Breastfeeding Devices Market | CAGR 6.69% | Key Players: Medela, Elvie, Willow, Philips, Newell Brands, Ameda, Edgewell, Nextiles, Lavie Mom, Nuby | North America Leads with 35% Share

Market Overview

The Global Breast Feeding Devices Market is estimated to grow at a CAGR of 6.69% during the forecast period 2024-2031. Breastfeeding devices and accessories are designed to make nursing more comfortable and efficient. In some cases, these devices are essential for lactating mothers who encounter challenges with breastfeeding, providing support, convenience, and safety for both mother and child.

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The market analysis provides a comprehensive outlook including quantitative and qualitative insights, segmentation forecasts, and country-level trends. It covers market size, growth potential, emerging trends, opportunities, and forecasts up to 2031 for major countries such as the United States, Canada, Brazil, Germany, Italy, Spain, United Kingdom, Russia, UAE, Saudi Arabia, South Africa, Japan, China, India, South Korea, Australia, and the rest of the world.

Recent Developments:

✅ January 2026 - North America: Breastfeeding device manufacturers expanded production and distribution of AI-enabled wearable breast pumps and smart feeding monitors to meet rising demand for convenient, connected nursing solutions.

✅ December 2025 - Europe: Medela and Philips Avent launched next-generation electric and wearable breast pumps with enhanced comfort, app connectivity, and quiet operation, targeting hospitals and home users across Germany, France, and the UK.

✅ November 2025 - Asia-Pacific: Strong demand from working mothers and maternity clinics in China, Japan, and South Korea drove expansion of manual and electric breast pump production lines and the introduction of app-connected feeding accessories.

✅ October 2025 - Latin America: Early adoption of portable and wearable breast pumps increased as urban hospitals and healthcare providers in Brazil and Mexico promoted maternal and infant care programs.

✅ September 2025 - Middle East: Government-supported maternal health initiatives and partnerships accelerated interest in smart breast pumps and feeding accessories in countries such as the UAE and Saudi Arabia.

✅ August 2025 - Africa: Pilot programs and training initiatives introduced basic breastfeeding devices and milk storage accessories in hospitals and community health centers to improve maternal and infant care.

Mergers & Acquisitions:

✅ January 2026 - North America: A leading breastfeeding device company acquired a smart wearable breast pump startup to strengthen its portfolio with AI-enabled feeding and monitoring technologies.

✅ December 2025 - Europe: Medela acquired a connected nursing accessories company to expand its digital product offerings and integrate app-enabled milk tracking across European markets.

✅ November 2025 - Asia-Pacific: A regional healthcare products investor completed the acquisition of a manual and electric breast pump manufacturer to scale operations in China, India, and South Korea.

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Key Players:

Medela LLC | Newell Brands | Ameda | Edgewell Personal Care | Koninklijke Philips N.V | Nextiles | Willow Innovations Inc. | Nuby | Lavie Mom | Elvie

Key Highlights:

• Medela LLC - Holds an estimated 18% share, offering a wide range of electric and manual breast pumps, wearable pumps, and feeding accessories with advanced suction technology and app integration.

• Newell Brands - Holds an estimated 10% share, providing baby feeding solutions and breastfeeding accessories under brands like Evenflo and Dr. Brown's, with global distribution networks.

• Ameda - Holds an estimated 8% share, specializing in electric pumps, manual pumps, and hospital-grade solutions, focusing on milk efficiency and maternal comfort.

• Edgewell Personal Care - Holds an estimated 7% share, offering breastfeeding accessories and pumps under the Babo Botanicals and Playtex brands, targeting consumer convenience and portability.

• Koninklijke Philips N.V - Holds an estimated 12% share, providing advanced wearable pumps, smart feeding devices, and connected breastfeeding solutions across Europe and North America.

• Nextiles - Holds an estimated 5% share, focusing on innovative nursing textiles and smart breastfeeding garments that integrate monitoring and comfort.

• Willow Innovations Inc. - Holds an estimated 13% share, known for fully wearable, cordless breast pumps with app-enabled milk tracking and data analytics for mothers on the go.

• Nuby - Holds an estimated 6% share, providing affordable feeding accessories and breast pumps, with strong presence in emerging markets.

• Lavie Mom - Holds an estimated 5% share, offering multi-functional wearable breast pumps and nursing accessories, targeting tech-savvy mothers.

• Elvie - Holds an estimated 16% share, specializing in AI-enabled wearable breast pumps, smart breast pumps, and connected feeding devices, focusing on convenience, portability, and digital tracking for working mothers.

Market Segmentation:

By Product Type:

Breast Pads hold around 12%, offering disposable and reusable options to manage milk leakage, maintain hygiene, and improve maternal convenience.

Breast Milk Storage & Feeding Products represent 20%, covering milk storage bags, bottles, and feeding systems, enabling safe collection, storage, and feeding for infants.

Breast Milk Preparation & Cleaning Products account for 15%, including sterilizers, bottle warmers, and cleaning solutions that ensure safety and hygiene in milk handling.

Baby Scales constitute 8%, providing accurate monitoring of infant growth and milk intake, important for tracking newborn nutrition.

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Regional Insights:

North America dominates the global breast feeding devices market with an estimated 35% share, driven by high awareness of maternal and infant health, strong adoption of technologically advanced products, and supportive healthcare policies. The United States and Canada are the major contributors, with widespread use of electric and wearable breast pumps, smart feeding monitors, and milk storage systems.

Europe holds around 25% of the market, led by countries such as Germany, the United Kingdom, and France. Growth is fueled by increasing maternal care initiatives, rising adoption of wearable and connected breast pumps, and growing awareness of breastfeeding benefits in both hospitals and home settings.

Asia-Pacific accounts for approximately 20%, with countries like China, India, Japan, and South Korea driving demand. Factors include increasing working mothers, rising disposable incomes, expanding maternity hospitals, and adoption of modern breastfeeding devices and accessories.

Latin America represents 10%, supported by growing urban healthcare infrastructure, rising awareness about infant nutrition, and the introduction of portable and affordable breastfeeding solutions.

Market Dynamics:

Driver:
The global breast feeding devices market is being driven by increasing awareness about the importance of breastfeeding, the rising population of working women, and continuous technological innovations in breastfeeding devices. Modern devices enhance convenience, efficiency, and comfort for nursing mothers, supporting both maternal and infant health.

For example, Nextiles, a pioneer in smart fabric technology, partnered with Liluhas to extend its modular data capture platform, introducing next-level breast-pumping technology. Backed by the National Science Foundation (NSF), this initiative aimed to address the mental and physical challenges faced by new mothers. Similarly, the European Union's Presque project (2020) developed a smart nursing bra with bio-sensors, fluid delivery systems, and machine learning, designed to promote natural breastfeeding and enhance both maternal and infant well-being.

Product innovations also contribute to market growth. In August 2021, Medela AG launched a silicone breastmilk collector in North America, offering improved comfort and efficiency for nursing mothers. These innovations are expected to fuel market growth throughout the forecast period.

Restraint:
The market faces constraints from the high cost of breastfeeding devices and the development of alternatives, such as infant formula. Frequent replacement or repurchase of accessories increases overall costs, which may limit adoption, especially in price-sensitive regions.

For instance, in November 2020, Abbott introduced Similac Pro-Advance® in Canada, featuring 2'-Fucosyllactose Oligosaccharide, marking the first formula in the country with this breakthrough ingredient. The availability of advanced formula options as alternatives to breast milk may hinder growth of the global breastfeeding devices market during the forecast period.

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