Roblox Theatre Launch; AI-Driven Audience Intelligence Optimization with via Partnership with Solsten for Evolving Digital Advertising Media Provider: Super League (Nasdaq: SLE)

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$SLE Third Quarter Delivers Strongest Balance Sheet in Several Years as Company Nears Profitability

* Leading Strategically-Integrated Publisher and Creator of Interactive Ads and Experiences Across the World's Largest Immersive Digital Platforms.

* Placing Brands in the Path of Play via Playable Ads and Gamified Content Across Mobile, Web, CTV, Social, and Immersive Game Platforms.

* Equity Restructuring Results in Attractive Outstanding Share (OS) Count Now Under 840,000.

* Exclusive Partnership with Solsten for Growth Through AI-Driven Audience Intelligence with Psychology-Based Insights.

* Launch of Roblox Theatre Experience with Regal for National Popcorn Day.

* Acquisition of Let's Bounce, Inc. to Accelerate Full Funnel Marketing within Gaming and UGC Channels

* Let's Bounce Marketing Tech Platform Expands Capabilities Across Turnkey In-Game Activations, Loyalty Mechanics and Campaign Measurement.

* New Leadership Appointments with Addition of Seasoned Investment Banking Professional to Board of Directors.

* Partnership Between Super League, Meta-Stadiums Trademark TasteViral Platform, AdArcade, and ES3.

* Third Quarter Delivers Strongest Balance Sheet in Several Years, Powered by $20 Million Private Placement and Zero Debt.

Super League, Inc. (Nasdaq: SLE)is redefining how brands connect with consumers through the power of playable media. SLE creates moments that matter by placing brands directly in the path of play through playable ads and gamified content across mobile, web, CTV, social, and the world's largest immersive gaming platforms. Powered by proprietary technologies, an award-winning development studio, and a vast network of native creators, SLE enables brands to stand out culturally, inspire loyalty, and drive measurable impact in today's attention-driven economy.

SLE has just completed an equity restructuring to strengthen the company's position for capital management and execution of its long term business growth objectives. As a direct result of this restructuring SLE now presents to investors a very attractive outstanding share (OS) count under 840,000 as reported here: https://www.otcmarkets.com/stock/SLE/security.

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Exclusive Partnership with Solsten to Power Next Phase of Growth Through AI-Driven Audience Intelligence

On January 23rd SLE announced an exclusive strategic partnership with Solsten, an AI-driven audience intelligence company specializing in psychology-based consumer insights. The collaboration expands SLE ability to deliver differentiated solutions that move beyond traditional demographics toward predictive audience understanding and insights-led campaign design.

Through the partnership, SLE gains select exclusivity to integrate Solsten's proprietary psychographic data and predictive models directly into its campaign planning, creative development, and optimization workflows. Drawing on a proprietary data set built from opt-in assessments from millions of individuals, SLE can identify the underlying motivations and behavioral drivers, such as status orientation or independence, that shape engagement across interactive, social, and linear environments.

This collaboration enhances SLE ability to activate psychology-driven audience intelligence programmatically across channels, including in-game environments, mobile, social, digital video, and connected television. By aligning creative direction, targeting, and experience design around shared psychological drivers, SLE will be able to deliver branded programs that resonate more deeply with audiences while producing stronger outcomes for clients.

SLE and Regal Launch Roblox Theatre Experience for National Popcorn Day

SLE has announced that -- National Popcorn Day [https://www.globenewswire.com/Tracker?data=IlDWLp9x-6k_mz1DXcZIKJQzF0Ler5-1Ln6JdfIatC0afnO9nryP-WqhIFV0hg14Hs5Aiy7uhY1AonAQaJSNiaZ6Zzd4rp-d3wHJE_kVMCcrrGw13qGAWNkv58QSSsIY5_3xFrui9nOoTnBxGI00Tg==] returns on January 19, and Regal is celebrating the 2026 holiday by bridging the gap between the physical theatre and the digital world. Through a collaboration with SLE, Regal is launching a virtual movie theatre on Roblox that rewards players for engaging with the power of play.

For the first time, a major cinema chain is engaging Gen Z by allowing them to step inside a virtual Regal theatre. This environment features a custom "endless runner" game, a popular gameplay format enabling players to navigate challenges and earn rewards. By participating in this digital world, players can unlock exclusive virtual popcorn-themed accessories for their avatars and earn real-world rewards to use at Regal locations nationwide.

This collaboration is built on a scalable model that allows Regal's virtual theatre to grow into a recurring destination for movie fans. Using SLE technology - similar to how partners like the USGA have reached new audiences through interactive experiences - the virtual theatre will refresh alongside new film releases, transforming the lobby into an interactive space where players can explore stories and engage with content ahead of their theatrical debut.

SLE Acquires Let's Bounce, Inc. to Accelerate Marketing within Gaming and UGC Channels

On January 7th SLE announced the acquisition of Let's Bounce, Inc, a marketing technology company focused on enabling scalable, measurable brand engagement inside gaming and UGC environments. Bounce, with an existing pipeline of opportunities, is expected to have an immediate positive impact on the SLE path to profitability and ability to deliver enduring shareholder value, enabling more efficient in-game marketing programs, the addition of turnkey loyalty solutions to drive advertiser outcomes, and a roadmap to more automated campaign measurement.

Gaming and UGC content dominates the attention economy for members of Gen Z and Gen Alpha, with 94% and 96% playing video games, respectively. Marketers continue to recognize the depth of engagement within these platforms, but continue to seek more reliable attribution models to justify significant shifts in spend away from traditional digital advertising. Bounce's platform specifically addresses this gap with products that expand SLE ability to deliver repeatable, measurable, turnkey solutions that meet higher standards of performance.

2026 Leadership Appointments

On January 6th SLE announced the appointment of investment banking veteran Marti Frucci to its Board of Directors. Additionally, Chief Executive Officer Matt Edelman assumed the role of SLE Chairman of the Board, effective January 1, 2026.

Ms. Frucci, Founder and Managing Partner of Momentum Ventures Advisory, is a highly experienced investment banking professional, having completed over $20 billion in transactions in three decades across a broad range of Telecom, Media and Technology sectors.

CEO Matt Edelman Highlights Recent Milestones and Market Opportunities in New Interview

On December 4th SLE announced the release of a new interview featuring Chief Executive Officer Matt Edelman. In the discussion, Edelman provides insight into the Company's growth trajectory, highlights the resilience shown by the SLE team throughout 2025, and outlines strategic initiatives designed to scale SLE market presence and enhance shareholder value. The interview underscores management's commitment to transparency and its focus on delivering sustainable longterm performance.

For the full interview visit: https://youtu.be/M0nmviZfh48 [https://www.globenewswire.com/Tracker?data=7FyraDrs0b0fd6TLfN3DxVtdhBBBhAQV1ms-xjzYgHwj26nA6f2tP0M9Q4jyQKJUgP-nEQohqcD67_jcG-N1QBCarhkeKhvtN6O5_C9aIW3nOAJb9ArAfimIRZJuz2iA]

Groundbreaking Partnership Between Super League, Meta-Stadiums Trademark TasteViral Platform, AdArcade, and ES3

On December 2nd SLE announced a pioneering collaboration with ES3, AdArcade and Meta-Stadium's TasteViral platform launched by its MetaStars division. Through this first-of-its-kind combination of proprietary and innovative technologies and distribution capabilities, the offering will enable quick-service restaurant (QSR) and food delivery brands to convert culture, creativity, and play into deeper customer interaction and increased purchases like never before through multi-channel marketing campaigns.

Image: https://www.globalnewslines.com/uploads/2026/01/6493ce97e156503ef76eb129d909a6da.jpg

Program elements will include captivating short-form content from TikTok creators, shoppable recipes created with generative AI, measurable calls-to-action within mobile video and connected television (CTV) interactive advertising inventory, and a gamified consumer experience.

Third Quarter 2025 Financial Results

On November 13thSLE released third quarter 2025 financial results.

CEO Matt Edelman Commented:

"Our third quarter and the initial weeks of October represented a pivotal moment for SLE, a new beginning punctuated by decisive financial, operational, and strategic achievements. We executed a series of capital and balance-sheet transactions that strengthened our financial foundation and eliminated legacy overhangs, culminating in the restoration of full Nasdaq compliance across all listing requirements. These steps, combined with partnerships set to open access to new revenue channels, supported by rigorous cost controls within our simplified capital structure, have positioned SLE to pursue disciplined, sustainable growth into 2026 and beyond.

At the same time, we continue to do what we do best, activate playable media campaigns with leading global brands such as Google, Panda Express, Lionsgate, Bazooka Brands and more, highlighting the value of interactive brand storytelling within mobile games and massive immersive platforms such as Roblox and Fortnite. We create opportunities for deep engagement with 190 million US consumers across these channels by harnessing the cultural influence and proven psychology of play.

Financially, SLE maintained strict cost discipline, decreasing non-cash operating expenses by 29% year over year. Our Q3 gross margins remained strong at 45%, up from 39% a year ago. While Q3 revenues declined to $2.4 million, we narrowed our operating losses by 23% on a cash basis compared to Q3 2024. Mobile ad revenue held steady at 15% of total revenue, while Roblox campaigns represented 42% of revenue, down from 57% of our revenue in 2024 - a result of purposeful diversification efforts.

For more information on $SLE visit: www.superleague.com [https://www.superleague.com/]

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Media Contact
Company Name: Super League, Inc. (Nasdaq: SLE)
Contact Person: Shannon Devine/ Mark Schwalenberg
Email: Send Email [http://www.universalpressrelease.com/?pr=roblox-theatre-launch-aidriven-audience-intelligence-optimization-with-via-partnership-with-solsten-for-evolving-digital-advertising-media-provider-super-league-nasdaq-sle]
Phone: 203-741-8811
Address:2856 Colorado Avenue
City: Santa Monica
State: CA 90404
Country: United States
Website: http://www.superleague.com

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