U.S. Infant and Kids Probiotics Market Demand Outlook, Top Key Players Analysis, Current Trends, Development Status, CAGR of 9.1% Forecast 2032

The U.S. infant and kids probiotics industry size was valued at $159.24 million in 2022 and is projected to reach $370.89 million by 2032, registering a CAGR of 9.1% from 2023 to 2032.

A key driver of the U.S. infant and kids probiotics market is the growing adoption of probiotic-fortified baby food. As parents place greater emphasis on early childhood nutrition and gut health, they are increasingly turning to products that support digestive function and immune health from an early age. These fortified foods provide a convenient way to introduce beneficial bacteria into children's diets.

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Probiotics are dietary supplements containing live microorganisms that support the body's natural microflora, promoting overall health and wellness. These beneficial microbes help in preventing conditions such as diarrhea, eczema, and colic. In the U.S., consumer attitudes toward children's health are increasingly open to alternative therapies, including probiotics. Although the country hosts numerous small probiotic distributors, it has a limited number of fermentation facilities. Commonly available probiotic strains in the U.S. include Lactobacillus, Bifidobacterium, Streptococcus, and Saccharomyces boulardii.

Manufacturers are responding by incorporating probiotics into a variety of baby food products, such as infant cereals and formulas. For example, Gerber Products Company offers a range of probiotic-enriched options, including oatmeal banana probiotic cereal and power blend variants with lentils, carrots, peas, and apples. This innovation reflects the rising demand for diverse probiotic offerings tailored to infants and children. However, the market faces challenges due to limited clinical evidence supporting the safety and efficacy of probiotics in pediatric populations. The lack of pediatric-specific clinical trials leads to hesitation among parents and healthcare providers, who rely on scientific validation to make informed decisions. This uncertainty reduces the willingness to integrate probiotics into children's daily health routines.

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The major players operating in the U.S. infant and kids probiotics are Gerber Products Company, BioGaia, i-Health, Inc, Church and Dwight Co., Inc., LoveBug Nutrition, NOW Foods, Mama's Select, Metagenics, Zarbees, Inc., and Hyperbiotics.

Developments in the Industry

In March 2023, BioGaia, a Swedish probiotics company, introduced Aldermis in the U.S. Aldermis is a multipurpose, cosmetic probiotic that soothes the dry or sensitive skin of infants and children. The water-free formulation of the ointment containing bacteria strain L. reuteri DSM 17938 nourishes the skin and can be used all over the body. L. reuteri DSM 17938 is one of the scientifically well-documented probiotic strains in the world, known for its efficacy and safety.

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