Disrupting the Market: Novel Budget-Friendly Color Measurement Technologies

3NH Drives Innovation in Color Measurement for Coating and Ink Industries - 25 Years of Experience

Guangdong, China - Color is not simply an attribute in the coatings and inks industry - it is a defining characteristic of its quality. It determines the uniformity of a product, the trust of a customer, and the competitiveness of a company. In the past 27 years, Threenh Technology Co. (3nh) has achieved great progress in solving a pressing industry problem - how to provide a manufacturer with effective and economically viable solutions for color measurement that are accurate, stable, and standardized.

On November 13, 2025, representatives of the Guangdong Coatings and Inks Industry Association visited Guangdong Threenh Technology Co. Ltd (https://www.colorimeter.com/). The delegation consisted of Wang Bing, Deputy Secretary-General of the Association, and Jiang Jiaju, Minister of the Industrial Development Department. Liu Pinghua, Deputy General Manager of 3nh, hosted them.

This visit was a great opportunity for discussing the state of the industry, innovations, and the potential for collaboration throughout the value chain of the coatings and inks industry.The talks showed an understanding. As market competition and quality increase, color measurement is no longer a subordinate process. It is a key part of contemporary manufacturing. Legally defensible color data is needed from selection of raw materials to final inspection. Companies have to control costs, shorten production cycles, and improve efficiency. These factors have all shaped 3nh's strategies.

Established in 1998, 3nh has worked solely in the researching, developing, manufacturing, and selling of color management and optical measurement devices. Over these 27 years of steady development, the company has evolved from a specialized technical team to a nationally recognized high-tech enterprise. The company has also won the award of "Guangdong Provincial Specialized, Refined, and Innovative Enterprise," an award given to companies with substantial industry and technical depth and the capability to sustain innovation over time.

While other companies focus on expansion without focus, 3nh has built its reputation on one guiding principle: practical precision. They do not build products to solve imaginary problems. Instead, industrial problems are the focus. This principle has guided the creation of a full product range: colorimeters, spectrophotometers, gloss detectors, haze meters, thickness gauges, standard light sources, color matching light boxes, and imaging equipment.

For manufacturers of coatings and inks, this full range of products is more than just convenience. It also provides one-stop solutions for color measurement, color matching, gloss, and thickness. This reduces the complexity of the entire system, and improves the reliability of the data throughout the different steps of production and processes. It also reduces the investment needed from the factories that require dependable systems instead of fragmented tools.

During the visit, Liu Pinghua presented 3nh's technology roadmap and service network. The company has two main research and development centers in Guangzhou. Independent R&D continues to be the foundation of its innovative approach. 3nh is able to maintain and develop key technologies which in turn provide products that are able to maintain consistent performance and a long product life cycle. This also provides the company with the ability to respond quickly to the changing needs of the market.

3nh's localized services show how valuable geographical balance is. The 3nh training and support offices and calibration services spread across all of China's 27 production bases allow for onsite training and services. Industrial users need quick service response and so does measurement accuracy. 3nh's services center primarily focuses on service response times.

3nh colorimeters are used in the coatings, inks, plastics, and textiles industries. They are used on production floors and in quality control testing labs. The colorimeters are high quality in repeatability and consistent instrument to instrument measurement. They have the same measurement quality and repeatability as measurements taken at different locations and at different times. The colorimeters are customizable to different color spaces and international standards.

3nh's strong credibility also comes from gloss measurement. The gloss meters are compliant with all of the standards including ISO, ASTM, and GB. Reliable coatings, plastics, and automotive ceramic measurements have the gloss meters. The gloss meters provide quality control for standardized gloss management through repeatable measurements and data that is valuable for product development.

In the industry, 3nh is recognized for providing affordable solutions without compromise. Streamlining design, manufacturing, and supply chain processes, the company produces instruments that achieve industry-standard metrics, while also being budget friendly. Advanced color measurement technology has now become available to small and medium- sized manufacturers who historically relied on visual assessment or inconsistent measuring tools. 3nh has improved industry measurement technology.

3nh has received much praise from the Guangdong Coatings and Inks Industry Association. The industry acknowledges 3nh for the promotion of standardization, digitalization, and intelligent manufacturing. The Association recognized the need for and advocates for a bridging mechanism to connect the disparate upstream and downstream businesses of the industry for collaborative and integrated development of the entire value chain of the industry.

The visit emphasized the importance of industry organizations collaborating with technology providers. Coupled with this is the need for intelligent measurement solutions with tangible development. Aligned with the development of technology, and more stringent environmental regulations, as well as rising customer demands, the need for accurate and traceable color measurements will increase.

Looking ahead, 3nh stays true to its long-term mission: to ensure that every color will withstand the test of standards. This mission highlights that there is no compromise in quality; it is measurable, repeatable, and transparent. It also shows the faith in Chinese manufacturing's ability to compete on the global stage through precision and reliability.

3nh products are gaining recognition in global markets for their performance and value. The company sells its products to sectors such as coatings, inks, plastics, textiles, food and cosmetics. Its brands, including 3nh, TILO, and Sine Image are associated with sensible engineering and reliability rather than unnecessary complexity.

As the coatings and inks industry evolves, the need for color measurement will be paramount. Owing to its innovation, engineering discipline and understanding of industrial needs, 3nh continues to respond to change. The company is helping manufacturers shift their approach to color to a more data driven perspective with a focus on advanced color measurement.
learn more https://www.threenh.com/Industry_News/3NH-Color-Measurement-Technology-Continues-to-Innovate.html

Guangdong Threenh Technology Co.,Ltd.
Justin Hotban
+86 186 6491 6620
service@3nh.com

Guangdong Threenh Technology Co., Ltd (3nh) is a Chinese high-tech business focused on color management and optical measurement equipment. Founded in 1998 and based on independent engagement in research and development, the company offers integrated solutions for the measurement of color, gloss, haze, and thickness. 3nh is a reliable partner for achieving precise, standard, and efficient quality control, thanks to its comprehensive nation-wide service system and a broad international service network.

This release was published on openPR.