium offerings.

● Regional Flavor Adaptation and Globalization: Growing consumer exposure to international cuisines drives demand for region-specific flavors. Kewpie Corporation's yuzu and miso-infused mayonnaise gained 28% sales growth across Japanese and Korean markets, while Asia-Pacific shows fastest growth at 7.8% annually.

● Retail Expansion and E-Commerce Growth: Wider distribution through supermarkets, hypermarkets, and online platforms enhances accessibility. Supermarkets and hypermarkets dominate with extensive product variety and competitive pricing, while e-commerce penetration grows rapidly driven by smartphones and express delivery.

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Leading Companies Operating in the Global Mayonnaise Industry:

● Nestlé S.A.
● Ajinomoto Co., Inc.
● McCormick & Company, Inc.
● Kraft Heinz Company
● Unilever PLC
● Dr. Oetker Group
● Kewpie Corporation
● C.F. Sauer Company (Duke's)
● Del Monte Foods, Inc.
● American Garden

Mayonnaise Market Report Segmentation:
Breakup By Type:

● Unflavored Mayonnaise
● Flavored Mayonnaise

Unflavored mayonnaise accounts for the majority of shares (approximately 52.9% market share in 2024) due to its versatile applications in cooking and food preparation.

Breakup By End Use:

● Institutional
● Retail

Institutional dominates the market due to widespread usage across foodservice establishments including restaurants, cafeterias, and fast-food chains.

Breakup By Distribution Channel:

● Supermarkets and Hypermarkets
● Convenience Stores
● Online Retailers
● Specialty Stores
● Others

Supermarkets and hypermarkets hold the largest market share owing to wide product availability, extensive shelf space, and convenient one-stop shopping experience.

Breakup By Region:

● North America (United States, Canada)
● Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
● Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
● Latin America (Brazil, Mexico, Others)
● Middle East and Africa

North America enjoys the leading position accounting for 41.2% market share owing to high per capita consumption, established food culture incorporating mayonnaise, and strong presence of major brands.

Recent News and Developments in Mayonnaise Market

● August 2025: HEINZ launched a new line of mayonnaise-style sauces in Canada, introducing four innovative flavors: Smoky Bacon, Garlic Parmesan, Mango Habanero, and Pickle, aiming to cater to diverse consumer tastes.

● August 2025: Fresh Vintage Farms launched cold-pressed almond oil mayonnaise, offering a healthier alternative available in 137 Save Mart and Lucky Stores, catering to health-conscious consumers seeking gluten-free and nutrient-rich options.

● July 2025: Hellmann's and Tajín collaborated to launch Chili Lime Mayonnaise Dressing, combining traditional mayonnaise with Tajín's spicy seasoning to cater to consumers seeking bold flavors.

● May 2025: Kewpie Corporation inaugurated its second U.S. production facility in Clarksville, dedicated to manufacturing mayonnaise and dressings for both consumer and foodservice markets.

● January 2025: Hellmann's Canada rebranded its Vegan Mayo to Plant-Based Mayo to appeal to a broader audience, including flexitarians and those interested in plant-based eating.

● September 2024: McCormick For Chefs welcomed three new versatile sauces including McCormick Mayonesa con Limón, expanding professional foodservice offerings.

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