How Das Writing Services Tripled Organic Traffic in 6 Months

Das Writing Services, a leading content marketing agency in India, has announced a major milestone in organic growth performance. The agency has successfully tripled organic traffic for several of its clients in competitive industries such as insurance, fintech, and lifestyle in just six months.

DWS achieved this growth through high-quality, human-written content that aligns with the latest Google algorithm updates. This result validates the agency's belief that relevance and depth are more effective than quantity in the increasingly AI-driven content landscape.

Nowadays, search engines typically penalise mass-produced content. DWS has further solidified its position as a trusted partner for long-term and sustainable SEO growth.

By prioritising user intent, subject matter expertise, and structural optimisation, DWS has delivered measurable business impact. Several clients have recorded a threefold increase in their monthly organic traffic, even amidst Google's stringent updates in 2025.

Client Success Stories: From Rankings to Traffic Explosion

DWS has delivered consistent and measurable results in high-impact industries. In the insurance sector, a leading client recorded a 3x increase in monthly visitors between July and December 2025, rising from 150,000 to 450,000. This growth was achieved by securing first-page rankings, including policy comparison and preventive healthcare topics.

Shubhodip Das, Founder and CEO of Das Writing Services, said, "Our focus on authentic medical content and clear explanations of the claims process has helped convert informational searches into sustainable traffic."

Star Health showed even stronger momentum. Organic traffic increased from 200,000 to over 640,000 unique monthly visitors. Since September 2024, the brand has achieved top 10 rankings for 904 keywords, with health insurance plans and wellness-related content generating significant traction.

HDFC Life also demonstrated similar success. After securing 958 top 10 keyword rankings since August 2024, organic traffic increased from 230,000 to 760,000 monthly visitors. The brand achieved strong visibility for searches related to life insurance and financial planning.

This growth was not limited to the insurance sector. Mia by Tanishq tripled its organic traffic from 80,000 to 240,000 monthly users. 241 top 10 rankings related to jewellery trends and buying guides between June 2024 and November 2025 contributed to this growth.

In the fintech sector, PL India increased its organic traffic from 100,000 to 300,000 monthly visitors after achieving 337 top 10 keyword rankings starting in May 2025. Jar has also recorded a threefold increase, with monthly visitors growing from 50,000 to 150,000 since December 2024, based on content related to the stock market, digital gold, and personal finance.

These results are not isolated. Das Writing Services has consistently achieved similar growth for enterprise clients such as Bajaj Finserv, ClearTax, Groww, and Turtlemint. The company continues to outperform competitors in the 'Your Money or Your Life' categories, where credibility, accuracy, and trust are paramount.

The Proven Strategy: Human Expertise Meets Precision SEO

Das Writing Services leverages its disciplined, user-centric process that has been refined over twelve years. The company relies on structured execution rather than shortcuts to deliver its website content writing services. Every task, from blog writing to comprehensive content audits, follows a clear framework that combines a robust SEO foundation with editorial quality.

This process begins with detailed search intent mapping. Teams then conduct in-depth SERP analysis to study top-ranking pages, content structure, depth of coverage, and existing gaps.

Once content drafts are complete, on-page optimisation is applied. This includes the judicious use of keywords without overstuffing and mobile-friendly readability. Every step is designed to improve visibility while maintaining clarity and value for users.

All writers complete mandatory content and SEO training to cover Google updates, spam guidelines, and intent-based writing. Each content passes through multiple quality reviews to ensure relevance, usefulness, and long-term effectiveness. Ongoing audits track results using tools like Google Analytics and Search Console.

This methodology aligns strongly with Google's human-centric systems. These systems reward relevance and user satisfaction while devaluing low-quality, automated content. As a result, DWS's clients recorded bounce rates below 40%, average engagement times of over three minutes, and conversion improvements ranging from 25% to 50%.

Shubhadeep Das, founder and CEO of Das Writing Services, said, "Our focus has always been on writing for people, not just for algorithms. Our results come from creating content that earns its ranking and maintains it over time."

Why DWS Excels Where Others Falter

While many companies rely on shortcuts to deliver short-term results, Das Writing Services continues to achieve sustainable success in a highly competitive market.

During recent algorithm updates, when several brands struggled to maintain their visibility, DWS maintained strong rankings and steady growth.

DWS operates with a team of 50+ professional writers who are not only generally skilled but also trained in their respective fields.

Each writer specialises in specific industries such as fintech, insurance, real estate, renewable energy, healthcare, and lifestyle. This structure ensures subject matter accuracy, regulatory compliance, and a consistent brand voice across a high volume of content.

The editorial teams work closely with SEO strategists and subject matter experts to ensure that every piece of content contributes to achieving business objectives. From awareness-based guides to conversion-focused blogs, the content is designed to be effective across the entire search funnel.

Through rigorous quality control, ongoing optimisation, and performance monitoring, DWS can maintain rankings long after content publication.

About Das Writing Services

Das Writing Services is a Kolkata-based content marketing leader with 12+ years of experience.

Specialising in SEO-optimised content for different sectors, DWS has driven Page 1 rankings and traffic growth for 100+ clients, including HDFC Life, Star Health, Jar, and Groww.

Committed to people-first content, they blend SME depth with cutting-edge strategies for lasting visibility.

Das Writing Services Pvt. Ltd.
8th floor, TOWER-1, SRIJAN CORPORATE PARK, 803A, PS, GP Block, Sector V, Bidhannagar, Kolkata, West Bengal 700091

Founded by Subhodip Das, Das Writing Services Pvt. Ltd. is a top-rated content writing and content marketing company in India, providing high-quality, result-oriented content solutions to businesses across industries.

With a skilled team of professional writers, editors, and SEO specialists, the company delivers SEO-friendly blogs, website content, product descriptions, press releases, technical writing, and digital marketing content that enhance online visibility and conversions.

This release was published on openPR.