Body Care and Personal Hygiene Market is set to reach US$ 450.56 billion by 2030, at a strong CAGR of 11.9%. Asia Pacific regions leads the market with 37.56% market share .

The Body Care and Personal Hygiene Market size reached USD 228.45 billion in 2022 and is projected to witness lucrative growth by reaching up to USD 450.56 billion by 2030. The market is growing at a CAGR of 11.9% during the forecast period 2023-2030.

The Body Care and Personal Hygiene Market encompasses products like soaps, lotions, deodorants, and oral care items, driven by rising health awareness, lifestyle changes, and growing demand for premium personal care solutions globally.

DataM Intelligence unveils its latest report on the " Body Care and Personal Hygiene Market size 2025," offering an in-depth analysis of market trends, growth drivers, competitive landscape, and regional dynamics. The study covers market size in value and volume, CAGR forecasts, and emerging opportunities that can guide businesses in seizing growth potential and crafting winning strategies. Packed with data-driven insights on current developments and future trends, this report is essential for companies aiming to stay ahead in the competitive Market.

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United States: Key Industry Developments (2025)
✅ November 2025: Edgewell Personal Care agreed to sell its North American feminine care business (including Stayfree, Carefree, Playtex) to Swedish firm Essity for $340 million, realigning focus toward core body care and sunscreen categories.

✅ October 2025: Celeb‐founded lifestyle brand Homecourt expanded into body care with its new Cece body wash, body butter, perfume oil and body mist lineup, reflecting growing niche and celebrity‐driven personal care offerings.

✅ April 2025: Nativa SPA launched its Acerola Cherry Collection in the U.S., a new antioxidant‐rich body care range designed for hydrating, exfoliating and revitalizing skin with fermented enzymes and quinoa oil.

Japan: Key Industry Developments (2025)
✅ November 2025: Shiseido expanded its personal hygiene offerings with innovative moisturizing hand sanitizers containing botanical extracts, targeting health‐conscious Japanese consumers.

✅ October 2025: Kao Corporation introduced biodegradable body wash formulas aimed at eco‐conscious buyers, aligning with sustainability trends in Japan's hygiene market.

✅ September 2025: Rising local interest in minimalist skincare and multifunctional hygiene products propelled sales across Japan, with consumers gravitating toward simpler, effective routine products.

📌 Body Care and Personal Hygiene Market 2025-26 M&A Deals
→ In November 2025, Essity, the Swedish hygiene and health company, agreed to acquire Edgewell Personal Care's North American feminine care business including the Carefree, Stayfree, o.b. brands and global rights to Playtex for approximately $340 million. This strategic acquisition strengthens Essity's personal care and hygiene portfolio in the U.S. market and is expected to close in early 2026.

→ In November 2025, Kimberly‐Clark announced it will acquire Kenvue Inc. in a cash‐and‐stock transaction valued at approximately $48.7 billion. This major acquisition combining iconic personal care and consumer health brands aims to create a global health and wellness leader with expanded presence across hygiene and consumer health categories, slated to close in late 2026.

→ In June 2025, Unilever agreed to acquire the men's personal care brand Dr. Squatch from Summit Partners for about $1.5 billion. The deal bolsters Unilever's presence in the high‐growth personal care and grooming segment, particularly natural soaps, deodorants, body washes and related products.

Body Care and Personal Hygiene Market Drivers:-
⏩ Post‐COVID‐19 habits have permanently elevated hygiene consciousness among consumers worldwide. Products that offer protective and preventive benefits (e.g., hand sanitizers, antibacterial soaps) transition from optional to essential in daily routines.

⏩ This behavioral shift is a core volumetric driver-year‐on‐year demand remains above historical norms, even as the acute pandemic phase recedes.

⏩ Approximately 60% of overall personal care growth is tied to natural and organic demand, as consumers increasingly reject harsh chemicals and seek cleaner formulations.

⏩ Growth rates in organic and clean body care product segments are outpacing conventional ones, with premium sustainability offerings gaining traction.

⏩ Rising digital engagement and online retail penetration have broadened product accessibility and enabled direct‐to‐consumer (DTC) models.

⏩ Social media platforms (Instagram, TikTok) and influencers now play a significant role in shaping purchase decisions, especially among millennials and Gen Z.

⏩ Increasing disposable incomes, particularly in developing economies across Asia‐Pacific (including India and China), have elevated consumption of personal care and hygiene products.

⏩ Urban lifestyles and changing societal norms further spur demand for a broader range of personal care routines.

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Body Care and Personal Hygiene Major Players:-

Unilever, Procter & Gamble, L'Oréal, Johnson & Johnson, Colgate-Palmolive, Reckitt Benckiser, Beiersdorf, Kao Corporation, Henkel AG & Co. KGaA and Estée Lauder Companies.

Key players highlights:-

Unilever (11% share) - A leading global consumer goods company with a strong portfolio of body care and hygiene brands distributed in 190+ countries.

Procter & Gamble (9% share) - Major player across personal care, grooming, and hygiene segments with broad global reach and diversified products.

L'Oréal (8% share est.) - Top beauty and personal care company focused on skincare and body care innovation worldwide.

Johnson & Johnson (4% share est.) - Strong presence in personal hygiene and baby care products with global distribution.

Colgate‐Palmolive (3.5% share est.) - Known for oral care and liquid hand soaps, expanding its hygiene and personal care offerings globally.

Body Care and Personal Hygiene Regional Highlights

Asia Pacific:
• Holds the largest share of the global body care & personal hygiene market (37.56%).
• Growth driven by rapid urbanization, rising disposable incomes and heightened hygiene awareness.
• Market expanding with strong demand in China, India, Japan and South Korea.

North America:
• Represents 28.35% of the worldwide market, with the U.S. dominating regional demand.
• Growth supported by high consumer awareness, premium product adoption, and healthcare culture.
• E‐commerce and advanced retail networks amplify market penetration.

Europe:
• Accounts for 20.37% of the global body care & personal hygiene market.
• Development driven by strict hygiene standards, eco‐friendly products and institutional mandates.
• Germany, France, UK and Italy are key contributors to regional expansion.

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Body Care and Personal Hygiene market segmentation :
The Increasing Awareness and Concern Among Consumers About the Impact of Synthetic Chemicals and Harmful Ingredients in Personal Care Products Drives the Growth of the Organic Type Segment

The organic type segment has been a significant contributor to the growth of the global body care and personal hygiene market in recent years. Organic body care and personal hygiene products are made from natural ingredients that are grown without the use of harmful chemicals, pesticides, or synthetic fertilizers. The Organic type segment holds more than 60% of the global market and the inorganic type segment is expected to grow at the highest CAGR during the forecast period.

Additionally, the rise of e-commerce and online retail platforms has made it easier for consumers to access a wider range of organic personal care products. This has helped to increase the visibility and availability of organic products, contributing to the growth of the organic type segment in the market.

FAQ'S

1. What is the Projected CAGR value of the Body Care and Personal Hygiene Market?
Body Care and Personal Hygiene Market is expected to grow at a High CAGR of 11.9% during the forecasting period 2023-2030.

2. Which is the fastest-growing region in the Body Care and Personal Hygiene Market?
Among all regions, Asia Pacific is the fastest-growing market share during the forecast period.

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