Pet Food Market to Reach USD 179.0 Billion by 2031 | CAGR 5.1% | North America Leads with 35% Share | Key Players: Big Heart Pet Brands, Blue Buffalo, Deuerer, Heristo AG, Hill's Pet Nutrition, Laroy Group, Mars Petcare Inc.

Pet Food Market Size

The global pet food market reached USD 120.3 billion in 2022 and is projected to grow to USD 179.0 billion by 2031, registering a CAGR of 5.1% during the forecast period of 2024-2031. Pet food products are formulated by blending ingredients to provide essential nutrients, including proteins, carbohydrates, fats, vitamins, and minerals, tailored to meet the dietary requirements of different life stages, breeds, and species. Factors such as age, size, activity level, and specific health needs are considered in product formulation. Increasingly, pet owners are demanding high-quality, premium, and natural pet food products, containing real meat, whole grains, fruits, and vegetables. This shift reflects a broader trend toward healthier and more nutritious diets for pets, mirroring human food consumption patterns and driving growth in the premium pet food segment.

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Recent Developments:

✅ December 2025: A major pet food manufacturer launched a premium natural pet food line featuring clean‐label ingredients, real meat proteins, and added superfoods to meet growing consumer demand for healthier pet diets.

✅ October 2025: A leading pet nutrition company expanded its plant‐based pet food offerings, introducing formulations tailored for specific life stages and breed sizes, supporting sustainability and pet health trends.

✅ August 2025: A global pet food brand entered into a strategic partnership with a technology firm to integrate blockchain for full supply chain transparency, enabling pet owners to track ingredient sourcing and quality.

✅ May 2025: An international pet food producer opened a new manufacturing facility equipped with advanced automation and quality controls, aimed at increasing production capacity for grain‐free and functional pet food products.

✅ March 2025: Several premium pet food companies introduced functional and therapeutic diets targeting digestive health, weight management, and joint support, reflecting rising demand for condition‐specific nutrition solutions for companion animals.

Mergers & Acquisitions:

✅ November 2025: A major global pet food manufacturer completed the acquisition of a specialty natural pet nutrition brand to expand its premium and organic product portfolio, enhancing its presence in the high‐growth natural pet food segment.

✅ August 2025: A leading animal nutrition company merged with a functional pet food start‐up focused on digestive and joint health formulations, strengthening its science‐based product offerings.

✅ June 2025: A multinational pet food conglomerate acquired a plant‐based pet food producer to diversify into alternative protein diets and address rising consumer demand for sustainable pet nutrition.

✅ February 2025: A global pet food producer purchased a regional grain‐free pet food brand to increase its market penetration in North America and Europe.

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Key Players:

• Big Heart Pet Brands - Offers a diverse portfolio of wet and dry pet food products, including specialty and functional diets for dogs and cats.

• Blue Buffalo - Known for premium natural pet food formulations, emphasizing real meat, whole grains, and health-focused ingredients.

• Deuerer - Provides high-quality pet nutrition products across multiple categories, including dry, wet, and treat lines.

• Heristo AG - Manufactures private-label and branded pet food products, serving European and global markets with diverse offerings.

• Hill's Pet Nutrition - Focuses on veterinary-recommended, science-based pet food products addressing specific health concerns, including weight, digestive, and urinary care.

• Laroy Group - Specializes in kibble, wet food, and nutritional supplements, with strong distribution in Europe and Asia.

• Mars Petcare Inc. - One of the largest global pet food manufacturers, providing well-known brands and a wide range of functional and premium products.

• Nestlé Purina PetCare - Offers a comprehensive portfolio of pet nutrition products, including wet, dry, and therapeutic diets, with strong emphasis on research and development.

• Spectrum Brands / United Pet Group - Supplies pet food, treats, and supplements across global markets, focusing on quality and innovation.

• Unicharm Corp. - Produces pet food and related care products, catering to the Japanese and Asian markets with premium and functional formulations.

Market Segmentation:

By product, dry pet food dominates with approximately 50% share, driven by convenience, shelf-life, and affordability. Wet pet food accounts for around 35%, preferred for palatability and higher moisture content, while veterinary diets capture 15%, targeting pets with specific health conditions such as kidney disease, obesity, or digestive disorders.

By price, the premium segment holds roughly 45% share, fueled by rising consumer preference for natural, organic, and high-quality ingredients. Economic pet food accounts for 35%, catering to price-sensitive consumers, and the super premium segment represents 20%, focusing on functional, breed-specific, or life-stage tailored diets with high nutritional value.

By application, dogs dominate the market with 55% share, followed by cats at 35%, reflecting pet ownership patterns and spending behavior. Birds and other pets represent 10%, including rabbits, rodents, reptiles, and exotic animals.

By distribution channel, hypermarkets and supermarkets lead with 40% share, due to broad accessibility and promotional activities. Specialty pet shops account for 25%, offering personalized services and premium products. Online channels contribute 30%, driven by e-commerce growth, convenience, and direct-to-consumer subscription models. Other channels make up 5%, including veterinary clinics and convenience stores.

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Regional Insights:

North America leads with approximately 35% share, supported by high pet adoption rates, strong demand for premium and super-premium products, and a well-established retail and e-commerce network.

Europe holds around 30%, fueled by increasing awareness of pet nutrition, growing demand for natural and functional pet food, and high disposable income in countries such as Germany, the UK, and France.

Asia-Pacific accounts for roughly 25%, with rising urbanization, expanding middle-class populations, and growing pet adoption in China, Japan, and India driving demand for both economic and premium products.

Market Dynamics:

The global pet food market is being driven by a strong emphasis on pet health and wellness. Pet owners are increasingly prioritizing the well-being of their companion animals, seeking high-quality, nutritionally balanced food that promotes optimal health. Rising pet obesity rates, which mirror the human obesity epidemic, have further amplified this trend. According to the Association for Pet Obesity Prevention in 2020, approximately 61% of cats and 59% of dogs in the U.S. were overweight or obese, driving demand for weight management diets and nutritionally complete pet food products.

Another key driver is the growing awareness of the nutritional requirements of pets. Pet owners are now more knowledgeable about the importance of balanced diets, including appropriate levels of proteins, carbohydrates, fats, vitamins, and minerals. This awareness is reinforced by the increasing availability of educational resources through online platforms, pet care websites, social media, and forums, which provide guidance on pet nutrition and wellness. As a result, there is rising demand for functional, breed-specific, and life-stage tailored pet food formulations.

However, the market is restrained by stringent regulatory compliance and safety standards. Pet food is heavily regulated across different regions to ensure safety, quality, and accurate labeling. For instance, in the U.S., the FDA regulates pet food under the Federal Food, Drug, and Cosmetic Act, mandating strict guidelines on ingredient sourcing, manufacturing practices, and labeling. While these regulations are critical for consumer protection, they present challenges for smaller manufacturers, who may struggle to meet compliance requirements or invest in infrastructure and testing processes, potentially slowing market growth.

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