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Global Online Laundry Services Market Projected to Surge at 28.52% CAGR to 2029, Anchored by North America's 41.0% Dominance | DataM Intelligence
Online Laundry Services Market
Market growth is driven by rising urbanization, busy lifestyles of working professionals, and increasing demand for convenience services in emerging economies. Advancements in mobile apps and AI-driven scheduling, expanding partnerships with e-commerce platforms, growing investments in sustainable laundry technologies, and heightened post-pandemic hygiene awareness are further accelerating market expansion.
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United States: Key Industry Developments
✅ December 2025: Rinse expanded its on-demand laundry platform with AI-driven scheduling and eco-friendly detergent options, enhancing pickup efficiency in major cities like New York and Los Angeles to meet urban consumer demands for sustainability.
✅ October 2025: Tide Cleaners by Procter & Gamble launched a subscription-based online laundry service integrated with smart home devices, offering contactless delivery and customized fabric care for busy professionals.
✅ August 2025: Hampr introduced premium dry-cleaning add-ons via its app, partnering with local US laundromats for faster turnaround times amid rising remote work trends.
Asia Pacific / Japan: Key Industry Developments
✅ November 2025: White Plus in Japan rolled out IoT-enabled smart laundry lockers for 24/7 pickups in Tokyo, boosting convenience for high-density urban residents.
✅ September 2025: PickMyLaundry expanded operations across India with app-based wash-and-fold services, incorporating biodegradable packaging to align with regional sustainability goals.
✅ July 2025: Kao Corporation tested online laundry aggregation platforms in Osaka, integrating subscription models with home delivery to capture Japan's tech-savvy market share.
Key Mergers and Acquisitions(2025 - 26):
✅ Rinse, Inc. expanded its on-demand laundry footprint through the acquisition of Washos in mid-2025, enhancing operational scale and regional coverage in urban markets.
✅ Laundryheap Ltd. bolstered its European delivery network by acquiring FlyCleaners' assets in late 2025, integrating advanced pickup technology for faster service times.
✅ DhobiLite strengthened its Indian market leadership with the purchase of competing platform SudsUp in early 2026, consolidating tier-2 city presence and subscription models.
Market Segmentation Analysis:
-By Service: Laundry Care Leads with Everyday Demand
Laundry care dominates at 60% market share in 2024, offering routine washing, drying, and folding for households seeking convenience in daily apparel maintenance.
Dry clean captures 25%, specializing in delicate fabrics like suits and silks using chemical solvents for stain removal without shrinkage.
Duvet clean holds 15%, focusing on bulky bedding decontamination and allergen reduction via specialized machines.
-By Application: Residential Holds Majority for Home Convenience
Residential commands 70% share, driven by busy urban professionals outsourcing household chores via apps for time savings.
Commercial takes 30%, serving hotels, restaurants, and offices with bulk, on-demand uniform and linen processing.
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Growth Drivers:
-Smartphone penetration and mobile apps: Enables easy booking, tracking, and payments, boosting accessibility in urban areas.
-Digital payment adoption: Secure, seamless transactions support scalability and user trust.
-Urbanization trends: Fast-paced city life increases need for time-saving services like doorstep pickup and delivery.
-Hygiene and eco-consciousness: Post-pandemic focus on sanitation plus demand for green detergents propels professional services.
-Hospitality and B2B expansion: Growth in hotels, corporates, and hospitals creates steady revenue streams.
Regional Insights:
-North America holds the largest share of the global online laundry services market (41.0% of revenue in 2022) due to high urbanization, time-saving culture among busy professionals, and advanced technology infrastructure like real-time tracking apps. The United States dominates regional demand with strong consumer trust in digital payments and innovative platforms tailored to urban dwellers.
-Asia Pacific accounts for a rapidly growing portion of the market as the fastest-expanding region, driven by urbanization, a burgeoning middle class, and investments in logistics in key markets like China, India, Japan, and South Korea. Local production and smartphone penetration fuel adoption among dual-income households in cities such as Shanghai and Mumbai.
-Europe represents a significant share, supported by regulatory focus on sustainability, mature digital adoption, and demand in countries like Germany, France, and the UK. Growth stems from eco-friendly services and expansion into residential and hospitality sectors.
-Latin America and Middle East & Africa hold smaller combined shares but show potential through increasing urbanization and policy support, particularly in Brazil, Mexico, and emerging urban centers. Moderate expansion is tied to improving infrastructure and rising smartphone usage.
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Key Players:
The Laundrywalla | PML Solutions Pvt. Ltd. | Mulberrys Garment Care | Wassup-On-Demand | ZIP JET | Laundrapp Ltd | delivery.com | FlyCleaners | DhobiLite | CLEANLY
Key Highlights (Top 5 Key Players) for Online Laundry Services Market:
-The Laundrywalla provides on-demand laundry pickup, washing, dry cleaning, and delivery services across major Indian cities, using a mobile app for scheduling and real-time tracking.
-PML Solutions Pvt. Ltd. offers tech-enabled laundry and dry cleaning solutions, partnering with local outlets for efficient home collection, professional garment care, and same-day returns.
-Mulberrys Garment Care specializes in premium dry cleaning, laundry, and shoe care with an online booking platform, emphasizing eco-friendly processes and express delivery in urban areas.
-Wassup-On-Demand delivers app-based laundry services including wash, iron, and specialized fabric treatments, with hyperlocal logistics for quick turnaround in high-density neighborhoods.
-ZIP JET operates a subscription-based model for unlimited laundry and dry cleaning, featuring automated pickup scheduling, AI-driven sorting, and nationwide delivery in select markets.
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