Pet Cooling Mats Market to be Worth USD 84.6 Mn by 2035 - By Pet Type / By Cooling Technology | U.S. • Canada • Germany • China • India

The global Pet Cooling Mats Market is witnessing robust growth as pet owners increasingly prioritize comfort, wellness, and heat protection for companion animals. Valued at US$ 30.4 Mn in 2024, the market is projected to reach US$ 84.6 Mn by 2035, expanding at a strong CAGR of 9.9% from 2025 to 2035. This growth trajectory reflects the convergence of rising pet ownership, humanization of pets, heightened awareness of heat-related pet health risks, and continuous innovation in cooling technologies.

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Market Overview

Pet cooling mats are designed to regulate body temperature and prevent overheating in pets, particularly during hot weather or in warm indoor environments. These mats utilize pressure-activated gels, water-filled cores, phase change materials (PCM), and breathable fabrics to dissipate heat without electricity or refrigeration.

The market serves a diverse range of animals, including dogs, cats, rabbits, and other small pets, with products varying by size, material, durability, cooling mechanism, portability, and ease of cleaning. Advanced offerings now include orthopedic support, foldable and travel-friendly designs, and compatibility with crates, carriers, and pet beds.

Pet cooling mats are widely used by household pet owners, veterinary clinics, pet hospitals, boarding and training centers, and animal shelters, making them a cross-channel product with applications in both residential and institutional settings.

Key Market Growth Drivers

Rising Pet Ownership and Humanization of Pets

The increasing number of pet-owning households globally is one of the strongest drivers of market growth. In mature markets such as the U.S., pets are increasingly considered integral family members. This shift toward pet humanization has led to higher spending on comfort-oriented and wellness-focused products, including cooling mats.

Urbanization, nuclear family structures, and emotional companionship needs are driving pet adoption in emerging economies such as India, Southeast Asia, and parts of Latin America, further expanding the addressable market.

Increasing Awareness of Heat-Related Pet Health Issues

Veterinary professionals, animal welfare organizations, and media campaigns have significantly increased awareness of heat stress, heat exhaustion, and heatstroke in pets. Dogs and cats are particularly vulnerable due to limited thermoregulation abilities, dense fur, and breed-specific anatomical characteristics.

Longer and more intense summers, rising global temperatures, and indoor heat retention have transformed cooling accessories from optional items into essential preventive solutions. Pet cooling mats are increasingly perceived as a safe, practical, and non-electric method to mitigate overheating risks.

Climate Change and Year-Round Heat Management

Changing climate patterns have resulted in prolonged warm seasons across regions. As heat management becomes a year-round concern rather than a seasonal one, demand for cooling mats continues to rise across both developed and developing markets.

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Analysis of Key Players - Key Player Strategies

Leading players in the pet cooling mats market are focusing on product innovation, material safety, sustainability, and brand differentiation. Companies are enhancing their offerings with temperature-sensitive materials, antimicrobial coatings, eco-friendly gels, and modular designs to improve durability and comfort.

Key companies profiled in the market include:
• All Things Pet
• AFP Co., Ltd
• Albert Kerbl GmbH
• Furhaven Pet Products
• K&H Pet Products
• CoolerDog
• The Green Pet Shop
• Arf Pets
• Claws N Paws
• Pecpets, among others

These players are leveraging e-commerce expansion, partnerships with veterinary clinics, private-label manufacturing, and global distribution networks to strengthen their market presence.

Market Challenges & Opportunities

Challenges

Despite strong growth prospects, the market faces challenges such as:
• Price sensitivity in emerging markets
• Product commoditization, particularly for basic gel mats
• Concerns over gel safety and durability in low-cost products

Counterfeit or sub-standard products may also impact brand trust and consumer confidence.

Opportunities

Opportunities lie in:
• Eco-friendly and food-grade materials
• Premium and orthopedic cooling mats
• Smart and hybrid cooling solutions
• Untapped markets in Asia Pacific, Latin America, and the Middle East

Rising online penetration and direct-to-consumer (DTC) models are expected to further unlock growth opportunities.

Key Player Strategies

Key strategies adopted by market participants include:
• Investment in R&D for advanced cooling technologies
• Introduction of foldable, travel-friendly, and multi-use designs
• Expansion into online marketplaces and brand websites
• Strategic collaborations with pet care professionals and retailers
• Focus on sustainable, non-toxic, and pet-safe materials

Recent Developments

• April 2025: Ocean Flow Inc. launched AVANTPET 2.0, an eco-friendly pet cooling mat featuring proprietary "AVANT COOLGEL," food-grade materials, antifungal and antibacterial technology, and a foldable design, offering a safer, sustainable, and innovative alternative to conventional gel mats for pets.
• March 2024: Paw.com introduced the PupChill Cooling Dog Bed and Waterproof Protector Blanket, featuring cooling-fabric and foam technology without chemical coatings.

Investment Landscape and ROI Outlook

The pet cooling mats market presents an attractive investment opportunity due to its high growth rate, recurring demand, and low technological barriers to entry. Investors are increasingly drawn to companies offering differentiated, premium, and sustainable products.

With strong margins in branded and specialty products, combined with expanding global pet populations, the market offers favorable long-term ROI potential, particularly in e-commerce-led and innovation-driven business models.

Market Segmentations

By Pet Type
• Dog
• Cat
• Rabbit
• Others (Hamsters, etc.)

By Cooling Technology
• Gel-Based Cooling Mats
• Water-Filled Cooling Mats
• Others (Phase Change Materials, etc.)

By Size
• Small
• Medium
• Large
• Extra Large

By End-User
• Household Pet Owners
• Veterinary Clinics & Pet Hospitals
• Pet Training & Boarding Centers
• Animal Shelters & NGOs

By Distribution Channel
• Online: E-commerce platforms, company websites
• Offline: Hypermarkets/supermarkets, veterinary clinics, specialty pet stores

By Region
• North America (42.5% share in 2024)
• Europe
• Asia Pacific
• Middle East & Africa
• Latin America

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FAQs
1. What is the current size of the pet cooling mats market?
The market was valued at US$ 30.4 Mn in 2024.

2. What is the expected growth rate of the market?
The market is expected to grow at a CAGR of 9.9% from 2025 to 2035.

3. Which region leads the global market?
North America leads with a 42.5% revenue share in 2024.

4. Which pet type dominates demand?
Dogs, accounting for 69.8% of the market share.

5. What are the key growth drivers?
Rising pet ownership, pet humanization, increasing awareness of heat-related pet health issues, and product innovation.

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