Water Purifier Market - Large-scale Urbanization and Offering Growth Opportunities

The rapid rise in global population has resulted in an alarming increase in water pollution, particularly in urban areas where population growth is higher, in addition to increasing number of industries dumping wastewater into rivers.

Moreover, the uneven availability of freshwater resources makes countries, particularly in the Middle East, rely on ocean water. This increases the demand for desalination processes, thereby driving the demand for water purifiers.

Other factors driving the global water purifiers market include increasing consumer awareness about drinking water quality, the rising demand for water recycling, and expanding residential and commercial construction projects. The opportunity in the global water purifier market is expected to be worth US$97.89 bn by 2024, expanding at a CAGR of 8.0% from 2016 to 2024.

RO Purifier Technology Most Widely Used in Households and Industries
In 2015, the RO purifier technology segment occupied the leading share in the global water purifier market by revenue. RO purifiers use a semi permeable membrane to remove larger contaminants from water to be used in households and for industrial activities.

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Seawater and brackish water desalination processes mostly use RO membranes. The RO purifier segment is also anticipated to expand quickly during the forecast period due to their better efficiency in water purification.

In the accessories segment of the global water purifier market, integrated water dispenser is anticipated to expand at a rapid pace during the forecast period.

Significant growth is also anticipated in the water pitcher filters and faucet mount segments during the same period. These point-of-use accessories are gaining market share owing to their compact size and less cycle time.

The household end-user segment is predominant in the water purifier market, accounting for a major share in the overall water purifier market. It is also anticipated to be register a high CAGR during course of the forecast period. Rising health concerns related to water contamination among consumers, especially in rural areas, have led to the large-scale adoption of water purifiers among households.

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