Saudi Arabia Nutritional Supplement Market is set to reach US$ 4,960.5 million by 2030, CAGR 7.4%,Market Size, Share, Industry, Forecast | Key Players:- BIOVEA, Botanic Supplements, Nestlé SA

The Nutritional supplements market in Saudi Arabia is expected to reach a projected revenue of US$ 4,960.5 million by 2030. A compound annual growth rate of 7.4% is expected of Saudi Arabia nutritional supplements market from 2025 to 2030.

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Key Industry Developments

05 Jan 2026 - The Saudi Arabia complete nutrition products market is around USD 3 billion and is seeing strong traction in personalized nutrition and liquid dieatary supplements, signaling continued investment and innovation appetite in nutrition categories, including supplements.

31 Dec 2025 - Saudi Arabia nutritional supplements report (base year 2025) underscored sustained market expansion supported by increased investments in healthcare infrastructure and partnerships with global wellness brands, which indirectly reflects ongoing deal‐making and brand tie‐ups in the supplement ecosystem.

Investment and deal environment
Oct 2025 - GHE strategic partnerships: At Global Health Exhibition (GHE) 2025 in Riyadh, the Ministry of Health announced over USD 33 billion in strategic health partnerships, with a portion of this pipeline aimed at preventive health, digital health, and wellness solutions, an umbrella that supports future private investments and collaborations in supplements and nutrition products.

Q4 2025 - OTC vitamins & minerals push: A late‐December 2025 industry brief on Saudi OTC vitamins and minerals projected 8-10% CAGR over the next five years, indicating that companies and investors are positioning for growth through expanded OTC supplement portfolios, pharmacy partnerships, and omnichannel distribution, although specific M&A deal values were not disclosed

Nutritional supplements are meant to complement a healthy diet, not replace it. If we're in good health and can eat a wide variety of foods, likely don't need supplements. But sometimes, fortified foods and dietry supplements may help provide one or more nutrients. For example, women who are pregnant or hoping to conceive are advised to take prenatal vitamins that contain folic acid. A healthy diet is especially key in case of a medical condition.

Key Players:-
BIOVEA, Botanic Supplements, Nestlé SA, Nature's Bounty, Natures Finest Est, Ez Alsahra Holding, Abbott Laboratories and Almarai among others.

key Player Highlights:-
◾ Nestlé SA:- Nestlé SA dominates with 25% market share via Boost and Resource products, leveraging strong distribution and health-focused innovations amid rising wellness demand.

◾ Abbott Laboratories:- Abbott holds 18% share through Ensure and Pediasure, excelling in clinical nutrition for aging and pediatric segments with robust pharma ties.

◾ Nature's Bounty:- Nature's Bounty captures 12% via vitamins and herbals, popular for affordable, wide-range offerings through e-commerce and retail expansion.

◾ BIOVEA:- BIOVEA secures 8% share with online-direct vitamins and sports nutrition, gaining traction via personalized e-sales in urban Saudi markets

◾ Botanic Supplements:- Botanic Supplements claims 6% in herbal niches, focusing on natural extracts with local sourcing and SFDA-compliant growth in wellness trends.

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Saudi Arabia Nutritional Supplement Market Dynamics Drivers
Increasing health consciousness

The increasing health consciousness in Saudi Arabia is expected to drive the market over the forecast period. Since the establishment of the modern Kingdom of Saudi Arabia, public health and disease control have been among the government's top priorities. The health law in Saudi Arabia aims to provide comprehensive health care for all people in a fair and accessible manner.

Saudi Arabia, represented by the Ministry of Health (MoH), provides an integrated network of healthcare services covering all regions. Healthcare in the government medical facilities is provided for citizens for free and based on a new health strategy that meets the needs of the health sector. This advanced health consciousness in the region increases the demand for nutritional supplements due to their improved health benefits.

Apart from having a physiological effect that is marketed as a 'dose' like tablets, capsules and liquids, nutritional supplements contain substances like amino acids, herbs and enzymes that improve nutrient levels. The dietry supplement sector in Saudi Arabia is growing, possibly as a result of increasing population, income and the prevalence of non-communicable diseases. Food supplements or dietry supplements fall under the category of food in Saudi Arabia.

Further, the increasing prevalence of nutrition deficiency disorders such as protein-energy malnutrition, scurvy, rickets, beriberi, hypocalcemia, osteomalacia, vitamin K deficiency, pellagra, xerophthalmia and iron deficiency, increasing awareness on nutritional supplements, increasing demand for nutritional supplements for fitness and increasing aging population in the region are the factors expected to drive the market over the forecast period.

Restraints

Factors such as side effects associated with high doses of dietry supplements, supplements can also interact with other drugs in dangerous ways and the high cost of the nutritional supplements than natural source protein products are the factors expected to hamper the market.

Regional Insights:-

-North America commands the largest share of the global Nutritional Supplements Market, estimated at over 35%, propelled by advanced R&D, high disposable incomes, and strong consumer focus on wellness in the US and Canada.

-Europe secures the second-largest position with around 27% share, supported by stringent EU regulations, widespread adoption in Germany, UK, and France, and emphasis on functional foods amid aging demographics.

-Asia Pacific, including emerging players like China and India, captures about 22% and exhibits the fastest growth trajectory fueled by urbanization, rising middle-class health spending, and government-backed supplement programs.

-Middle East & Africa, led by Saudi Arabia at roughly 0.7%, shows robust expansion potential through retail modernization and preventive healthcare trends, though it trails major regions.

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Market Segmentation-

By Product Type
Dietry supplements hold the largest share at 45.2% in 2024, fueled by demand for vitamins and immunity boosters amid lifestyle diseases.
Sports supplements follow at 28.7%, boosted by fitness trends and gym culture.
Beauty supplements account for 18.4%, while others (e.g., meal replacements) make up 7.7%.

By Form
Tablets dominate with 31.4% share in 2024, preferred for convenience and precise dosing.
Powders capture 24.8%, popular in sports nutrition for customizable mixing.
Capsules hold 22.1%, liquids 13.6%, and others (e.g., gumies) 8.1%.

By Age Group
Adults lead with 62.2% market share in 2024, driven by chronic condition management and work stress.
Geriatric segments follow at 25.3%, supported by aging population needs for bone and immunity support.
Kids represent 12.5%.

By Distribution Channel
Pharmacies and drug stores command 35.6% in 2025, trusted for authenticity.
Supermarkets/hypermarkets take 28.4%, online stores 22.1% (fastest-growing), specialty stores 9.2%, and others 4.7%.

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