Anti-counterfeit Packaging in Consumer Goods Market Share Driven by Brand Protection Needs and Supply Chain Transparency | Valuates Reports

Anti-counterfeit Packaging in Consumer Goods- Market Size
The global market for Anti-counterfeit Packaging in Consumer Goods was estimated to be worth US$ 101690 million in 2024 and is forecast to a readjusted size of US$ 198850 million by 2031 with a CAGR of 10.2% during the forecast period 2025-2031.

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The Anti-counterfeit Packaging in Consumer Goods Market is experiencing strong market growth as brand owners and regulators intensify efforts to combat product imitation, gray market circulation, and unauthorized distribution. Key market trends include rising adoption of intelligent packaging, increased focus on consumer trust, and growing integration of digital verification within packaging formats. As consumer goods manufacturers respond to stricter compliance requirements and evolving buyer expectations for authenticity and safety, advanced packaging solutions are expanding overall market size and supporting a resilient market forecast centered on security, traceability, and brand integrity.

By type, authentication packaging technology holds the largest market share due to its widespread deployment through security labels, holograms, tamper-evident features, and covert markers that enable rapid product verification. Track and trace packaging technology is witnessing faster market growth as companies prioritize end-to-end visibility across complex supply chains. These solutions enable real-time monitoring, serialization, and product lifecycle tracking, while both technology types collectively reinforce strong market trends and diversified adoption across consumer goods categories.

From an application perspective, the food and beverage segment dominates the market share as manufacturers focus on preventing adulteration, ensuring product safety, and maintaining regulatory compliance. Electronics and appliances represent a rapidly expanding segment driven by high counterfeit risk and the need for warranty protection and product authentication. Clothing and ornament applications continue to gain traction as premium brands safeguard brand value and consumer confidence, while other applications contribute steadily to market size by addressing personal care, household goods, and specialty consumer products.

Leading companies such as Avery Dennison, 3M, Zebra Technologies, Toppan, Sun Chemical, DuPont, Essentra, and UPM Raflatac command a significant market share through advanced material technologies, scalable digital solutions, and strong integration capabilities. Other prominent players including De La Rue, KURZ, OpSec Security, Schreiner ProSecure, Flint Group, DNP, Impinj, Invengo, Techsun, Taibao, Shiner, Lipeng, and CFC are expanding rapidly by enhancing data-driven authentication, improving label intelligence, and strengthening regional supply partnerships, driving competitive and innovation-led market growth.

Regionally, North America and Europe lead the Anti-counterfeit Packaging in Consumer Goods Market due to strong regulatory enforcement, high brand protection awareness, and early adoption of smart packaging technologies. Asia-Pacific shows the fastest market growth, supported by expanding consumer goods manufacturing, increasing export activity, and heightened focus on counterfeit prevention across China, Japan, South Korea, and Southeast Asia. Latin America and the Middle East & Africa are emerging markets as governments and brand owners strengthen anti-counterfeiting frameworks. The market forecast remains highly favorable, driven by continued digitalization of packaging, wider adoption of track and trace systems, increasing collaboration across supply chains, and ongoing innovation aimed at enhancing product authenticity and consumer trust.

Segment by Type

• Authentication Packaging Technology
• Track and Trace Packaging Technology

Segment by Application

• Food & Beverage
• Electronics & Appliances
• Clothing & Ornament
• Others

By Company

Avery Dennison, Sun Chemical, Zebra Technologies, DNP, NHK SPRING, Flint Group, Toppan, 3M, Essentra, DuPont, KURZ, OpSec Security, Lipeng, Shiner, Taibao, Invengo, De La Rue, Schreiner ProSecure, CFC, UPM Raflatac, Techsun, impinj

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