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Flowcall Launches AI-Driven WhatsApp Automation Platform to Transform How Ecommerce Brands Handle Customer Support and Sales

01-02-2026 12:27 PM CET | IT, New Media & Software

Press release from: Flowcall

/ PR Agency: Flowcall
Flowcall AI Customer Service

Flowcall AI Customer Service

Bengaluru, India - 2025-12-31 - Flowcall, an innovative AI, first customer experience platform, has announced today the rollout of its sophisticated WhatsApp automation system. The system is created to equip ecommerce and digital, first brands with the ability to manage customer conversations more quickly, more intelligently, and with hardly any manual intervention.

Flowcall is a perfect solution for businesses that receive a flood of product inquiries, questions related to orders, and requests for post purchase support. It equips them with an intelligent conversational assistant which is capable of handling support, sales, and marketing workflows across WhatsApp, Instagram, email, and web chat. The platform intends to eliminate the repetitive customer interactions that have been replaced by automated, natural, language conversations powered by AI.

"Customers, as of today, are demanding instant responses, be it inquiries about a product, order tracking, or return requests, " commented the Flowcall team. "Flowcall enables businesses to find a solution to those demands without the need for expanding support teams or using inflexible scripted bots."

AI That Understands Real-World Ecommerce Conversations
Flowcall system is designed to grasp common customer inquiries and provide the appropriate answer immediately. The assistant is able to suggest products from a brand's catalog, assist buyers in comparing their choices, check on the status of abandoned carts, and also, refunds, returns, and exchanges.

After understanding a complicated message, figuring out the purpose, and referring to the earlier part of the conversation without any interruption, the platform behaves like a normal human to the customer and hence, is very different from traditional chatbots.

Omnichannel Experience for Modern Brands
Flowcall is compatible with top ecommerce platforms like Shopify, WooCommerce, and Magento, and it also has direct links to CRM and order management systems. Companies are allowed to handle every customer interaction which can be from WhatsApp, a website chat widget, Instagram DM, or email in a single dashboard.

Additionally, the system is fully, featured with voice note recording, pictures, and document uploading capabilities. Consumers, therefore, can send their messages in any way they want, and it will still be business as usual.

A Complete Messaging & Marketing Engine
With the help of Flowcall, brands have the ability to execute tailored WhatsApp campaigns, facilitate the sending of automated alerts, regain abandoned carts, create segments of customers, and send the most relevant product recommendations to the recipients. Automation coupled with personalization enables the medium to be a tool in the hands of businesses for the achievement of goal inflows while the necessity of manual outreach is kept low.

Built for Scale
Flowcall is tailored to businesses that have extensive product listings and an increasing number of customers. In either case of a brand having 50 or 5, 000 products, the AI is able to perform a quick search of the catalog and suggest products that best fit the customer's requirements. If needed, a human representative can intervene at any point in the discussion, while the AI keeps them updated with the complete background information for a seamless transition.

About Flowcall
Flowcall is an AI-powered customer experience platform built to help ecommerce brands deliver instant support, smarter product discovery, and automated messaging across WhatsApp and multiple digital channels. With intelligent automation at its core, Flowcall enables businesses to scale faster, improve customer satisfaction, and increase revenue through conversational commerce.

1903, Calypso Block, Salarpuria Sattva Cadenza, Kudlu Gate, Bengaluru, Karnataka 560068

Flowcall is a SaaS platform focused on AI-powered business automation, primarily through WhatsApp and other messaging channels. It enables companies, especially ecommerce brands and customer support teams to automate conversations with customers using intelligent AI agents.

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