Press release
The Power Beauty Collab launches a partnership with Shobha
Palm Springs, CA, United States, 12th Jan 2026 - The Power Beauty Collab expands again with a partnership with Shobha's innovative hair removal studios, starting with Shobha Soho and Shobha Dupont Circle.
The Power Beauty Collab is a group of over 65 indie beauty & wellness brands led by MASAMI haircare. The PBC creates co-marketing campaigns to help each other grow and one of the major initiatives is retail "pop-ins" - shelves of 6 -15 clean beauty brands. The Power Beauty Collab seeks like-minded partners like Shobha who have customers interested in discovering clean beauty & wellness and curate a bespoke collection of products that fit their audience.
Shobha Tummala immediately sparked to the concept. She says, "We're passionate about supporting other small businesses. This partnership is exciting as it introduces high performing products to our customers that they otherwise might not know about. Our customers love trying new things."
Product discovery is at the core of the Power Beauty Collab strategy - the brands have found that once people try their products, they come back for more. "Shobha makes a ton of sense for us. They have great locations, a breadth of beauty services, beautiful stores and a welcoming staff - all of the ingredients we look for in a successful partnership," says Lynn Power, founder of the Power Beauty Collab.
Brands participating in the Shobha pop-ins include Boston Mints, Corsica Scents, Innersoul Beauty, Isle de Nature, Lunaescent, MASAMI, Noori, Olecea Beaute, SBeauty+ and Viking Beauty Secrets.
Shobha joins other successful on-going Power Beauty Collab pop-ins across the US:
o Life Essentials Refillery in Tampa, FL
o Atlas Store in LA's Century City & Valley Fair in Santa Clara, CA
o ADAMO Day Spa in Scituate, MA
o KLARA Beauty Lab in NYC
o Petal + Hive in Saratoga Springs Spa, NY
o Palm Springs Vitamin Infusions
o Remedies Herb Shop in Brooklyn, NY
For more information on the PBC pop-ins, contact Lynn Power, lynn@lovemasami.com, 917-209-0799.
For more information about Shobha, contact Shobha Tummala at thoughts@myshobha.com and follow them on Instagram @myshobha and online, www.myshobha.com
About the Power Beauty Collab:
The Power Beauty Collab is THE place to discover new indie beauty and wellness brands. Follow us on Instagram @powerbeautycollab or check out our brands online at https://www.powerbeautycollab.com
About MASAMI:
MASAMI is clean premium haircare infused with Mekabu, a Japanese ocean botanical that's all about weightless hydration. MASAMI's line consists of shampoo, conditioner, shine serum, styling cream, a sustainable fast drying hair towel and a scalp scrubber. Learn more at lovemasami.com and follow us @lovemasamihair.
PBC at Shobha
594 Broadway, Suite 403, New York, NY 10012
1730 M St NW, Washington, DC 20036
PBC at Life Essentials Refillery
4317 W. El Prado Blvd., Tampa, FL 33629
PBC at KLARA Beauty Lab
50 E. 78th St., 2nd Floor, New York, NY 10075
PBC at Petal + Hive
510 Broadway, Saratoga Springs, NY 12866
PBC at Remedies Herb Shop in Brooklyn
453 Court Street, Brooklyn, NY 11231
PBC at Palm Springs Vitamin Infusions
242 N Palm Canyon Drive, Palm Springs, CA 92262
PBC at ADAMO Day Spa
114 Front St, Scituate, MA 02066
PBC at Atlas
10250 Santa Monica Blvd, Los Angeles, CA 90067
2855 Stevens Creek Blvd, Santa Clara, CA 95050
Contact Details
Organization: Power Beauty Collab
Contact Person: Lynn Power
Website: https://www.powerbeautycollab.com
Email: Send Email [https://dashboard.kingnewswire.com/release-contact/40080]
Contact Number: +19172090799
Address: 520 East Desert Holly Circle
City: Palm Springs
State: CA
Country: United States
Release Id: 12012640080
The post The Power Beauty Collab launches a partnership with Shobha appeared first on King Newswire. This content is provided by a third-party source. King Newswire is a press release distribution agency. We do not accept any responsibility or liability for the accuracy, content, images, videos, licences, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright concerns related to this article, please contact the company listed in the 'Media Contact' section above.
Legal Disclaimer: Information contained on this page is provided by an independent third-party content provider. king Newswire makes no warranties or responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you are affiliated with this article or have any complaints or copyright issues related to this article and would like it to be removed, please contact support@kingnewswire.com
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release The Power Beauty Collab launches a partnership with Shobha here
News-ID: 4343932 • Views: …
More Releases from King Newswire
FinanceAndMarkets.com Expands Digital Publishing Infrastructure to Support Scala …
Cody Burgat, a Lead Contributor, outlines platform focus on long-term media stability and operational refinement
United States, 16th Feb 2026 - FinanceAndMarkets.com has announced an expansion of its digital publishing infrastructure as part of an ongoing effort to strengthen the operational foundation of its independent financial media platform.
The company stated that recent backend enhancements were implemented to support structured content deployment across its business, markets, and economic coverage categories. These infrastructure…
CH Group Crypto Hive LLC -- A Pioneer in Web3 Innovation and Inclusive Finance
United States, 16th Feb 2026 - Crypto Hive LLC, headquartered in the United States and serving as a core member of CH Group, is dedicated to building an innovative, efficient, and sustainable digital asset ecosystem. Since its establishment, the company has been deeply engaged in the Web3 sector for many years. Leveraging extensive industry experience and continuous technological innovation, Crypto Hive LLC has successfully delivered diversified digital asset services to…
IPO Genie Secures 1M Dollars to Expand Tokenized Venture Capital Solutions
IPO Genie has secured $1 million in funding to expand its tokenized venture capital infrastructure and enhance its AI-based opportunity assessment tools. The investment will support development of its Fund-as-a-Service model, on-chain portfolio tracking, and structured deal evaluation systems.With its ERC-20 token ($IPO), defined allocation model, and active presale portal, the platform continues to position itself among emerging Top presale crypto projects focused on standardized, blockchain-based private market access.
United States,…
Octopus Bridge Launches Counterpoint-Shopify Gift Card Integration for Omnichann …
Octopus Bridge launches a Counterpoint-Shopify Gift Card Integration, enabling seamless online and in-store gift card management and redemption.
San Jose, CA, United States, 16th Feb 2026 - Octopus Bridge, a leading retail POS-eCommerce integration solution, today announced the availability of its Counterpoint-Shopify Gift Card Integration, designed to help retailers deliver a seamless gift card experience across online and in-store channels.
Gift cards are a key driver of customer loyalty, yet many retailers…
More Releases for Beauty
Logunova Beauty Salon Announces Health-Conscious Beauty Innovation at Los Angele …
Logunova Beauty Salon revolutionizes the Los Angeles beauty industry through health-conscious innovations, international expertise, and comprehensive luxury services that set new standards for client wellness and aesthetic excellence in Downtown Los Angeles.
Downtown Los Angeles experiences a significant wellness transformation with Logunova Beauty Salon's announcement of health-conscious beauty innovations that redefine industry standards throughout the California market. The premier beauty salon [https://www.google.com/maps?&q=beauty+salon&cid=6449958440430743645] continues to establish new benchmarks for luxury beauty services…
Beauty Subscription Boxes Market Size in 2023 To 2029 | Boxycharm, Ipsy Glam Bag …
This Beauty Subscription Boxes research report highlights on the main market players increasing in the market; it follows their business approaches, economic position, and future products. High growth study with detailed statistical and in-depth analysis of market trends & dynamics that provide a complete overview of the industry. We follow an extensive research methodology coupled with critical insights related industry factors and market forces to generate the best value for…
Beauty Tech on the Rise : Beauty Devices Market
The global Beauty Devices Market market is estimated to attain a valuation of US$ 48.8 Bn by the end of 2023, states a study by Transparency Market Research (TMR). Besides, the report notes that the market is prognosticated to expand at a CAGR of 6% during the forecast period, 2023-2031.
The key objective of the TMR report is to offer a complete assessment of the global market including major leading stakeholders…
Beauty Devices Market: Growing Applications of Beauty Devices in Healthcare to D …
Beauty devices are made and sold for the purpose of enhancing the physical attractiveness of users. These devices come in handy and are very useful for the cosmetic usage area including skin related issues, such as acne, wrinkles and scars usage areas among others. The market for beauty device is expected to witness huge growth due to changing consumer psyche towards beauty and wellness and increasing prevalence of age-related skin…
Global Beauty Instrument Market Growth Will Escalate Rapidly till 2024 by Top Ve …
Global Beauty Instrument Market brings a systematic perspective of the market execution in worldwide and additionally the regional situation. In a detailed sections shrewd arrangement, the Beauty Instrument contemplate that make sense of different perspectives relating to the global market. To begin with, the Beauty Instrument market definition, applications, arrangement, and industry esteem chain structure are incorporated into the answer, to target gathering of people on restricting Beauty Instrument market…
Global Beauty Instrument Market 2018 Stryker, Medtronic, Johnson & Johnson, Beau …
Beauty Instrument Market Summary
Global Beauty Instrument Market Size, Share, Growth, Trends, Regional Outlook, and Forecasts, 2018 - 2025' to its vast database of research reports. This intelligence study focuses on the current market trends and development patterns, in order to assist the new entrants in discovering market opportunities and develop effective ways to expand their presence in the global market.
Get a Sample PDF Report : https://is.gd/tjJnMl
This research report provides…
