Press release
Marham Leads Pakistan's Digital Health Literacy Revolution, Reaching 1.5 Million Users Monthly
LAHORE, Pakistan - December 30, 2024 - Marham, Pakistan's largest digital healthcare platform, has announced a significant milestone in its mission to improve healthcare accessibility. New research published on ResearchGate confirms that Marham is playing a transformative role in addressing Pakistan's health literacy crisis, now serving over 1.5 million monthly visitors with verified health information and doctor consultations.
Addressing a National Health Crisis
Pakistan faces a significant health literacy challenge. According to the research, which draws on data from the 7th Population Census 2023 and peer-reviewed studies:
• 82.4% of adults struggle to access and understand health information
• Only 1.08 physicians are available per 1,000 people, with severe shortages in rural areas.
• 65% of Pakistan's 241 million population lives in rural areas with limited healthcare access.
• Health misinformation on social media continues to pose risks to public health.
Marham's Commitment to Health Literacy
In response to these challenges, Marham (https://www.marham.pk/) has built a comprehensive digital ecosystem designed to empower Pakistanis with reliable health information and accessible healthcare services:
• Verified Health Content: Thousands of medically reviewed articles on diseases, symptoms, treatments, and medications, combating misinformation with facts.
• Hospital Directory: Easy access to verified hospitals and clinics (https://www.marham.pk/hospitals) across Pakistan, helping patients find trusted healthcare facilities near them.
• Doctor Discovery Platform: Access to verified healthcare providers across all specialties (https://www.marham.pk/doctors), complete with credentials and patient reviews.
• Teleconsultation Services: Remote healthcare access for underserved communities, breaking geographic barriers.
• Bilingual Platform: Content available in English and Urdu to serve Pakistan's diverse population.
"A patient in rural Balochistan can now access the same verified health content and doctor information as someone in Karachi or Lahore. This is the democratization of healthcare information that Pakistan needs," states the research.
Measurable Impact Across Pakistan
The research highlights Marham's growing impact on Pakistan's healthcare landscape:
• 1.5+ Million monthly visitors accessing health information.
• Nationwide Reach: Users from all provinces of Pakistan, including underserved rural areas.
• Comprehensive Coverage: Information on thousands of health conditions and medications.
• Trusted Network: Verified doctors across all major medical specialties.
Marham's Vision for the Future
Building on this research validation, Marham is committed to expanding its health literacy initiatives:
• Regional Language Expansion: Developing content in Punjabi, Sindhi, and Pashto to reach more communities.
• Community Health Partnerships: Collaborating with community health workers to extend digital benefits to offline populations.
• Misinformation Combat: Active initiatives to counter health misinformation circulating on social media.
"The path forward requires multi-stakeholder collaboration. Marham is committed to working with policymakers, healthcare providers, and communities to ensure every Pakistani has access to reliable health information," the research concludes.
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About Marham
Marham is Pakistan's leading digital healthcare platform, on a mission to make healthcare accessible for every Pakistani. The platform connects patients with verified healthcare providers, offers teleconsultation services, and provides comprehensive, medically reviewed health information in English and Urdu. With over 1.5 million monthly visitors, Marham serves as a trusted health resource for families across all provinces of Pakistan. Founded with a commitment to bridging the healthcare gap, Marham continues to innovate in digital health solutions for underserved communities.
Website: www.marham.pk
Access the Full Research
The complete research article (https://www.researchgate.net/publication/398996082_Bridging_the_Health_Literacy_Gap_in_Pakistan_The_Role_of_Digital_Health_Platforms_A_Review_and_Case_Study_Approach) "Bridging the Health Literacy Gap in Pakistan: The Role of Digital Health Platforms" by Huma Maqsood, MPhil Biotechnology, is available on ResearchGate. The study examines health literacy challenges in Pakistan and provides evidence-based recommendations for digital health interventions.
________________________________________
Media Contact
Fahad Salman
Digital Marketing Manager, Marham
Email: fahad@marham.pk
Phone: +923345813447
###
Head Office / Postal Address:
4K, Block K, Model Town
Lahore, Punjab 54000
Pakistan
Phone: +92‐42‐32591427
Mobile: +92‐311-1222398
Official Email: info@marham.pk
Website: https://www.marham.pk
Press / Media Contact:
Fahad Salman
Digital Marketing Manager, Marham
Email: fahad@marham.pk
Phone: +923345813447
Marham is Pakistan's leading digital healthcare platform, connecting patients with verified doctors, hospitals, and medical services nationwide. Through its app and website, it enables easy appointment booking, online consultations, and access to trusted health information, making quality healthcare simple and accessible.
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