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Rice Syrup Market to Reach USD 3.137 Billion by 2035 Driven by Health-Conscious Demand at a 4.27% CAGR

01-22-2026 09:02 PM CET | Food & Beverage

Press release from: Market Research Future (MRFR)

/ PR Agency: Market Research Future (MRFR)
Rice Syrup Market

Rice Syrup Market

The global Rice Syrup market was valued at USD 1.98 billion in 2024 and is anticipated to reach USD 2.065 billion in 2025 as an immediate milestone. Over the forecast period from 2025 to 2035, the market is projected to advance to USD 3.137 billion, registering a compound annual growth rate (CAGR) of 4.27%. This growth is primarily driven by rising consumer awareness of natural sweeteners and increased preference for plant-based and clean-label ingredients. The growing demand in bakery, confectionery, beverages, dairy alternatives, and infant nutrition products further supports the market expansion. Increasing health consciousness and reformulation of food products to reduce refined sugar content are significant factors fueling adoption worldwide.

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Key Market Drivers

Rising health awareness among consumers is leading to increased preference for natural alternatives over refined sugars. The clean-label movement and demand for organic products are also contributing to market growth, as consumers seek transparency in ingredients. Plant-based and vegan dietary trends are driving adoption of rice syrup as a natural sweetener across various food categories. Expanding applications in bakery, confectionery, beverages, and dairy alternatives provide further impetus for growth. The use of rice syrup in infant nutrition and functional food segments enhances its appeal, while urbanization and higher disposable incomes in emerging markets continue to support premium product consumption. Reformulation initiatives by food manufacturers to align with health regulations are accelerating the uptake of rice syrup in processed foods. Additionally, diversification into niche sectors such as supplements and non-food applications is creating new growth avenues for the market.

Market Segmentation

The Rice Syrup market is segmented by type into brown rice syrup and white rice syrup, with each type catering to different applications and consumer preferences. Based on category, the market is divided into organic and conventional rice syrup, with organic products gaining significant traction due to health and clean-label considerations. By application, rice syrup is widely used in bakery and confectionery, beverages, dessert and dairy products, poultry and seafood products, infant formula, and other emerging segments. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, and the Rest of the World, with each region exhibiting unique growth dynamics and adoption trends.

Key Opportunities

The market offers significant opportunities through the development of specialized organic and functional rice syrup variants targeting premium consumers. Emerging markets in Asia-Pacific present growth potential due to rising health awareness and increased disposable income. Innovations in product applications, such as beverages, snacks, and dairy alternatives, are opening new avenues for expansion. Strategic partnerships with food manufacturers to reformulate products toward clean-label profiles can further enhance market penetration. Moreover, increased use of rice syrup in infant nutrition and nutritional supplements is expected to drive long-term demand and diversify end-user adoption.

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Competitive Landscape

The Rice Syrup market features several established players who compete primarily through product quality, portfolio diversification, and distribution reach. Market participants differentiate themselves through organic and Non-GMO certifications, innovative product formats, and alignment with health-conscious consumer trends. Companies focus on expanding applications across food and beverage segments while maintaining quality and consistency to meet regulatory and consumer expectations. Strategic initiatives include entering new geographic markets and strengthening supply chain efficiency to secure raw material sources.

Regional Insights

North America is a leading market for rice syrup, supported by high consumer awareness of natural sweeteners and a strong focus on health-driven food innovation. Asia-Pacific is emerging as the fastest-growing region due to rising disposable incomes, urbanization, and growing demand for clean-label and plant-based products. Europe shows steady growth, driven by stringent regulations on food additives and a preference for organic and natural ingredients. These regional dynamics collectively shape the global market landscape and present diverse opportunities for players.

Key Market Trends

Health-conscious consumers are increasingly replacing refined sugars with rice syrup, aligning with a broader shift toward natural sweeteners. The emphasis on organic, clean-label products continues to drive adoption, particularly in developed markets. Plant-based lifestyle trends are fostering higher usage of rice syrup across various food and beverage applications. Companies are expanding the product's application beyond traditional segments into beverages, snacks, and functional foods. Continuous product innovation, including new syrup formulations tailored to specific applications, is emerging as a key trend shaping market growth.

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Future Outlook

The Rice Syrup market is poised for sustained growth through 2035, underpinned by health awareness, regulatory influence, and evolving consumer preferences. The convergence of natural sweetener demand, clean-label initiatives, and plant-based dietary trends offers considerable opportunities for both established players and new entrants. Ongoing innovation in product applications, coupled with expansion into emerging regions, is expected to drive revenue growth across multiple end-use segments. As consumers continue to prioritize healthier alternatives, rice syrup is set to become a staple ingredient in bakery, beverages, dairy alternatives, and infant nutrition, ensuring long-term market expansion and diversification.

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Frequently Asked questions?

What is the projected market valuation for the Rice Syrup Market in 2035?

The projected valuation for the Rice Syrup Market in 2035 is 3.137 USD Billion.

What is the expected CAGR for the Rice Syrup Market during the forecast period 2025 - 2035?

The expected CAGR for the Rice Syrup Market during the forecast period 2025 - 2035 is 4.27%.

Which companies are considered key players in the Rice Syrup Market?

Key players in the Rice Syrup Market include RiceSelect, Kraft Heinz, Mizkan, Nature's Way, Sweet Tree, Pioneer, Biona Organic, and Eden Foods

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At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.
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