United States Smoothies Market to Reach USD 6.63 Billion by 2031, Growing at a CAGR of 8.5% | Driven by On-the-Go Nutrition, Functional Beverages & Café Expansion | Key Players - Jamba Juice, Smoothie King, Innocent Drinks | DataM Intelligence

Leander, Texas and Tokyo, Japan - Jan.19.2026
The Global Smoothies Market reached USD 11.5 billion in 2022 and is projected to witness lucrative growth by reaching up to USD 22.1 billion by 2031. The market is expected to exhibit a CAGR of 8.5% during the forecast period 2024-2031.

Market growth is driven by rising consumer preference for convenient and nutritious on-the-go food options, increasing awareness of healthy lifestyles, and growing demand for functional beverages rich in fruits, vegetables, and superfoods. Advancements in cold-pressed processing, clean-label formulations, and fortified smoothie offerings with protein, probiotics, and vitamins are further accelerating market expansion. Additionally, expanding café chains, rising e-commerce penetration, and increasing adoption among fitness-focused and urban consumers are strengthening sustained demand for smoothies globally.

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United States Recent Industry Developments:
✅ December 2025: U.S. beverage brands launched high-protein and functional smoothies fortified with probiotics, collagen, and superfoods, targeting fitness-focused and wellness-driven consumers.

✅ November 2025: Smoothie chains expanded customizable and made-to-order smoothie menus, incorporating plant-based proteins, adaptogens, and low-sugar formulations to meet diverse dietary preferences.

✅ October 2025: Food-tech companies introduced cold-pressed and flash-frozen smoothie formats, preserving nutrients while extending shelf life for retail and e-commerce distribution.

✅ September 2025: Retailers increased availability of ready-to-drink and frozen smoothie packs, supporting on-the-go lifestyles and demand for convenient, healthy beverage options.

Japan Recent Industry Developments:
✅ December 2025: Japanese beverage companies launched functional smoothies formulated with vitamins, minerals, and dietary fiber to support digestion, immunity, and daily nutrition.

✅ November 2025: Japan expanded offerings of low-calorie and portion-controlled smoothies, appealing to health-conscious consumers and aging populations.

✅ October 2025: Collaborations between Japanese food manufacturers and ingredient suppliers advanced texture and flavor optimization technologies, enhancing taste while reducing added sugars.

✅ September 2025: Convenience stores and vending machine operators in Japan increased distribution of ready-to-drink smoothies, improving accessibility for busy urban consumers.

Smoothies Market: Drivers
- The market is growing due to rising consumer demand for convenient, nutritious, and on-the-go food and beverage options. Increasing focus on health, fitness, weight management, and functional nutrition is driving smoothie consumption. Advancements in blending, cold-pressing, and ingredient formulation improve taste, nutrient retention, and shelf life. Growing popularity of plant-based ingredients, superfoods, and clean-label products, along with expansion across cafés, retail, and e-commerce channels, supports sustained market growth.

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Major Key Players :
Jamba Juice | Smoothie King | Innocent Drinks | Naked Juice | Odwalla | Bolthouse Farms | Happy Planet | Suja Juice | Evolution Fresh | Daily Harvest.

Market Segmentation Analysis - Smoothies
-By Type: Fruit-Based Smoothies Dominate Consumer Preference
Fruit-based smoothies lead with approximately 65% market share, driven by strong consumer perception of natural nutrition, high vitamin content, and compatibility with vegan and clean-label diets. Their wide flavor variety and use of berries, tropical fruits, and functional add-ins support mass adoption. Dairy-based smoothies account for around 35%, supported by demand for protein-rich formulations, yogurt-based blends, and meal-replacement positioning among fitness-focused consumers.

-By Consumption: Out-of-Home Channels Lead Volume Sales
Out-of-home consumption dominates with nearly 55% share, fueled by cafes, juice bars, quick-service restaurants, and fitness centers offering freshly prepared smoothies as convenient, on-the-go options. At-home consumption holds approximately 45%, driven by rising use of ready-to-blend packs, frozen fruits, and bottled smoothies supporting healthy lifestyles and cost-conscious consumers.

Regional Analysis - Smoothies Market
North America - 34% Share
North America leads with 34% share, driven by strong consumer demand for convenient, healthy beverages, high adoption of functional and protein-enriched smoothies, and a well-established café and ready-to-drink market in the U.S. and Canada.

Europe - 27% Share
Europe holds 27% share, supported by rising health consciousness, growing preference for natural and organic ingredients, and increasing popularity of on-the-go nutrition across the UK, Germany, and France.

Asia-Pacific - 29% Share
Asia-Pacific accounts for 29% share, fueled by urbanization, expanding middle-class incomes, and growing interest in fruit- and vegetable-based functional drinks in China, India, Japan, and Southeast Asia.

South America - 6% Share
South America represents 6% share, driven by abundant fruit availability, rising demand for fresh and natural beverages, and growing café culture in Brazil and Argentina.

Middle East & Africa - 4% Share
Middle East & Africa account for 4% share, supported by increasing health awareness, gradual adoption of Western beverage trends, and expansion of modern foodservice and retail channels.

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