Menswear Market Size to Reach USD 537.01 Billion by 2031, Driven by Premiumization, Casualization, and Omnichannel Retail Expansion

Menswear Market Overview

The global menswear market continues to demonstrate steady expansion, supported by changing lifestyles, evolving fashion preferences, and broader access to branded apparel across regions. According to Mordor Intelligence, the menswear market size reached USD 465.39 billion in 2026 and is forecast to grow to USD 537.01 billion by 2031.

This outlook highlights a stable and resilient menswear market growth trajectory, with demand shifting beyond basic apparel toward higher-quality, versatile, and purpose-driven clothing. Increasing focus on fit, fabric performance, and durability is reinforcing long-term confidence in the global menswear industry.

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Key Trends Shaping the Menswear Market

Premiumization and Value-Focused Assortments

One of the most visible menswear market trends is the gradual shift from volume-driven basic apparel toward premium and value-led collections. Brands are refining assortments, reducing excess inventory, and launching capsule collections that emphasize craftsmanship, fabric quality, and design detail. This trend is strengthening the premium segment's contribution to the overall menswear market share.

Casualization of Everyday Wear

Casualization continues to shape product demand across categories. Jackets, hoodies, sweatshirts, relaxed trousers, and hybrid work-leisure apparel are increasingly accepted across multiple occasions. The use of technical fabrics offering stretch, breathability, and easy care is expanding across shirts, outerwear, and innerwear, reflecting evolving comfort expectations among consumers.

Digital Influence and Direct-to-Consumer Engagement

Digital platforms are playing a growing role in shaping the menswear market growth. Social media, creator-led content, and direct brand engagement are influencing how men discover, evaluate, and purchase apparel. Online-first product launches and limited drops enable brands to respond quickly to consumer feedback while building stronger brand affinity.

Supply Chain Diversification and Inventory Optimization

Supply chain strategies across the menswear market are evolving to improve resilience. Brands are diversifying sourcing locations and adopting more responsive inventory planning models to manage volatility and reduce lead times. These changes are supporting operational stability across both mass and premium segments of the market.

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Menswear Market Segmentation Insights

By Product Type

- Trousers
- Jeans
- T-Shirts
- Shirts
- Shorts
- Jackets, Sweatshirts, and Hoodies
- Innerwear
- Other Product Types

By Category

- Mass
- Premium

By Fabric Material

- Cotton
- Polyester
- Nylon
- Denim
- Other Fabric Types

By Distribution Channel

- Offline Stores
- Online Stores

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Key Players in the Menswear Market
The menswear market share is led by global apparel and sportswear companies with strong brand portfolios, omnichannel strategies, and international distribution networks. Key players include:

- Nike Inc.
- Inditex S.A.
- LVMH Moët Hennessy Louis Vuitton SE
- Adidas Group
- H and M Hennes and Mauritz AB

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Menswear Market Forecast and Outlook
The global menswear market forecast reflects a balanced and stable outlook through 2031. Growth is supported by lifestyle changes, premium apparel demand, and the continued evolution of omnichannel retail models. As consumer expectations around comfort, quality, and brand experience continue to evolve, the menswear industry is expected to maintain consistent momentum across regions.

Both established brands and emerging players are likely to benefit from opportunities created by digital engagement, category innovation, and shifting fashion norms.

Industry Related Reports:

Apparel Market - The Apparel Market Report is Segmented by Product Type (Formal Wear, Casual Wear, Sportswear, and More), End-User (Men, Women, and Children), by Fabric Material (Cotton, Polyester, Nylon, Denim, and Other Fabric Types), by Category (Mass and Premium), Distribution Channel (Offline and Online), and Geography (North America, Europe, Asia-Pacific, South America, and More).

Get more insights: https://www.mordorintelligence.com/industry-reports/apparel-market?utm_source=openpr

Children's Wear Market - The Children's Wear Market Report is Segmented by Product Type (Apparel, Footwear, and Other Product Types), by Age Group (Infant/Toddler and Kids/Children), by Category (Mass and Premium), by Distribution Channel (Offline Stores and Online Stores), and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa).

Get more insights: https://www.mordorintelligence.com/industry-reports/childrenswear-market?utm_source=openpr

Eyewear Market - The Eyewear Market Report is Segmented by Product Type (Spectacles, Sunglasses, Contact Lenses, Other Product Types), Category (Mass, Premium), End User (Men, Women, Unisex), Distribution Channel (Offline Stores, Online Stores), and Geography (North America, South America, Europe, Asia-Pacific, Middle East and Africa).

Get more insights: https://www.mordorintelligence.com/industry-reports/eyewear-market?utm_source=openpr

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