Press release
Kevin Harrington's Big Brand Ventures Announces Equity Partnership with Sunburn Drink, the First Internal Suncare Beverage
This strategic partnership aligns Big Brand Ventures' proven track record of scaling consumer brands with Sunburn Drink's innovative approach to sun protection, hydration, and skin health.
Redefining the Suncare & Hydration Aisle
Sunburn Drink is the first product to combine advanced hydration (akin to leading brands like Liquid IV or Waterboy) with skin-care ingredients, antioxidants, vitamins, and sun-recovery properties in a shelf-stable stick-pack format. Unlike topical sunscreens, Sunburn Drink supports the body from within, nourishing the skin for sun defense and after sun exposure.
By merging hydration and internal suncare, it creates a new "inside-out" sun wellness category that complements traditional sun-care offerings and hydration sets.
Why Big Brand Ventures Invested
- Brand-building expertise: Under Harrington's leadership, Big Brand Ventures brings decades of experience launching, marketing, and scaling high-impact consumer brands.
- Strategic alignment: The opportunity to bridge wellness, beauty, and functional beverage sectors aligns with current consumer trends toward ingestible skincare and multipurpose products.
- Retail & distribution growth: The investment will help accelerate Sunburn Drink's national rollout into pharmacies, mass retail, grocery chains, and big-box stores.
- Market validation: With early traction in Florida retail, Amazon, and resort markets, Sunburn Drink has demonstrated strong consumer interest in internal suncare.
Quotes from the Leadership
"I've backed hundreds of consumer innovations in my career, and when I met Joshua and Robert and sampled Sunburn Drink, I knew they were onto something category-disrupting," said Kevin Harrington, of Big Brand Ventures. "This is not just another beverage, it's a new way to think about skin health. We're excited to bring our scaling power to make Sunburn Drink a household name."
"Robert and I founded Sunburn Drink with a vision to give people protection from inside out," said Joshua Paul Hooks, Co-Founder of Sunburn Drink. "With the Harrington team joining us as partners, we now have the resources, strategic muscle, and distribution pathway to deliver that vision across the globe."
Next Steps & Retail Plans
Over the next 12 months, the companies will prioritize:
1. Expansion into national retail accounts (pharmacies, big-box, grocery chains)
2. Broader marketing campaigns to drive consumer awareness and education
3. Packaging and SKU development
4. Pilot programs and merchandising support to secure shelf presence
Sunburn Drink will continue to operate under its existing leadership, with Big Brand Ventures advising on go-to-market execution, brand architecture, and distribution partnerships.
About Big Brand Ventures
Big Brand Ventures is a consumer-focused growth firm led by Kevin Harrington, Brian Harrington, Brandon T. Adams, Tim Harrington, and Amanda Harrington. The organization specializes in scaling brands from early stages through national distribution, leveraging innovation, marketing systems, and retail partnerships.
About Sunburn Drink
Sunburn Drink is a functional wellness beverage founded by Robert Foster and Joshua Paul Hooks. Its mission is to "Unburn Your Sunburn" enabling skin recovery, hydration, and nourishment from within. It is the first internal suncare drink designed to accompany traditional sun protection.
Media Contact
Company Name: Sunburn Drink
Contact Person: John Aguilar (VP of Media)
Email: Send Email [http://www.universalpressrelease.com/?pr=kevin-harringtons-big-brand-ventures-announces-equity-partnership-with-sunburn-drink-the-first-internal-suncare-beverage]
Phone: +1(941) 786-2876
Country: United States
Website: https://sunburndrink.com/
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