Press release
PushPass Turns YouTube QR Scans Into Lock Screen Notifications
A YouTube TV creator campaign featuring a QR code that installs a branded VIP Wallet pass. Once installed, the brand can send push notifications directly to the customer's lock screen without requiring an app. "PushPass turns the QR scan into a persistent
PushPass Turns YouTube QR Scans Into Lock Screen Notifications Built for brands running creator-led campaigns, no app required
FanCircles has expanded PushPass, a Wallet based VIP pass solution that allows brands to send push notifications directly to customers' lock screens without requiring a mobile app.
PushPass works through Apple Wallet and Google Wallet, already installed on hundreds of millions of phones worldwide. This gives brands a way to build a persistent connection with customers without an app install.
PushPass was released in September and is now positioned as a product for brands running creator-led campaigns, particularly on YouTube, where QR codes have become the primary call to action for TV viewers.
Neal Mohan, CEO of YouTube, has stated that more than 50% of YouTube views come from TV. This represents a fundamental shift in how brands build creator-led YouTube campaigns. On mobile and desktop, links in the description still work. On TV, there's no way to click a link. QR codes are the only practical interaction available to YouTube viewers on TV, and PushPass addresses this by reducing the CTA to "Join the club" rather than forcing a hard-sell purchase moment.
Many brands and creators already include QR codes, yet scan-through rates remain relatively low and purchase conversions are difficult to achieve in that moment.
The key issue is that QR codes are often used as a direct sales tool, but on TV, viewers are relaxed and in a laid-back mode. They are watching, not shopping, so when a QR code call to action is intended to drive purchase, the ask is too high. Not because the product is wrong. But because the timing is wrong.
This is where PushPass comes in.
Instead of forcing a scan to capture bottom-of-funnel intent, PushPass offers a low-intent invitation. The viewer scans a QR code, taps once, and adds a branded VIP pass to their Wallet. That pass becomes a persistent connection on the viewer's phone, enabling the brand to send notifications directly to the user's lock screen.
Once that connection is made, brands can communicate when the moment is most likely to drive purchase intent. That is where loyalty and brand recognition are built, and sales happen, when intent is appropriately timed and the customer is in a buying mindset.
PushPass also includes loyalty mechanics. Unlike traditional retail loyalty cards that primarily reward purchases, PushPass rewards actions such as visits to social networks, stores, and apps. This turns the pass into an active marketing channel.
FanCircles was founded in 2015 by Kevin Brown, the founder of Awin, one of the world's best known affiliate marketing networks. Brown went on to form FanCircles to build direct-to-audience engagement infrastructure for the creator economy and the brands that invest in it.
"Most QR codes shown in creator-led YouTube campaigns still lead to a website or product page, which assumes the viewer is ready to buy in that moment," said Kevin Brown, CEO of FanCircles. "On YouTube TV, that's usually not true. PushPass turns QR scanning into a persistent connection and serves as a communication tool through lock screen notifications, all without an app install and with one click onboarding."
Product Information
PushPass is designed for brands operating in the creator economy and running creator-led campaigns that feature QR codes in video content.
Key capabilities include:
*
One tap "Add to Wallet" onboarding via QR code or link
*
Push notifications to Wallet pass holders, including clickable links
*
A persistent VIP loyalty pass that lives in the user's phone Wallet
*
Loyalty and reward tools
*
Analytics, including installs, engagement, and conversion tracking
*
API support for automation and integrations
Availability
PushPass is available now, with pay as you grow pricing to suit brands at all levels.
Learn more: https://www.fancircles.com/pushpass
Media Contact
Company Name: FanCircles
Contact Person: Chloe
Email:Send Email [https://www.abnewswire.com/email_contact_us.php?pr=pushpass-turns-youtube-qr-scans-into-lock-screen-notifications]
Phone: +447526266860
City: London
Country: United Kingdom
Website: https://www.fancircles.com
Legal Disclaimer: Information contained on this page is provided by an independent third-party content provider. ABNewswire makes no warranties or responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you are affiliated with this article or have any complaints or copyright issues related to this article and would like it to be removed, please contact retract@swscontact.com
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release PushPass Turns YouTube QR Scans Into Lock Screen Notifications here
News-ID: 4371707 • Views: …
More Releases from ABNewswire
Lee Mendelson Film Productions Celebrates 75 Years of Vince Guaraldi Music
Lee Mendelson Film Productions Celebrates 75 Years of Vince Guaraldi Music with the Premiere Release of the Soundtrack to the Classic PEANUTS Registered Specials IT'S ARBOR DAY, CHARLIE BROWN & CHARLIE BROWN'S ALL STARS! Available March 20, 2026, on Vinyl, CD, and Digital TWO SOUNDTRACKS on One Album, Plus Bonus Tracks not used in the Peanuts Registered Animated Specials
Celebrating the 50th Anniversary of 1976's "IT'S ARBOR DAY, CHARLIE BROWN" AND…
Protein4Life.ro has surpassed 500 five-star reviews with a perfect 5.0/5.0 score
Protein4Life.ro has surpassed 500 five-star reviews with a perfect 5.0/5.0 score, becoming Romania's most trusted e-commerce platform for customer satisfaction. The milestone reflects 18 years of industry experience and unwavering commitment to quality, transparency, and exceptional service.
Bucharest - January 30, 2026 - Protein4Life.ro, a Romanian e-commerce platform, announces a significant milestone: over 500 reviews with a maximum score of 5 out of 5 stars, achieving one of the highest customer…
Shah Day, Entrepreneur Turned Entrepreneur Life Coach
Entrepreneurship has a funny way of exposing everything. Your discipline. Your patience. Your leadership gaps. Your relationship patterns. Your ability to stay clear headed when money feels tight and pressure is loud.
That is why the right life coach is not just a hype person or a "do this tactic" consultant. The best coaching for entrepreneurs helps you build the inner foundation that makes outer success sustainable. It helps you make…
The Poetics of Contemporary Living in South Florida
Studio KHORA explores contemporary residential architecture in South Florida, merging modernist clarity with philosophical depth to reflect evolving American ways of living.
Among the top Fort Lauderdale architects [https://www.studiokhora.com], Studio KHORA occupies a position that is less about form than about reading. Its architecture does not announce itself; it unfolds. Space is not presented as a finished object but as a proposition-one that invites interpretation, delay, and return. Light, structure, and…
More Releases for Push
Push button Metal Switches Industry Review
Metal push [https://www.onpowbutton.com/push-button-switch/]button switches [https://www.onpowbutton.com/push-button-switch/] may be dull, but they can withstand drops, damage, and abuse, making them valuable in many applications. Today, we'll take a look at which industries use metal push button switches the most.
1.industrial construction
Almost all factory equipment uses metal buttons [https://www.onpowbutton.com/22mmround-headplasticled-product/]. In harsh working environments, plastic buttons would struggle to withstand such harsh conditions
* Machine Tools: Metal "Start" and "Emergency Stop" buttons resist oil, metal debris,…
Push-Traffic-net Highlights the Power of Push Traffic Advertising for High Conve …
Limassol, Cyprus - Push-Traffic.net, a leading provider of digital advertising solutions, has unveiled new insights and services showcasing why push traffic remains one of the most profitable and resilient marketing formats in 2025. With a focus on innovation, transparency, and performance, the company is redefining how advertisers, affiliates, and brands connect with audiences across the globe.
What is Push Traffic?
Push traffic refers to the clicks and engagement generated from push notifications…
Push-Ads.net Launches Cutting-Edge Push Notification Advertising Network to Empo …
Limassol, Cyprus - September 29, 2025 - Push-Ads.net, a next-generation digital advertising platform, officially unveils the expansion of its innovative push notification ad network, delivering powerful engagement and revenue opportunities for advertisers and publishers around the globe.
Push-Ads.net is a leading push notification advertising network that connects advertisers with engaged audiences through real-time, AI-powered campaigns. The platform enables publishers to monetize their traffic with ease while offering advertisers advanced targeting, fraud…
Emergency Stop Push Button Market Size Analysis by Application, Type, and Region …
According to Market Research Intellect, the global Molecular Diagnostics And NAT market under the Internet, Communication and Technology category is expected to register notable growth from 2025 to 2032. Key drivers such as advancing technologies, changing consumer behavior, and evolving market dynamics are poised to shape the trajectory of this market throughout the forecast period.
The market for NAT and molecular diagnostics is expanding rapidly as a result of growing demand…
Marine push button switch top choice - ONPOW61 Series push button switch
Image: https://k904.goodao.net/uploads/konos-1-300x251.png [https://k904.goodao.net/uploads/konos-1.png]
In the ever-evolving field of audio recording, complex environments and constantly changing demands pose various challenges to recording equipment. The Konos microphone emerges [https://www.konos-sound.com/] with its outstanding features.
Inside the compact body of the Konos microphone, an 80-element high-fidelity microphone array is integrated, which can flexibly adjust the directivity to accurately capture the target sound.
The unique three-in-one high-fidelity technology enables it to perform with ease even in highly noisy…
Push-to-Talk over Cellular Market
Push-to-Talk over Cellular Market size is expected to grow at 10% throughout the forecast period, reaching nearly US$ 9.68 Bn by 2030.
Push-to-Talk over Cellular Market Overview:
Maximize Market Research is a Business Consultancy Firm that has published a detailed analysis of the Push-to-Talk over Cellular Market. The report includes key business insights, demand analysis, pricing analysis, and competitive landscape. The analysis in the report provides an in-depth aspect at the…
