US and Canada Food Supplement Market to Grow at 7.40% CAGR, Led by Pharmavite LLC, Amway & Herbalife | DataM Intelligence

Leander, Texas and TOKYO, Japan - Jan.08.2026 "The US and Canada Food Supplement Market reached US$ 41,294.93 million in 2023 and is expected to reach US$ 54,511.64 million by 2027, growing with a CAGR of 7.40% during the forecast period 2024-2027."

The US and Canada Food Supplement Market is driven by rising health consciousness, preventive healthcare trends, aging populations, increasing prevalence of chronic diseases, and growing demand for plant-based and personalized nutrition. The shift toward veganism, clean-label products, and e-commerce accessibility is accelerating incorporation of vitamins, minerals, probiotics, botanicals, and specialty supplements into daily wellness routines across dietary supplements, functional foods, and targeted health applications.

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☛ United States - Recent Industry Developments
✅ December 2025
GNC expanded its food supplement portfolio with clean label vitamins and mineral blends focused on immunity, energy, and active lifestyles. The launch supports rising consumer demand for transparency and science-backed nutrition.

✅ November 2025
Nature Made (Pharmavite) introduced new condition specific supplements targeting heart health and metabolic wellness. The development strengthens preventive healthcare offerings across U.S. retail and pharmacy channels.

✅ October 2025
Nestlé Health Science USA launched advanced nutritional supplements formulated for gut health and healthy aging. The expansion enhances the company's position in personalized and functional nutrition.

☛ Canada - Recent Industry Developments
✅ December 2025
Jamieson Wellness launched plant-based and sugar free supplement Jelly chews tailored to Canadian consumer preferences. The introduction supports growing demand for vegan and clean-label supplement formats.

✅ November 2025
Herbaland Naturals expanded its functional gummy supplement range focused on immunity and digestive health. The development reflects strong growth in convenient and taste friendly nutrition solutions.

✅ October 2025
Organika Health Products introduced premium herbal and collagen based supplements designed for joint and skin health. The launch strengthens Canada's position in natural and wellness focused supplementation.

☛ Core Catalysts Behind Market Growth:
Growing popularity of plant-based supplements driven by health consciousness, ethical considerations, environmental concerns, and preference for natural, clean-label products.

Rising aging population increasing demand for preventive healthcare supplements addressing chronic diseases, age related issues like osteoporosis, cardiovascular health, and cognitive decline.

Increasing focus on gut health, immunity, mental wellness, and personalized nutrition amid lifestyle changes and post pandemic health priorities.

Expansion of e-commerce and regulatory support enhancing accessibility, trust, and innovation in supplement formulations.

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☛ Market Segmentation :
By Ingredient :
Vitamins dominate the market with 32% share, driven by widespread use for immunity, energy, and general wellness across all age groups. Botanicals account for 18% share, supported by rising preference for natural and plant-based supplements such as turmeric, ginseng, and herbal extracts. Minerals hold 16% share, fueled by demand for calcium, magnesium, iron, and zinc supplements for bone and metabolic health. Protein and amino acids represent 14% share, driven by sports nutrition, muscle recovery, and active lifestyle trends. Omega fatty acids capture 12% share, supported by strong demand for heart, brain, and joint health supplements. Probiotics account for 6% share, benefiting from growing awareness of gut health and immune support. Other ingredients hold 2% share, including enzymes, fibers, and specialty nutraceutical compounds.

By Dosage :
Capsules lead with 34% share, preferred for ease of consumption, precise dosing, and better ingredient stability. Tablets follow with 28% share, driven by cost-effectiveness and widespread availability across retail channels. Liquid supplements hold 17% share, supported by faster absorption and higher adoption among children and seniors. Powders account for 15% share, favored in protein, electrolyte, and functional nutrition products for customizable dosing. Other dosage forms capture 6% share, including Jelly chews, chewables, soft gels, and sprays catering to taste and convenience-focused consumers.

By Application :
Gastrointestinal health dominates with 29% share, driven by increasing cases of digestive disorders, gut microbiome awareness, and probiotic supplementation. Bone and joint health holds 18% share, supported by aging populations and demand for calcium, vitamin D, and collagen supplements. Anti and healthy ageing accounts for 16% share, fueled by demand for antioxidants, cognitive health, and longevity-focused products. Allergies and asthma represent 11% share, driven by rising respiratory conditions and immune support supplements. Vaginal health captures 9% share, supported by growing awareness of women's intimate health probiotics. Urinary tract health holds 8% share, driven by demand for cranberry based and antimicrobial supplements. Oral health and other applications collectively account for 9% share, including dental, skin, and general wellness supplements.

By Age :
Adults represent the largest segment with 46% share, driven by preventive healthcare adoption, stress management, and lifestyle related supplementation. Seniors account for 28% share, supported by demand for bone health, cardiovascular, immunity, and cognitive supplements. Children hold 18% share, driven by pediatric nutrition, immunity boosters, and flavored supplement formats. Infants account for 8% share, primarily focused on vitamin D, iron, and gut health formulations recommended for early development.

By Distribution Channel :
Pharmacies and drug stores dominate with 31% share, driven by consumer trust, professional recommendations, and wide product availability. Supermarkets and hypermarkets account for 27% share, supported by convenience and bulk purchasing behavior. Online retailers hold 26% share, rapidly expanding due to e-commerce growth, subscription models, and direct to consumer supplement brands. Convenience stores represent 9% share, driven by impulse purchases of energy and immunity supplements. Other distribution channels capture 7% share, including specialty nutrition stores, wellness clinics, and health food outlets.

☛ Competitive Landscape:
The market features intense competition among established multinational brands and specialized players focused on innovation, clean-label, and targeted health solutions.

Pharmavite LLC - Commands an estimated 12% share, leading with Nature Made brand in vitamins and minerals.

Amway (Nutrilite) - Holds about 10% market share, strong in direct-selling and plant-based supplements.

Herbalife - Captures around 9% share, prominent in weight management and nutrition companions.

Jamieson Wellness Inc. - Maintains approximately 8% share, key player in Canadian market with natural health products.

NOW Health Group, Inc. - Secures roughly 7% share through affordable, high quality offerings.

Other Key Players: Procter & Gamble, C&D Consumer Brands, Inc., PanTheryx, Inc., LoveBug Probiotics, Vital Nutrients, The Clorox Company, organika Health Products.

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☛ Regional Analysis:
United States:
The US leads the market with over 90% share, driven by high consumer spending, mature wellness culture, e-commerce penetration, and presence of major brands addressing preventive care and chronic conditions.

Canada:
Canada holds a growing share, supported by strict Natural Health Products Regulations building trust, rising vegan trends, and focus on natural/organic supplements in retail channels.

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