Personalized Nutrition Market to Reach US$ 48.9 Billion by 2031, Growing at 13.8% CAGR, Driven by Active Measurement Technologies and Rising Demand for Tailored Health Solutions

According to DataM Intelligence, the global Personalized Nutrition market reached US$ 17.4 billion in 2022 and is expected to reach US$ 48.9 billion by 2031, growing at a CAGR of 13.8% during the forecast period 2024-2031. This growth is propelled by increasing consumer focus on personalized health and wellness, rapid advancements in active measurement technologies for real-time data-driven nutrition plans, surging adoption of genetic testing and microbiome analysis, strong demand for tailored supplements in preventive healthcare, expanding use in nutraceuticals and functional foods, and growing investments in AI-powered platforms for customized dietary recommendations.

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United States Key Industry Developments
☑️ January 2026: Viome Inc. expanded its microbiome-based personalized nutrition platform with new AI-driven recommendations, securing partnerships with major wellness brands and increasing subscriber growth.
☑️ January 2026: 23andMe Inc. reported accelerated uptake of its genetic-based nutrition insights, with updated reports incorporating active measurement data for real-time dietary adjustments.
☑️ December 2025: Nestlé Health Science launched new personalized supplement lines through its Health Science division, focusing on active measurement integration for chronic condition management.
☑️ December 2025: Nutrigenomix Inc. advanced its genetic testing services for nutrition, gaining traction among healthcare providers and direct-to-consumer channels.

Japan Key Industry Developments
☑️ January 2026: Japanese consumers increased demand for personalized nutrition plans based on genetic and active measurement data, supported by updated health ministry guidelines for preventive wellness.
☑️ January 2026: Global and local players showcased AI-powered nutrition apps and supplement customization at major health and wellness expos in Tokyo, emphasizing microbiome and real-time tracking.
☑️ December 2025: Growing adoption of tailored nutraceuticals and functional foods in aging populations, driven by rising focus on personalized preventive healthcare.

Key Mergers and Acquisitions
✦ Nestlé Health Science acquired a personalized nutrition startup specializing in active measurement and microbiome analysis to strengthen its tailored supplement portfolio (early 2026 integration).
✦ 23andMe Inc. completed a strategic partnership and acquisition in the nutrigenomics space to enhance its genetic-based nutrition recommendations and real-time adaptation features.
✦ Viome Inc. secured a licensing agreement with an AI health tech innovator to advance its platform with next-generation active measurement and personalized dietary insights.

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Market Segmentation Analysis
By Type: Active Measurement segment leads with 54.1% market share; other segments include genetic-based and microbiome-based approaches.
By Dosage Form: Capsules, tablets, powders, and liquids dominate; with personalized formulations growing rapidly.
By Distribution Channel: Online Pharmacies and Direct-to-Consumer channels expand quickly; followed by Retail Pharmacies and Hospital Pharmacies.
By Application: Preventive healthcare and chronic disease management hold significant shares; followed by sports nutrition and weight management.
By End-User: Individual consumers lead; followed by healthcare providers and wellness centers.

Regional Insights
North America commands the largest market share in the global Personalized Nutrition market, supported by high consumer awareness of preventive health, advanced genetic and microbiome testing adoption, strong presence of leading companies like 23andMe and Viome, favorable regulatory environment for nutraceuticals, and widespread use of active measurement technologies for real-time personalization. Asia-Pacific remains the fastest-growing region, fueled by rapidly rising health-conscious middle-class population, increasing disposable income, expanding e-commerce for personalized supplements, growing investments in genetic testing, government initiatives for wellness, and aggressive market entry by global players.

Growth Drivers
✦ Increasing consumer demand for personalized, data-driven nutrition plans
✦ Dominance of active measurement segment (54.1% share) for real-time adjustments
✦ Rapid advancements in genetic, microbiome, and AI-based personalization technologies
✦ Rising prevalence of lifestyle diseases driving preventive and tailored nutrition
✦ Expansion of online distribution and direct-to-consumer personalized offerings

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Key Players
The market includes leading companies such as NutraGene, Nestlé Health Science, Nutrigenomix Inc., Nutrafol Inc., DNAfit Ltd., Symrise, GenoPalate Inc., 23andMe Inc., Viome Inc., BASF SE, and others.

Key Highlights (Top 5 Key Players)
✦ 23andMe Inc. - Leading with genetic-based personalized nutrition insights and reports.
✦ Viome Inc. - Dominating in microbiome-driven active measurement and real-time recommendations.
✦ Nestlé Health Science - Strong in tailored supplements and functional nutrition solutions.
✦ Nutrigenomix Inc. - Advancing genetic testing for personalized dietary plans.
✦ DNAfit Ltd. - Providing comprehensive DNA-based nutrition and fitness personalization.

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