Press release
72equity Relaunches Platform With Deep Proprietary AI Analysis to Help Founders Secure Real Investor and SBA Funding
72equity, a founder-led capital advisory and investment preparation firm, today announced the official relaunch of its website, www.72equity.com introducing a proprietary deep property and financial analysis framework enhanced by AI to help entrepreneurs prepare investor- and SBA-ready materials that withstand real institutional diligence.The redesigned platform reflects 72equity's core philosophy: funding is not won through templates, generic decks, or outsourced writing, but through credibility, financial realism, and defensible positioning. The new site showcases how 72equity combines founder experience, capital markets insight, and AI-driven analysis to deliver custom investor documentation designed to drive funding decisions.
"Too many founders are sold the illusion that capital is raised through aesthetics or buzzwords," said Yuri Rutman, Managing Partner of 72equity. "In reality, capital is allocated based on disciplined financial logic, risk mitigation, and how clearly a business can justify the use and return of funds. That's what we build."
A Platform Built for Real Diligence
The relaunch introduces a deeper explanation of 72equity's proprietary approach, which integrates AI-assisted financial stress testing, comparable transaction analysis, and capital structure modeling. This framework allows founders to pressure-test assumptions before presenting to angels, venture capital firms, family offices, or SBA lenders.
Unlike low-cost planning services or offshore writing firms, 72equity operates exclusively on a founder-led model. Every engagement is built from scratch, confidential, and aligned with the specific expectations of the capital source being targeted.
"If you're looking for cheap templates or offshore writers, this is not for you," Rutman added. "We work with serious founders who understand that investors are underwriting risk, not ideas."
What 72equity Delivers
Through the relaunched site, founders can engage 72equity for a full suite of capital-ready deliverables, including:
Capital-ready business plans for angels, VCs, SBA, and growth capital
Investor pitch decks for angel investors, venture capital firms, and family offices
Investor documentation, including SAFE notes and subscription agreements
Private Placement Memorandums under Reg D 504, 506(b), and 506(c)
Capital raise structuring and funding strategy guidance
Each deliverable is developed to withstand institutional scrutiny and aligns with what real investors expect to see during diligence.
Founder Experience Matters
A key differentiator emphasized in the relaunch is Rutman's direct capital-raising experience. As a U.S.-based founder who has personally raised capital, Rutman brings practitioner insight rather than academic theory.
"Founders can immediately tell the difference between materials written by someone who has sat across from investors and someone who hasn't," Rutman said. "Investors look for credibility, financial realism, clear capital use, defensible positioning, and viable exit logic. Our work is designed around those exact criteria."
Industries Served
72equity works across a wide range of industries, including fintech, AI, SaaS, real estate, cannabis, healthcare, restaurants, manufacturing, media, and professional services. The firm typically supports founders seeking $150,000 to $10 million or more in growth, institutional, or SBA capital.
The firm does not engage with idea-stage hobby projects or founders seeking low-cost, mass-produced planning documents.
Designed to Drive Decisions
The relaunch of www.72equity.com
reflects a broader mission: helping founders move beyond "pitch theater" and toward real funding outcomes.
"Everything we build is meant to get decisions made," Rutman said. "Whether the answer is yes, no, or revise, our job is to put founders in a position where investors can confidently decide."
Founders interested in working with 72equity can schedule a complimentary founder consultation directly through the website or by calling or texting 312-620-7584.
1425 S. Wooster
L.A. Ca 90035
312-620-7584
www.72equity.com
What We Build
✔ Capital-ready Business Plans (Angels, VCs, SBA, Growth Capital)
✔ Investor Pitch Decks (Angel, VC, Family Office)
✔ Investor Documents (SAFE notes, subscription agreements)
✔ Private Placement Memorandums (Reg D 504 / 506 B & C)
✔ Capital raise & funding strategy guidance
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