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Plastic Surgery Market to Reach US$ 158.7 Billion by 2031 at 11.1% CAGR; Emerging Players MediThinQ, Avance Innovation, and ReConstruct Bio Drive Innovation

01-06-2026 10:40 AM CET | Health & Medicine

Press release from: DataM intelligence 4 Market Research LLP

Plastic surgery

Plastic surgery

The global Plastic Surgery Market reached US$ 69.7 billion in 2023 and is expected to reach US$ 158.7 billion by 2031, growing at a CAGR of 11.1% during the forecast period 2024-2031. Market growth is driven by rising demand for aesthetic and reconstructive procedures, increasing acceptance of cosmetic treatments, and continuous advancements in surgical techniques and medical technologies.

Plastic surgery includes both cosmetic and reconstructive procedures aimed at enhancing appearance and restoring function following trauma, congenital anomalies, or medical conditions. Growing awareness of minimally invasive and non-invasive procedures, expanding medical tourism, and increasing disposable income are significantly contributing to market expansion. Additionally, technological innovations such as advanced imaging, laser-assisted procedures, and improved implant materials are enhancing surgical outcomes and patient safety, further strengthening the long-term growth outlook of the global plastic surgery market.

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The Plastic Surgery Market refers to the global industry encompassing surgical and non-surgical procedures aimed at reconstructing, restoring, or enhancing physical appearance and function.

Key Developments
✅ January 2026: In North America, demand for minimally invasive cosmetic procedures such as injectables, laser skin resurfacing, and nonsurgical body contouring continued to rise, driven by social media influence and youth demographics.

✅ December 2025: In Europe, clinics expanded services in facial rejuvenation and scar revision surgeries, with increased adoption of advanced imaging and 3D simulation tools for pre-operative planning.

✅ November 2025: In Asia-Pacific, cosmetic surgery centers integrated AI-enhanced patient assessment software to personalize surgical planning and improve outcome predictability.

✅ October 2025: In Latin America, liposuction and breast augmentation procedures remained highly requested, supported by growing medical tourism and cosmetic procedure affordability.

✅ September 2025: In the Middle East, demand for rhinoplasty and body contouring surgeries strengthened, driven by lifestyle trends and rising disposable incomes.

✅ August 2025: In Africa, awareness campaigns by plastic surgeons boosted elective reconstructive surgery uptake, particularly post-trauma and for congenital conditions.

Mergers & Acquisitions
✅ January 2026: In North America, a leading aesthetic device manufacturer acquired a boutique provider of advanced laser and energy-based platforms to expand its plastic surgery technology portfolio.

✅ December 2025: In Europe, a cosmetic surgery services group acquired a regional chain of aesthetic clinics to broaden its market presence and service offerings.

✅ November 2025: In Asia-Pacific, a medical device distributor completed acquisition of a regenerative medicine company to integrate biologic solutions into surgical reconstruction procedures.

Key Players
Allergan Aesthetics (AbbVie Inc.) | Alma Lasers | Cynosure LLC | Galderma | Bausch Health Companies Inc. | Merz Aesthetics | Candela Corporation | Evolus, Inc. | Lumenis Be Ltd. | GC Aesthetics

Key Highlights
Allergan Aesthetics (AbbVie Inc.) - Holds 24.9% share, driven by market leadership in botulinum toxin and dermal fillers, strong brand portfolio, and extensive global aesthetic practitioner network.

Galderma - Holds 18.6% share, supported by a broad injectable aesthetics portfolio, strong dermatology expertise, and increasing adoption of minimally invasive cosmetic procedures.

Merz Aesthetics - Holds 14.1% share, benefiting from innovative neuromodulators and fillers, strong clinical evidence, and expanding global presence.

Bausch Health Companies Inc. - Holds 10.3% share, leveraging aesthetic medical devices and ophthalmic aesthetics offerings with established distribution channels.

Alma Lasers - Holds 8.7% share, driven by advanced energy-based aesthetic devices and growing adoption in cosmetic clinics worldwide.

Cynosure LLC - Holds 7.5% share, supported by strong laser and light-based treatment platforms for body contouring and skin rejuvenation.

Candela Corporation - Holds 6.2% share, focused on laser, RF, and energy-based systems with strong penetration in dermatology and plastic surgery clinics.

Evolus, Inc. - Holds 5.1% share, driven by rapid adoption of its botulinum toxin products and competitive pricing strategies.

Lumenis Be Ltd. - Holds 3.1% share, leveraging aesthetic laser and IPL technologies with growing demand in non-invasive procedures.

GC Aesthetics - Holds 1.5% share, specializing in breast aesthetics and implant-based plastic surgery solutions with strong presence in select regional markets.

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Market Drivers
- Rising demand for cosmetic and aesthetic procedures driven by increasing focus on physical appearance and self-image.

- Growing adoption of minimally invasive and non-invasive cosmetic procedures with shorter recovery times.

- Increasing influence of social media, celebrity culture, and digital platforms promoting aesthetic awareness.

- Advancements in surgical techniques, medical devices, and injectable products improving safety and outcomes.

- Expansion of medical tourism and availability of skilled plastic surgeons in emerging economies.

Industry Developments
- Continuous introduction of advanced surgical instruments, implants, fillers, and energy-based aesthetic devices.

- Rising popularity of minimally invasive procedures such as botulinum toxin injections, dermal fillers, and body contouring.

- Strategic collaborations and clinic expansions by plastic surgery providers to broaden service offerings and geographic presence.

- Increased focus on personalized treatment plans and patient-specific aesthetic solutions.

- Adoption of digital tools, imaging software, and AI-based simulations for preoperative planning and patient consultation.

Regional Insights
North America - 37% share: "Driven by high disposable income, strong aesthetic awareness, advanced surgical infrastructure, and high demand for cosmetic procedures."

Europe - 28% share: "Supported by established cosmetic surgery practices, rising adoption of minimally invasive procedures, and strong regulatory standards."

Asia Pacific - 27% share: "Fueled by growing middle-class population, medical tourism, increasing acceptance of cosmetic procedures, and expanding aesthetic clinics."

Latin America - 6% share: "Driven by strong cultural acceptance of cosmetic surgery, skilled surgeons, and growing medical tourism hubs."

Middle East & Africa - 2% share: "Supported by rising aesthetic awareness, luxury healthcare investments, and increasing demand for cosmetic treatments."

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Key Segments

By Surgical Procedure Type
Reconstructive surgical procedures hold a significant share of the market, driven by demand for trauma repair, congenital defect correction, and post-cancer reconstruction. Cosmetic (aesthetic) surgical procedures represent a major segment, supported by rising aesthetic awareness and increasing disposable incomes. Cosmetic minimally-invasive procedures are witnessing rapid growth, driven by shorter recovery times, lower risk, and increasing preference for non-surgical and minimally invasive aesthetic treatments.

By Gender
Female patients dominate the market, driven by higher adoption of both reconstructive and cosmetic procedures. Male participation is growing steadily, supported by increasing acceptance of aesthetic treatments and rising demand for reconstructive procedures among men.

By Age Group
The 30-39 age group represents a key segment, driven by strong demand for aesthetic enhancement and corrective procedures. The 40-54 age group holds a substantial share, supported by anti-aging and restorative treatments. The 20-29 age group is growing steadily due to increasing early adoption of cosmetic procedures. The 55-69 age group contributes notably through reconstructive and age-related corrective procedures. The 13-19 age group accounts for a smaller share, primarily driven by reconstructive needs. The 70+ age group represents a niche segment, supported by medical necessity-based reconstructive interventions.

By End User
Hospitals dominate the end-user segment, driven by availability of advanced surgical infrastructure and skilled specialists. Surgical centers and clinics hold a significant share, supported by increasing outpatient procedures and specialized aesthetic services. Other end users, including ambulatory care centers, contribute moderately to overall market growth.

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