"AISO: How to Optimize Your Brand's AI Visibility" Becomes Amazon #1 Bestseller in AI Search Optimization and Generative Engine Optimization (GEO) for ChatGPT, Claude, and Perplexity

Werkhaus.ai Founder Taylor Hutzel's Book Provides First Comprehensive Framework for Brand Visibility in AI-Powered Search
"AISO: How to Optimize Your Brand's AI Visibility" by Taylor Hutzel, founder of Werkhaus.ai, reached #1 bestseller status on Amazon in Advertising, SEO, and marketing categories during its first 3 weeks of release. The book addresses the emerging need for AI Search Optimization (AISO) and Generative Engine Optimization (GEO) as consumers increasingly use AI models for product research and recommendations.

As search behavior shifts from Google to conversational AI platforms like ChatGPT, Claude, Perplexity, and Gemini, brands face a visibility challenge: traditional SEO doesn't determine how AI models recommend products. The book provides a structured approach to understanding and improving brand visibility across these platforms.

"When someone asks ChatGPT or Perplexity for product recommendations, the models aren't ranking websites-they're reasoning about which brands to suggest based on available data," Hutzel explains. "We built a framework to help brands understand what drives those recommendations and how to improve their position."

The book introduces a five-pillar measurement system developed through Werkhaus.ai's client work:

* AI Mention Volume & Clarity - Whether AI models accurately understand your brand and category
* AI Shelf Presence - Frequency of brand inclusion in AI recommendation lists
* Knowledge Graph Footprint - Structured data presence across databases and knowledge sources
* Content Depth & Coverage - Information availability for AI model training and inference
* Sentiment & Trust Signals - How AI models evaluate brand credibility and safety

Each chapter includes practical applications for different AI platforms, addressing how ChatGPT, Claude, Perplexity, Google, and Gemini handle product discovery differently. The framework applies across industries, with case examples from outdoor, automotive, fitness, and lifestyle categories.

"The goal is to make this accessible," Hutzel notes. "Whether you're a marketing team at a large brand or a smaller company trying to understand why you're not appearing in AI recommendations, the book walks through the diagnosis and optimization process."

About the Author

Taylor Hutzel founded Werkhaus.ai after identifying gaps in AI visibility while working with performance marketing clients in digital advertising. With a background in business intelligence at global agencies, Hutzel developed the AISO framework to help brands measure and improve their presence in AI-powered search and recommendations.

Availability

"AISO: How to Optimize Your Brand's AI Visibility" is available on Amazon in paperback, hardcover, and Kindle formats.

About Werkhaus.ai

Werkhaus.ai provides AI Search Optimization services and software, helping brands measure and improve visibility across ChatGPT, Claude, Perplexity, and other AI platforms through automated scoring, competitive analysis, and optimization recommendations.

Media Contact
Company Name: WerkHaus.ai
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