Australia Cosmetics and Personal Care Market 2025 | Expected to Reach USD 14.0 Billion by 2033

Market Overview

The Australia cosmetics and personal care market size was USD 8.7 Billion in 2024 and is expected to reach USD 14.0 Billion by 2033. The market is projected to grow steadily during the forecast period from 2025 to 2033 at a CAGR of 5.47%. Growth is driven by heightened consumer awareness of ingredient safety and sustainability, expansion in e-commerce and digital shopping channels, as well as increasing demand for men's grooming products.

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How AI is Reshaping the Future of Australia Cosmetics and Personal Care Market

• AI enables custom product formulations, allowing brands to meet growing consumer demand for natural and ethically produced cosmetics, enhancing personalization.

• Digital marketing strategies powered by AI improve targeted outreach in online retail channels, which are rapidly expanding in Australia.

• AI-driven augmented reality virtual try-ons facilitate convenient and personalized online shopping experiences for beauty consumers.

• Machine learning helps optimize supply chains and procurement strategies, reducing operational costs and ensuring sustainability in product sourcing.

• AI-enabled consumer insights analyze social media and customer feedback to identify emerging trends such as the rise in men's grooming products.

• Partnerships between AI technology firms and cosmetics companies support innovation in cruelty-free and sustainable product development.

Market Growth Factors

Increasing consumer awareness about ingredients and sustainability is a major growth driver. Consumers are wary of synthetic chemicals, favoring ethical, natural, organic, and cruelty-free products. This shift drives companies to reformulate products, exclude harmful substances, and embrace environmentally responsible practices including recyclable packaging and ethically sourced raw materials. These preferences reflect a growing priority on health-conscious and sustainable choices within the Australian cosmetics market, fueling demand for safer, eco-friendly personal care products.

The expansion of e-commerce and digital channels significantly augments the market. Online platforms and digital marketing strategies are encouraging more consumers to purchase beauty products via digital channels due to convenience, broader product variety, and customization. The COVID-19 pandemic accelerated adoption of technologies such as augmented reality virtual try-ons and personalized recommendations, boosting consumer engagement. Retailers are adopting omnichannel strategies blending offline and online experiences, intensifying competition and fostering continuous innovation.

Rising demand for men's grooming products is becoming a prominent driver. Traditionally female-dominated, the market now witnesses increased interest from male consumers emphasizing appearance and self-care. Brands have expanded portfolios targeting men with skincare, haircare, shaving, and deodorant products. Social media and digital content amplify visibility of men's grooming trends, impacting consumer preferences and fueling innovation, leading this segment to emerge as one of the most dynamic and competitive areas in the market.

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Market Segmentation

Product Type Insights:

• Personal Care Products

o Hair Care Products

 Shampoo

 Conditioner

 Others

o Skin Care Products

 Facial Care Products

 Body Care Products

 Lip Care Products

o Bath and Shower

 Shower Gels

 Soaps

 Others

o Oral Care

 Toothbrushes

 Toothpaste

 Mouthwashes and Rinses

 Others

o Men's Grooming Products

o Deodorants and Antiperspirants

• Cosmetics/Make-up Products

o Facial Cosmetics

o Eye Cosmetic Products

o Lip and Nail Make-up Products

o Hair Styling and Coloring Products

Distribution Channel Insights:

• Specialist Stores

• Supermarkets/Hypermarkets

• Convenience Stores

• Online Retail Channels

• Others

Regional Insights:

• Australia Capital Territory & New South Wales

• Victoria & Tasmania

• Queensland

• Northern Territory & Southern Australia

• Western Australia

Key Players

• Aesop

• Alpha-H Skincare Australia

• Edible Beauty Australia

• Estée Lauder Inc

• INIKA Organic Australia

• MAAEMO Organic

• MECCA Brands

• Natio

• O&M Australia

• Sodashi Pty Ltd

• The Body Shop International Limited

Recent Development & News

• March 2025: Hydrinity announced collaboration with Device Consulting to introduce the US skincare brand into Australia, planning to market through plastic surgeons, dermatologists, and general practitioners specializing in cosmetic treatments, expanding professional product access.

• June 2025: Kagome Australia launched cold-pressed tomato seed oil for cosmetic uses including moisturizers and sunscreens, leveraging by-products from processing over 200,000 tons of tomatoes annually, showcasing innovation in sustainable ingredient sourcing.

• February 2025: MCoBeauty became fully owned by billionaire Dennis Bastas' DBG Group, valuing the brand at US$1 Billion, underscoring rapid growth and investor confidence in Australian cosmetics brands.

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