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Marketing Automation Market Report 2026: Emerging Technologies, Strategies & Competitive Landscape
Marketing Automation Market
According to DataM Intelligence has published a new research report on "Marketing Automation Market Size 2025". The report explores comprehensive and insightful Information about various key factors like Regional Growth, Segmentation, CAGR, Business Revenue Status of Top Key Players and Drivers. The purpose of this report is to provide a telescopic view of the current market size by value and volume, opportunities, and development status.
Marketing Automation refers to the use of software and technologies to automate repetitive marketing tasks, streamline workflows, and deliver personalized customer experiences. It includes email marketing, social media campaigns, lead nurturing, customer segmentation, and analytics. By leveraging data and AI, marketing automation improves efficiency, engagement, and conversion rates. Growing digital marketing adoption and the need for targeted, measurable campaigns are driving its widespread use across industries.
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➣ Recent Developments:
United States: Recent Marketing Automation Developments
✅ In November 2025, Amazon Ads launched its Ads Agent AI for automated campaign management within Amazon Marketing Cloud and DSP, enabling natural‐language SQL analytics and reducing campaign setup time with embedded AI assistance across audiences and performance tasks.
✅ In late 2025, Adobe rolled out new AI automation agents across its Experience Cloud products - Journey Optimizer, Customer Journey Analytics, and Real‐Time CDP - to automate audience building, customer journeys, and real‐time insights at scale for marketers seeking enhanced personalization and efficiency.
✅ In mid‐2025, Salesforce strengthened its AI automation stack with the Bluebirds acquisition - integrating AI‐powered prospecting and lead intelligence to better automate pipeline activities and enhance sales‐to‐marketing workflows.
Japan: Recent Marketing Automation Developments
✅ In October 2025, Dotdigital established Dotdigital Japan and launched focused local operations to deliver its no‐code Marketing Automation platform tailored for Japanese enterprises, expanding platform reach and localized support in MarTech.
✅ In early 2025, Cresclab announced its AI‐driven cross‐channel marketing strategy (MAAC) with enhanced open APIs aimed at unifying CRM/ERP data for smarter automation and flexible multi‐touch messaging across channels (including mobile/social).
✅ Recent market data shows sustained growth in Japan's marketing automation sector, with forecasts pointing to continued expansion driven by AI personalization, lead nurturing demand, and cloud‐based solution adoption - indicating a robust environment for new tool launches and automation innovation.
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➣ Top Industry Players:
Hubspot, Inc., Adobe Systems Incorporated, Active Campaign, Acoustic, L.P., Klaviyo, Microsoft Corporation, Act-On Software, SAS SE, Teradata Corporation and SAP SE.
➣ Market Segments:
By Deployment Model: Cloud-based , On-premise.
By Organization Size: Small and Medium-Sized Enterprises, Large Enterprises.
By Application: Campaign Management, Sales Enablement Programs, Lead Management, Analytics & Reporting Solutions.
By End-User: Entertainment and Media, Financial Services, Government, Healthcare, Manufacturing, Retail, Others.
Benefits of the Report:
Chapter 1 - Market Overview: Kickstarts the report with a comprehensive snapshot of the Marketing Automation Market, summarizing key segments by region, product type, and application. Highlights include market size, segment growth potential, and short- & long-term industry outlook.
Chapter 2 - Emerging Trends: Uncovers the game-changing trends and high-impact innovations shaping the future of the industry.
Chapter 3 - Competitive Landscape: Offers a deep dive into market competition, detailing revenue shares, strategic initiatives, and recent mergers & acquisitions.
Chapter 4 - Top Player Profiles: Features detailed company profiles, covering revenue, profit margins, product lines, and major milestones for leading market players.
Chapters 5 & 6 - Regional & Country Analysis: Breaks down revenue performance across global regions, providing insights on market sizes, opportunities, and growth prospects worldwide.
Chapter 7 - Segmentation Analysis: Explores market segmentation by type, revealing high-potential categories and guiding businesses towards lucrative areas.
Chapter 8 - Application Insights: Examines downstream markets and identifies promising sectors for expansion, showing how different applications are driving growth.
Chapter 9 - Supply Chain Mapping: Maps the entire industry supply chain, highlighting upstream and downstream activities for a holistic market perspective.
Chapter 10 - Key Takeaways: Concludes with critical insights and actionable strategies, equipping stakeholders to make informed decisions and stay ahead in the market.
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Regional Break out:
☞ North America - US, Canada, Mexico
☞ Europe- Germany, Russia, UK, France, Italy, Rest of Europe
☞ Asia Pacific- China, India, Japan, Australia, Rest of Asia Pacific
☞ South America- Brazil, Argentina, Colombia, Rest of South America
☞ Middle East and Africa- Saudi Arabia, UAE, Oman, Bahrain, Qatar, Kuwait, Israel
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✅ Competitive Landscape
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Unmet Needs & Positioning, Pricing & Market Access Snapshots
✅ Market Volatility & Emerging Risks Analysis
✅ Quarterly Industry Report Updated
✅ Live Market & Pricing Trends
✅ Import-Export Data Monitoring
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Contact Us -
Company Name: DataM Intelligence
Contact Person: Sai Kiran
Email: Sai.k@datamintelligence.com
Phone: +1 877 441 4866
Website: https://www.datamintelligence.com
About Us -
DataM Intelligence is a Market Research and Consulting firm that provides end-to-end business solutions to organizations from Research to Consulting. We, at DataM Intelligence, leverage our top trademark trends, insights and developments to emancipate swift and astute solutions to clients like you. We encompass a multitude of syndicate reports and customized reports with a robust methodology.
Our research database features countless statistics and in-depth analyses across a wide range of 6300+ reports in 40+ domains creating business solutions for more than 200+ companies across 50+ countries; catering to the key business research needs that influence the growth trajectory of our vast clientele.
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