Nutritional Food Market to Reach US$ 9.7 Billion by 2030 | CAGR 8.5% | North America Leads with 35% Share | Key Players: Medifast, Bayer, Abbott, DuPont, Amway, The Nature's Bounty Co., GSK, Nestlé

Nutritional Food Market Overview

The global nutritional food market reached USD 5.1 billion in 2022 and is projected to grow significantly, reaching USD 9.7 billion by 2030, with a CAGR of 8.5% during 2024-2031. Nutritional foods are characterized by being low in sodium, added sugars, and saturated fats, while being rich in vitamins, minerals, and other essential nutrients necessary for maintaining health. Nutrition plays a crucial role in the physiological and biochemical processes through which the body uses food to sustain life, and nutrient-rich diets typically emphasize low salt, reduced unhealthy fats, controlled carbohydrates, and high levels of essential micronutrients.

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Increasing consumer awareness of health and wellness has significantly fueled market growth, particularly after the global pandemic, which highlighted the importance of diet in maintaining immunity and overall health. Rising demand for functional foods, phytochemicals, nutraceuticals, and immunity-boosting products is further driving the expansion of the nutritional food market. Consumers are now more conscious of the link between food and long-term health outcomes, resulting in a strong adoption of nutrient-rich and fortified food products across both developed and emerging markets.

Recent Developments

✅ January 2026: In North America, leading food companies expanded their portfolio of fortified and immunity-boosting nutritional foods, launching plant-based protein bars and fortified beverages to cater to health-conscious consumers.

✅ December 2025: In Europe, manufacturers introduced sugar-free and low-sodium ready-to-eat meals, targeting the growing demand for heart-healthy and diabetes-friendly nutritional options.

✅ November 2025: In Asia-Pacific, local companies launched functional snacks enriched with vitamins, minerals, and probiotics, addressing the rising awareness of gut health and immunity among urban consumers.

✅ October 2025: In Latin America, fortified breakfast cereals and meal replacement products were introduced to meet the increasing demand for convenient and nutrient-dense food solutions.

✅ September 2025: In the Middle East, manufacturers expanded production of fortified dairy products and protein-rich supplements to support wellness programs in schools and workplaces.

✅ August 2025: In Africa, community health initiatives promoted the consumption of fortified foods and nutritional supplements in rural areas to combat malnutrition and micronutrient deficiencies.

Mergers & Acquisitions

✅ January 2026: In North America, a leading global food manufacturer acquired a plant-based nutritional food startup to strengthen its portfolio of immunity-boosting and functional food products.

✅ November 2025: In Asia-Pacific, a multinational food group acquired a local functional foods manufacturer to enhance its distribution network and meet growing urban demand for nutrient-rich snacks and meal replacements.

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Key Players:

Medifast Inc. - Holds a 14.5% share, driven by its ready-to-eat meal replacement products and high-protein nutritional foods targeting weight management and wellness programs.

Abbott - Holds a 12.8% share, fueled by its diverse portfolio of infant, adult, and clinical nutrition products, including protein shakes, medical nutrition, and fortified foods.

DuPont - Holds an 11.6% share, driven by functional ingredients for fortified foods, plant-based protein products, and probiotics integrated into nutritional foods.

The Nature's Bounty Co. - Holds a 9.8% share, with a strong portfolio of vitamins, minerals, and nutritional supplements targeting health-conscious consumers.

GSK plc. - Holds an 8.9% share, leveraging its wellness-focused brands and functional beverages for immunity and health optimization.

Nestlé S.A. - Holds an 8.1% share, driven by fortified dairy, cereals, and ready-to-drink nutritional beverages across global markets.

RiceBran Technologies - Holds a 6.7% share, supported by its specialty rice-bran derived functional ingredients and nutraceuticals for enriched food products.

Mead Johnson & Company, LLC - Holds a 4.9% share, focused on pediatric and maternal nutrition products, including fortified formulas and supplements.

Market Segmentation:

➥By Product, bakery and cereals dominate with a 28% share, driven by fortified breakfast cereals, protein-enriched snacks, and functional bakery items. Dairy products hold a 22% share, including fortified milk, yogurt, and dairy-based nutritional beverages. Fish and eggs account for 12%, providing essential proteins and omega-3 fatty acids. Fats and oils make up 10%, particularly those enriched with healthy oils and functional lipids. Soy products contribute 8%, due to increasing plant-based diet adoption. Others, including ready-to-eat meals and nutritional bars, represent 20% of the market.

➥By Ingredients, proteins lead with a 25% share, as high-protein foods and supplements gain popularity among health-conscious and fitness-focused consumers. Vitamins and minerals hold 20%, supporting immunity, bone health, and overall wellness. Fibers and whole grains account for 15%, promoting digestive health. Omega-3 fatty acids contribute 12%, particularly from fortified dairy and fish-based products. Prebiotics and probiotics make up 10%, reflecting growing interest in gut health. Antioxidants represent 8%, while carotenoids and others account for 10%.

➥By Application, weight management dominates with a 22% share, fueled by protein-enriched snacks, meal replacements, and functional foods. Sports nutrition represents 18%, including energy bars and protein shakes. Clinical nutrition accounts for 15%, supporting patients with specific medical or dietary needs. Digestive health contributes 12%, while others, including cognitive and eye health products, make up 13%.

➥By Distribution Channel, supermarkets and hypermarkets lead with a 40% share, offering wide availability of fortified and nutritional foods. Online stores account for 30%, reflecting the rise of e-commerce and direct-to-consumer sales. Convenience stores hold 20%, catering to on-the-go consumers, while others, such as specialty health stores, contribute 10%.

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Regional Insights:

North America dominates the global nutritional food market, accounting for approximately 35% of the total market share. The region's growth is driven by increasing health consciousness among consumers, a high prevalence of lifestyle-related health issues, and strong adoption of fortified foods and functional beverages. The United States leads the market, supported by a robust food processing industry, well-established retail channels, and rising demand for weight management, sports nutrition, and clinical nutrition products.

Europe holds around 25% of the global market share, supported by a mature nutritional food sector and strong consumer awareness regarding health and wellness. Countries such as Germany, the U.K., France, and Italy are at the forefront of adopting fortified foods, nutraceuticals, and functional ingredients. Additionally, strict regulatory standards for quality, labeling, and safety encourage consumer trust and support market expansion in the region.

Asia-Pacific accounts for roughly 30% of the market and is expected to experience the fastest growth during the forecast period. The expansion is driven by rising disposable incomes, urbanization, and increasing health awareness among consumers. Countries like China, India, Japan, and South Korea are witnessing growing demand for fortified dairy products, cereals, and plant-based nutrition alternatives. The region also benefits from a large population base and expanding retail and e-commerce channels.

Market Dynamics:

Growing Demand for Sports Nutrition Driving Market Growth
The increasing focus on health, fitness, and wellness is driving demand for sports nutrition products, which in turn fuels the growth of the global nutritional food market. Professional athletes, fitness enthusiasts, and wellness influencers are leveraging social media and sponsorships to promote healthy lifestyles, encouraging consumers to adopt nutrient-rich diets. With rising incidences of lifestyle-related illnesses such as diabetes, obesity, and cardiovascular disorders, consumers are increasingly turning to functional foods, protein-enriched snacks, and fortified beverages to support their fitness goals. This trend is expected to significantly boost market growth during the forecast period of 2024-2031.

Rising Malnutrition Creating Market Opportunities
Malnutrition remains a pressing global concern, with approximately 828 million people affected in 2021, up from 150 million in 2019, representing 9.8% of the global population. This growing prevalence of undernutrition has heightened the demand for nutrient-dense foods that provide essential vitamins, minerals, and other health-promoting ingredients. As governments, NGOs, and private organizations focus on combating malnutrition, the adoption of fortified and functional foods is increasing, creating substantial growth opportunities for the nutritional food market.

Stringent Regulatory Approvals Limiting Market Expansion
Despite strong demand, the market faces challenges from rigid regulatory frameworks governing ingredient safety, efficacy, labeling, and advertising. Nutritional food products must comply with extensive approval processes from multiple national and regional authorities, including large-scale trials and rigorous safety assessments. Regulations such as the Nutrition Labeling and Education Act (NLEA) in the U.S., which governs nutrient content claims and health messaging, add further complexity. These stringent requirements can slow product launches, restrict marketing efforts, and limit market expansion, particularly for new entrants and smaller players in the industry.

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