Press release
Latest Sports Nutrition Trends: US & Japan Market Developments, Launches, and Investments (Jan 2026 Update)
Sports Nutrition
According to DataM Intelligence has published a new research report on "Sports Nutrition Market Size 2025". The report explores comprehensive and insightful Information about various key factors like Regional Growth, Segmentation, CAGR, Business Revenue Status of Top Key Players and Drivers. The purpose of this report is to provide a telescopic view of the current market size by value and volume, opportunities, and development status.
Sports Nutrition refers to the branch of nutrition that focuses on dietary strategies, supplements, and functional foods designed to enhance athletic performance, support recovery, improve endurance, and maintain overall health for active individuals and professional athletes. It includes protein powders, energy drinks, vitamins, minerals, amino acids, and other performance-focused products tailored to the intensity and type of physical activity.
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➣ Recent Developments:
United States: Recent Industry Developments
✅ In Jan 2026, Cizzle Brands announced that CWENCH Hydration has become the Official Sports Drink of USA Lacrosse and U.S. National Teams, expanding product integration with athletes, coaches, and community programs to build visibility and performance support nationwide.
✅ On Jan 12, 2026, Edible Garden AG launched its Kick. Sports Nutrition line on Walmart.com, making its award‐winning clean, high‐performance protein powders and supplements widely accessible across the U.S. retail ecosystem.
✅ In Dec 2025, Unrivaled presented by Samsung Galaxy named Thorne as its Official Sports Nutrition Partner, marking Thorne's first official women's sports partnership to advance science‐backed athlete nutrition and visibility.
✅ In Dec 2025, GAT Sport released zero‐sugar creatine chews delivering 5 g of muscle energy in a convenient chew format, aligning with consumer demand for on‐the‐go performance supplements.
✅ On Jan 12, 2026, AG1 expanded nationwide retail access through The Vitamin Shoppe's 640+ stores, bringing its NSF Certified sports‐friendly foundational nutrition powder to more U.S. consumers.
Japan: Recent Industry Developments
✅ On Apr 18, 2025, Kirin launched Kirin Plasma Sports, its first sports nutrition drink registered under Japan's Food with Function Claims system with immune‐boosting benefits alongside hydration support for active consumers.
✅ In Dec 2025, Edible Garden's Kick. Sports Nutrition line expanded availability to Target.com, boosting distribution reach and visibility among Japanese and global consumers.
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➣ Top Industry Players:
Iovate Health Sciences International Inc., Campo de Lorca. Abbott Laboratories, Quest Nutrition, PepsiCo, Inc., Clif Bar & Company, The Coca-Cola Company, MusclePharm, The Bountiful Company, Post Holdings, Inc., and BA SPORTS NUTRITION, LLC.
➣ Market Segments:
By Product Type: Sports Drinks | Protein Powder | Protein Bars | Branched Chain Amino Acids | Dietary Supplements | Carbohydrate & Energy Bars | RTD Protein Drinks | Others
By End User: Athletes | Body Builders | Lifestyle Users | Recreational Users
By Distribution Channel: E-Commerce | Retail Stores | Fitness Institutions | Others
Benefits of the Report:
Chapter 1 - Market Overview: Kickstarts the report with a comprehensive snapshot of the Sports Nutrition Market, summarizing key segments by region, product type, and application. Highlights include market size, segment growth potential, and short- & long-term industry outlook.
Chapter 2 - Emerging Trends: Uncovers the game-changing trends and high-impact innovations shaping the future of the industry.
Chapter 3 - Competitive Landscape: Offers a deep dive into market competition, detailing revenue shares, strategic initiatives, and recent mergers & acquisitions.
Chapter 4 - Top Player Profiles: Features detailed company profiles, covering revenue, profit margins, product lines, and major milestones for leading market players.
Chapters 5 & 6 - Regional & Country Analysis: Breaks down revenue performance across global regions, providing insights on market sizes, opportunities, and growth prospects worldwide.
Chapter 7 - Segmentation Analysis: Explores market segmentation by type, revealing high-potential categories and guiding businesses towards lucrative areas.
Chapter 8 - Application Insights: Examines downstream markets and identifies promising sectors for expansion, showing how different applications are driving growth.
Chapter 9 - Supply Chain Mapping: Maps the entire industry supply chain, highlighting upstream and downstream activities for a holistic market perspective.
Chapter 10 - Key Takeaways: Concludes with critical insights and actionable strategies, equipping stakeholders to make informed decisions and stay ahead in the market.
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Regional Break out:
☞ North America - US, Canada, Mexico
☞ Europe- Germany, Russia, UK, France, Italy, Rest of Europe
☞ Asia Pacific- China, India, Japan, Australia, Rest of Asia Pacific
☞ South America- Brazil, Argentina, Colombia, Rest of South America
☞ Middle East and Africa- Saudi Arabia, UAE, Oman, Bahrain, Qatar, Kuwait, Israel
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✅ Competitive Landscape
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Unmet Needs & Positioning, Pricing & Market Access Snapshots
✅ Market Volatility & Emerging Risks Analysis
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✅ Live Market & Pricing Trends
✅ Import-Export Data Monitoring
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Company Name: DataM Intelligence
Contact Person: Sai Kiran
Email: Sai.k@datamintelligence.com
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About Us -
DataM Intelligence is a Market Research and Consulting firm that provides end-to-end business solutions to organizations from Research to Consulting. We, at DataM Intelligence, leverage our top trademark trends, insights and developments to emancipate swift and astute solutions to clients like you. We encompass a multitude of syndicate reports and customized reports with a robust methodology.
Our research database features countless statistics and in-depth analyses across a wide range of 6300+ reports in 40+ domains creating business solutions for more than 200+ companies across 50+ countries; catering to the key business research needs that influence the growth trajectory of our vast clientele.
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