United States Smart Hospitality Market 2026 | Growth Drivers, Key Players & Investment Opportunities

Market Size and Growth

The Global Smart Hospitality Market is estimated to record significant growth by reaching a CAGR of 29% within the forecast period (2024-2031).

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Key Development:

United States: Recent Industry Developments

✅ In January 2026, European investment firm EQT led a $300 million investment in Mews, a hospitality management software provider with AI‐powered tools for hotels, expanding automation of guest check‐ins, reservations, and payments across 15,000 properties and boosting smart ops adoption in U.S. markets.

✅ In January 2026, hospitality tech publications spotlighted new tech solutions for 2026 that include robot‐assisted services, energy‐saving automation, and personalized guest experiences, highlighting how hotels are deploying advanced IoT and robotics to enhance operations and service.

✅ In December 2025, HMS Hotel Software announced its global expansion and launched a next‐generation cloud‐based smart hospitality platform, enabling integrated management of operations, guest services, and analytics for hotel groups worldwide.

✅ In November 2025, Hotel Dive reported that hotels are incorporating novel technology solutions like robot massages, recycled‐water systems, and advanced AI guest support, underlining real deployments of smart tech to improve efficiency and guest satisfaction.

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Japan: Recent Industry Developments

✅ In January 2026, Japan's hospitality industry intensified digital transformation efforts with the establishment of the Japan Hospitality Technology Association (JHTA) to accelerate DX and tech adoption across hotels and tourism services.

✅ In December 2025, RX Japan held a launch event for Hospitality Tech EXPO, a major travel and hospitality tech exhibition scheduled for Dec 2026 in Tokyo, designed to showcase AI, DX, and robotics solutions that address labour shortages and enhance guest experience.

✅ In December 2025, TradFit partnered with NEC Net & System Integration to strengthen support for its AI voice service "Hospitalia" in Japanese hotels, expanding smart guest interaction capabilities and multilingual service automation.

✅ In November 2025, Japanese tech firm Accel Lab launched "alie+ Smart Hotel," a rebranded IoT‐based smart hospitality platform tailored to automate operations and improve guest experiences in hotel and lodging properties.

Key Players:

=> Schneider Electric, Siemens AG, IBM Corporation, Honeywell International, Cisco Systems, Oracle Corporation, Huawei Technologies, Johnson Controls, NEC Corporation, and Infor, Inc.

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Key Segments:

Segments Covered

Type - ~65% influence on market adoption:

Software - ~20% share, includes property management software and hotel operations software.

Hotel Operation Management System - ~12% share, widely adopted in mid-to-large hotels for daily operations.

Integrated Security System - ~8% share, used for surveillance, access control, and safety compliance.

Hotel Building Automation System - ~7% share, for energy efficiency and smart building management.

Guest Service Management System - ~6% share, enhancing guest experience and service personalization.

Integrated Communication Technology Solutions - ~5% share, including messaging and IoT integration.

Service - ~15% share, encompasses professional service, consulting service, system integration, and deployment.

Support and Maintenance - ~5% share, essential for software and system longevity.

Managed Service - ~2% share, includes cloud and outsourced solutions.

Hostel Type - ~50% impact on market trends:

Business Hotels - ~20% share, largest adoption due to operational efficiency needs.

Heritage and Boutique Hotels - ~12% share, niche adoption for premium guest experience.

Resorts and Spas - ~10% share, focus on automation and luxury services.

Others - ~8% share, includes hostels, serviced apartments, and cruise hospitality.

Deployment Model - ~35% influence on market growth:

On-Demand - ~18% share, cloud-based adoption is growing for scalability and cost-efficiency.

On-Premise - ~17% share, preferred by large hotels and luxury properties for data control and integration.

Application - ~60% driver of market demand:

Hotels - ~35% share, largest market due to operational and guest management requirements.

Cruise - ~12% share, increasing adoption for shipboard management and safety compliance.

Luxury Yachts - ~8% share, niche adoption for personalized services and automation.

Others - ~5% share, includes corporate hospitality, serviced apartments, and resorts.

By Region

North America - ~25% Share
High adoption of integrated systems and cloud-based software, with emphasis on guest experience and security.

Europe - ~22% Share
Driven by luxury hotels, heritage properties, and compliance with security and energy regulations.

Asia Pacific - ~35% Share
Fastest-growing market due to hospitality expansion in China, India, Southeast Asia, and Australia.

Latin America - ~8% Share
Moderate growth in business hotels, resorts, and boutique properties, especially in Brazil and Mexico.

Middle East & Africa - ~10% Share
Rising demand in luxury resorts, hospitality chains, and cruise services in the Gulf and North Africa.

FAQ

Q: What is the growth rate of the Smart Hospitality Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 29% during the forecast period from 2024 to 2031.

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