United States Meal Replacement Drinks Market to Reach US$ 2.52 Billion by 2031, Growing at 7.6% CAGR, Led by North America's 34% Market Share | Key Players - Abbott Laboratories, Nestlé SA, Herbalife, Amway

Leander, Texas and Tokyo, Japan - Jan.02.2026
As per DataM Intelligence research report, the Global Meal Replacement Drinks Market is projected to grow at a CAGR of 7.6% during the forecast period 2024-2031. Rising demand for convenient, nutritionally balanced, and on-the-go food solutions is driving market expansion, with the industry expected to reach US$ 9 billion by 2031.

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United States: Recent Industry Developments
✅ In December 2025, U.S. brands expanded their portfolios of high-protein, fitness-friendly meal replacement drinks, catering to fitness-focused and weight-conscious consumers.

✅ In November 2025, companies launched clean-label and allergen-free formulations, addressing diverse dietary preferences and intolerance concerns.

✅ In October 2025, retailers increased shelf space and online offerings for ready-to-drink meal replacement beverages, driven by demand for convenience nutrition.

✅ In September 2025, manufacturers adopted advanced formulation and shelf-stable processing technologies to improve taste, texture, and nutrient bioavailability.

Japan: Recent Industry Developments
✅ In December 2025, Japanese nutrition companies launched ready-to-drink meal replacement beverages with balanced macronutrients, vitamins, and minerals, targeting busy professionals and aging consumers.

✅ In November 2025, manufacturers introduced plant-based and low-sugar meal replacement drinks, aligning with clean-label and weight-management trends.

✅ In October 2025, convenience stores expanded single-serve meal replacement drink options, supporting on-the-go nutrition and urban lifestyles.

✅ In September 2025, Japanese brands incorporated functional ingredients such as probiotics, fiber, and MCT oils to enhance digestive health and sustained energy.

Meal Replacement Drinks Market: Drivers
The market is growing due to busy lifestyles and rising demand for convenient, nutritionally balanced food options. Increasing adoption among weight management, fitness, and medical nutrition consumers is driving demand. Advancements in formulation, fortification, and flavor technology improve taste, satiety, and nutritional completeness. Expanding distribution through retail, pharmacies, and e-commerce, along with growing health awareness, supports sustained market growth.

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Meal Replacement Drinks Market : Major Players
Amway International Inc| Abbott Laboratories| Trinkkost GmbH| Perrigo Company Plc| Herbalife International of America, Inc.| Nestle SA| INLIFE Pharma Private Limited| Huel Inc| Atkins US| USANA Health Sciences Inc.

Market Segmentation Analysis - Meal Replacement Drink
By Type
Ready-to-drink (RTD) products lead with around 55% share, driven by convenience, busy lifestyles, and growing adoption among urban consumers. Powdered meal replacement drinks account for approximately 30%, favored for cost efficiency, longer shelf life, and customizable portion sizes. Other types represent roughly 15%, including liquid concentrates and single-serve sachets targeting niche and premium segments.

By Flavor
Chocolate leads with nearly 35% share, supported by broad consumer acceptance and use as a dessert-style nutrition option. Vanilla accounts for around 25%, valued for its versatility and compatibility with smoothies and recipes. Fruit-based flavors hold about 20%, reflecting demand for refreshing and natural taste profiles. Other flavors represent roughly 20%, including coffee, caramel, matcha, and functional or limited-edition variants.

By Distribution Channel
Online retail dominates with approximately 40% share, driven by direct-to-consumer brands, subscriptions, and digital marketing. Supermarkets & hypermarkets account for around 35%, benefiting from high foot traffic and impulse purchases. Specialty health & nutrition stores hold about 15%, catering to fitness-focused and weight-management consumers. Other channels represent roughly 10%, including pharmacies, gyms, vending machines, and corporate wellness programs.

Regional Analysis - Meal Replacement Drink Market
North America - 34% Share
North America leads with 34% share, driven by busy lifestyles, strong demand for convenient nutrition, high adoption among fitness-focused and working populations, and wide availability through retail and online channels in the U.S. and Canada.

Europe - 27% Share
Europe holds 27% share, supported by rising health consciousness, demand for weight management solutions, and growing preference for plant-based and clean-label meal replacement drinks in the U.K., Germany, France, and the Nordics.

Asia-Pacific - 25% Share
Asia-Pacific accounts for 25% share, fueled by urbanization, increasing disposable incomes, growing fitness and wellness trends, and rising acceptance of functional beverages in China, Japan, South Korea, and India.

South America - 8% Share
South America represents 8% share, driven by increasing awareness of nutritional supplements, expanding gym culture, and growing middle-class consumption in Brazil, Mexico, and Argentina.

Middle East & Africa - 6% Share
Middle East & Africa hold 6% share, supported by growing health and wellness awareness, rising adoption of convenience nutrition products, and expanding modern retail infrastructure in the UAE, Saudi Arabia, and South Africa.

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