Press release
Global Toys Market Edition 2025: Industry Size to Reach USD 196.3 Billion by 2033, CAGR of 6.2%.
The global toys market size was valued at USD 113.94 Billion in 2024 and is projected to reach USD 196.3 Billion by 2033, growing at a CAGR of 6.2% during 2025-2033
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Global Toys Market Dynamics:
Latest Trends in the Toys Market:
The Toys Market is the favourite world between playing and functionality - a parents and children paradise! STEM toys are growing more and more, e.g. LEGO is a best in class for kids' robotics kits, kids are little engineers building the first movements in their machines. North America makes up 39.9% of the toy market. It is a large market for educational toys such as Osmo STEM learning games that improve cognitive skills by 25%. The global toy sector is experiencing a shift from play to future-oriented games. We create products for smart, engaged retailers, educators and families that anticipate and respond to the latest trends and meet the high standards of creativity, education, safety and quality in an ever-changing, child-centric marketplace.
Growth Drivers in the Toys Market:
The Toy Market worldwide was valued in 2024 at USD 113.94 billion. Due to the increasing demand for high-quality and stimulating toys, 60% of the global toy market sales coming from the development categories. Surveys show construction sets make up as much as half of the toy market because parents want their children to play with stimulating blocks. An increase in awareness and disposable income among parents has driven the construction-set market up 20%. Despite stiff competition from digital categories, skill-building play continues to remain in demand. The global Toys Market has been experiencing faster growth as families concentrate on the overall development of children through retail stores, e-commerce, and specialty stores, especially in America where buyers are more conscious of the products they buy.
Future Demand in the Toys Market:
The report also states that the toys market is projected to reach a value of USD 196.3 Billion by 2033, expanding at a CAGR of 6.2% between 2024 and 2033. As an example, parents in Asia Pacific, such as India, prefer experience toys and toys that are available in multiple languages and that can evolve with the child's learning curve such as progressive puzzles. Pre-school kids will be educated and new opportunities exist in Africa's emerging markets. Collaborations with ed-tech companies like Hasbro and action with actors proactively towards the upcoming trends can lead the way for the global Toys Market to meet the rising demand. The ask will be for varied, effective products that enable play across places and provide social and economic benefits to others.
By the IMARC Group, Some of the Top Competitive Landscape Operating in the Toys Market Report are Given Below:
• Clementoni Spa
• Funskool Ltd.
• Hasbro Inc.
• Lego A/S (Kirkbi A/S)
• Mattel Inc.
• Playmobil (Brandstätter Group)
• Pressman Toy Corporation (Goliath B.V.)
• Simba Dickie Group
• Spin Master
• Talicor Inc.
• Thinkfun Inc. (Ravensburger North America Inc.)
• Tomy Company Ltd.
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Emerging Trends in the Toys Market:
In a 2030-2040 future Toys Market, North America will respond to household robot companions like Anki's with AI-companion toys used for responsive emotional play. In Europe, plants will emerge as substitutes for plastics. In Asias-Pacific countries, a 15% increase in neurodivergent play adaptations is expected, with modular and subscription-based toys gaining in popularity. These clever, conscientious innovations will secure the future of the global Toys Market as the leader in growth on childhood development and the evolving educational and ecological responsibilities of tomorrow's considerately developed products.
Key Market Segmentation:
Breakup by Product Type:
• Action Figures
• Building Sets
• Dolls
• Games and Puzzles
• Sports and Outdoor Toys
• Plush
• Others
sports and outdoor toys dominate the market
Breakup by Age Group:
• Up to 5 Years
• 5 to 10 Years
• Above 10 Years
5 to 10 years hold the largest share in the market
Breakup by Sales Channel:
• Supermarkets and Hypermarkets
• Specialty Stores
• Department Stores
• Online Stores
• Others
Specialty stores dominate the market
Regional Insights:
• North America (United States, Canada)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the Report:
• Market Performance
• Market Outlook
• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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IMARC Group
134 N 4th St. Brooklyn, NY 11249, USA
Email: sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
United States: +1-201971-6302
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.
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