Mexico Alcoholic Beverages Market Size to Hit USD 30.40 Billion by 2034: Trends & Forecast

IMARC Group has recently released a new research study titled "Mexico Alcoholic Beverages Market Size, Share, Trends and Forecast by Category, Alcoholic Content, Flavor, Packaging Type, Distribution Channel, and Region, 2026-2034", offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

Market Overview

The Mexico alcoholic beverages market size was valued at USD 24.82 Billion in 2025 and is projected to reach USD 30.40 Billion by 2034, growing at a compound annual growth rate (CAGR) of 2.28% from 2026 to 2034. The market benefits from strong domestic production of iconic spirits such as tequila and mezcal and substantial beer consumption. Rising disposable incomes, urbanization, and consumer preferences for premium and craft products are key expansion drivers across multiple categories and distribution channels.

Study Assumption Years

● Base Year: 2025

● Historical Year/Period: 2020-2025

● Forecast Year/Period: 2026-2034

Mexico Alcoholic Beverages Market Key Takeaways

● The market size was valued at USD 24.82 Billion in 2025 with a CAGR of 2.28% projected through 2034.

● Beer dominates with a 71% market share in 2025, integral to Mexican social and cultural life.

● Medium alcoholic content beverages lead with 50% share, favored for balanced consumption experiences.

● Unflavored beverages hold 76% market share, reflecting traditional preferences for authentic products like tequila and mezcal.

● Glass bottles lead packaging at 54%, driven by quality perception and sustainability.

● On-trade distribution channels hold 28% share, supported by Mexico's nightlife and tourism sectors.

● Central Mexico dominates regionally with a 45% market share due to urbanization and economic activity.

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Mexico Alcoholic Beverages Market Growth Factors

Rising Disposable Incomes and Urbanization have driven premium and mass market consumption trends in Mexico, with the fast-growing middle class increasingly trading up to craft and premium brands, as disposable incomes improve. Urbanization, nightlife, social occasions and drinking occasions associated with food/restaurant culture are the growth drivers. Grupo Modelo (AB InBev) like other global brewers is investing over US$3.6 billion to modernize facilities and infrastructure. This is to meet encouraging domestic demand from a more urban and young population.

Tourism Industry expands to drive on-trade sales in resorts, hotels, restaurants, and entertainment venues. International visitors are attracted to authentic Mexican spirits such as tequila and mezcal, increasing premium product sales. And, hospitality venues at tourism beach and cultural centers ensure the year-round availability and access to alcohol, stimulate the economy, and encourage new beverage marketing and development.

Product Innovation and Premiumization Trends are also driving market value, including consumers' willingness to purchase craft spirits and the broader availability of artisan, aged, and other premium products. To support customary agave growers in an effort, combat fraud during an inspection, and ensure production that is sustainable, Agave Responsable Social (ARS) became certified in 2025. Youth and underserved consumer demographics are the target of ready-to-drink formats, new flavors, and health-oriented strategies. Brands that are legacies with established equity offer more to remain relevant and compete.

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Mexico Alcoholic Beverages Market Segmentation

Breakup by Category:

● Beer
● Wine
○ Still Light Wine
○ Sparkling Wine
● Spirits
○ Baijiu
○ Vodka
○ Whiskey
○ Rum
○ Liqueurs
○ Gin
○ Tequila
○ Others

Breakup by Alcoholic Content:

• High
• Medium
• Low

Breakup by Flavor :

• Unflavored
• Flavored

Breakup by Packaging Type:

• Glass Bottles
• Tins
• Plastic Bottles
• Others

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• On-Trade
• Specialist Retailers
• Online
• Convenience Stores
• Others

Breakup by Region:

• Northern Mexico
• Central Mexico
• Southern Mexico
• Others

Regional Insights

Central Mexico leads with a 45% share of the market in 2025, driven by population density, economic activities, high disposable incomes, and advanced retail and hospitality infrastructure. The region benefits from strong logistics, enabling efficient distribution to on-trade and off-trade outlets, while attracting innovation and ongoing investments in modern retail and hospitality sectors, underpinning sustained market leadership.

Recent Developments & News

In November 2025, Grupo Modelo partnered with premium chocolatier Turín to launch Negra Modelo Chocolate Turín, a limited-edition lager blending dark malt with semiamargo cacao notes for the holiday season. This seasonal beer targets festive occasions and gourmet pairings in Mexico, exemplifying product innovation and collaboration trends in the market.

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Key Players

● Grupo Modelo
● Heineken Mexico
● Established tequila houses

Competitive Landscape

The market research report covers a comprehensive competitive landscape analysis including market structure, key player positioning, winning strategies, competitive dashboards, and company evaluation quadrants. Detailed profiles of all major companies have been provided.

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

About Us

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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This release was published on openPR.