Press release
Julie Alfin Introduces MatchedWell, Redefining Leadership Coaching Through Precision and Accountability
NEW YORK - Jan. 29, 2026 - Julie Alfin today announced the launch of MatchedWell, a leadership coaching platform created for founders and senior leaders who need clarity, traction, and sustained execution in high-stakes environments.Designed for leaders navigating growth, pressure, and complex decision-making, MatchedWell delivers a more disciplined approach to coaching-one that focuses on behavioral change, execution, and measurable progress rather than theory or motivation alone.
At the core of MatchedWell is a structured matching process that pairs leaders with elite coaches based on leadership context, challenges, and working style. Coaching engagements are intentionally rigorous, helping leaders identify what is actually driving their behavior, refine how they operate under pressure, and apply insight directly to real-world decisions.
"Leadership coaching should strengthen how people think and act when it matters most," said Julie Alfin. "MatchedWell was built to bring structure, precision, and accountability to an industry that too often relies on vague frameworks and surface-level insight."
After years of working alongside executives and founders, Alfin observed that many coaching experiences generate awareness without durable change. MatchedWell was developed to close that gap by emphasizing consistency, follow-through, and performance over time.
The platform's coaching methodology is led by Anna Goldstein, COO and Master Coach at MatchedWell. "We focus on helping leaders operate with greater clarity and steadiness," said Goldstein. "When leaders understand their internal patterns and apply that awareness consistently, their confidence deepens and their decisions improve."
MatchedWell works with individuals and organizations seeking leadership coaching that supports sharper judgment, stronger presence, and reliable results-without one-size-fits-all models.
For more information, visit
https://getmatchedwell.com
MatchedWell
300 Mercer St.
New York, NY 10003
United States
Press Contact:
Julie Alfin
Founder, MatchedWell
Email: press@getmatchedwell.com
Website: https://getmatchedwell.com
MatchedWell is a leadership coaching platform founded by Julie Alfin to help founders, executives, and senior leaders improve performance in high-pressure, complex environments. The company was created in response to a gap in traditional coaching models, which often generate insight without producing sustained behavioral change or measurable results.
MatchedWell pairs leaders with carefully selected, elite coaches based on leadership context, challenges, and working style. Each engagement is designed to go beyond surface-level conversation and focus on how leaders think, decide, and act in real-world situations. The coaching emphasizes clarity, accountability, and execution, helping leaders translate insight into consistent action and stronger performance over time.
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