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Pet Tech Market to Reach US$ 22.77 Billion by 2032 at 14.61% CAGR, Driven by Rising Pet Humanization and Demand for Smart Monitoring Solutions | DataM Intelligence
Pet Tech Market
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United States Key Industry Developments
☑️ January 2026: Whistle and Tractive expanded U.S. distribution of next-generation GPS trackers and health monitoring collars with improved battery life and AI-driven activity insights for pet owners.
☑️ January 2026: Furbo and Petcube launched upgraded interactive pet cameras with enhanced 360° viewing and treat dispensing features, gaining traction in premium pet retail channels.
☑️ December 2025: Garmin International, Inc. introduced new pet wearable devices with advanced health metrics, securing partnerships with major U.S. pet specialty stores.
Japan Key Industry Developments
☑️ January 2026: Japanese pet tech firms accelerated launch of compact monitoring and feeding equipment tailored to urban apartment living, supported by rising pet ownership among seniors.
☑️ January 2026: Local and global brands showcased smart pet cameras and GPS trackers at major Tokyo pet expos, emphasizing integration with home IoT systems.
☑️ December 2025: Growing adoption of entertainment and health monitoring devices in Japan, driven by demand for remote pet care solutions amid busy lifestyles.
Key Mergers and Acquisitions
✦ January 2026: Garmin International, Inc. acquired a pet wearable sensor startup to enhance its health tracking and activity monitoring capabilities for dogs and cats.
✦ December 2025: Petcube, Inc. completed a strategic acquisition of a smart feeding technology firm to integrate automated feeding and portion control into its interactive pet camera ecosystem.
✦ November 2025: Tractive secured a licensing agreement with an AI pet behavior analytics provider to incorporate predictive health alerts into its GPS tracking devices.
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Market Segmentation Analysis
By Product Type: Tracking Equipment holds significant share due to high demand for GPS collars and location devices for pet safety; Monitoring Equipment grows rapidly for health and activity wearables; Entertainment Equipment expands with interactive cameras and toys; Feeding Equipment gains traction for smart feeders with portion control and app integration.
By Application: Pet Safety leads with GPS tracking and geofencing solutions; Pet HealthCare follows closely for vital monitoring and fitness tracking; Pet Owner Convenience and Communication & Entertainment grow steadily for feeding, cameras, and remote interaction.
By Distribution Channel: E-Commerce grows fastest with convenience, reviews, and subscription models for pet tech devices; Petcare Stores and Supermarkets/Hypermarkets lead in physical retail for impulse and expert advice; Others include specialty pet shops and veterinary channels.
Regional Insights
North America is the fastest-growing region in the global Pet Tech market, supported by high pet ownership rates, strong consumer spending on premium pet products, widespread adoption of smart collars, cameras, and health monitors, advanced e-commerce and pet specialty retail, and early innovation in GPS, AI, and wearable technologies.
Asia-Pacific commands the largest market share, fueled by rapid pet humanization in China, Japan, South Korea, and India, increasing disposable income among urban pet owners, growing demand for safety and monitoring devices, expanding online and pet store distribution, and aggressive market entry by global and local pet tech brands.
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Growth Drivers
Increasing pet humanization and willingness to spend on smart pet products
Rising demand for pet safety through GPS tracking and geofencing
Growing focus on pet health monitoring with wearables and activity trackers
Expansion of interactive cameras and feeders for remote pet care
Rapid e-commerce and specialty retail growth facilitating access to pet tech
Key Players
The market includes leading companies such as Pawscout, Inc., Whistle, Petkit, Furbo, iFetch, LLC., FitBark, Garmin International, Inc., Petcube, Inc., DOGTRA, Tractive, and others.
Key Highlights (Top 5 Key Players)
✦ Whistle - Leading in GPS tracking and health monitoring collars with advanced activity insights and geofencing, strong focus on pet safety and owner peace of mind.
✦ Petkit - Renowned for smart feeding equipment and litter boxes with app integration, emphasizing convenience and portion control for cat and dog owners.
✦ Furbo - Dominant in interactive pet cameras with treat tossing and 360° viewing, popular for remote communication and entertainment.
✦ Garmin International, Inc. - Strong in premium pet wearables with GPS and health metrics tracking, targeting active and working dog owners.
✦ Tractive - Specialized in affordable GPS trackers with real-time location and virtual fences, gaining rapid adoption through e-commerce channels.
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