Press release
AI can do everything except personality or why perfection is no longer convincing today

Perfectly trained avatars can do everything - except one thing: humanity. ( (C) WAHLUNIVERSUM (R) / Jessica Wahl )
To beat three other candidates, Laura had to present her project to a panel of experts. She had rehearsed, polished and condensed. Clearly structured content, clean transitions, precise timing. Her performance seemed well-rounded - almost like something out of a textbook. Or like from an AI.
The presentation ran smoothly. Laura spoke precisely and used her slides confidently. And yet the room remained cool. The jury listened, keeping their distance. In the end, it was clear that it would not be her prize.
Reflective enough to recognize the problem, Laura turned to Jessica Wahl - an expert in communication, rhetoric and presentation coaching. Wahl has been working for years with managers who are excellent in their field but fail to make the impact they deserve. Her aim is for clients to not only be convincing, but to be remembered in an unmistakable way.
The result of the analysis was clear: Laura was convincing. Competent. Professional. But that was precisely the problem. Her performance was flawless - but smooth. It lacked the personal touch that makes people stick with her.
Impact does not come from perfection. At a time when AI is optimizing presentations, voices and performances, the evaluation grid is shifting. People can sense whether something is alive - or just works.
Jessica Wahl shifted the focus away from external optimization to inner attitude. Away from the question of how someone appears and towards the question of what he or she stands for.
Coaching was not about achieving more, but about smoothing out less. Laura developed a new approach: self-deprecating, pointed, personal. No script. An offer to the room.
Wahl's training environment is a formative part of the work: a large, light-flooded church nave in which voice, presence and impact can be physically experienced - with space, resonance and deliberate imperfection.
After five intensive coaching sessions, Laura's style was recalibrated. Less slick. More herself.
This shift is not an isolated case, but a symptom of a larger change. While AI is becoming more and more perfect, the desire for the real thing is growing. People rate appearances as more credible if they contain human imperfections. This is precisely where trust arises.
The perfect performance can be reproduced at any time - by machines, avatars and algorithms. Personality becomes the key differentiator.
The next competition confirmed this approach. Laura performed more personally, the jury listened - and awarded her the prize.
"Many people confuse impact with perfection," says Jessica Wahl. "What people remember is not the flawless performance, but the person behind it."
Especially in an age of perfect machines, we need the courage to be recognizably human.
Hagen PR
Germany
https://www.jessicawahl.de
The Institute for Personal Performance Coaching has been supporting specialists, managers and personalities in challenging professional contexts for 20 years.
Jessica Wahl, Senior Performance Coach, breathing, voice and speech therapist, and J?rg Tewes, qualified actor and Senior Performance Coach, are internationally recognized as leading experts in performance and career coaching.
The coaching takes place in a unique setting in the heart of Berlin-Kreuzberg: The institute is located in a beautiful church that offers an atmosphere of calm, concentration and clarity - a deliberate counterpoint to the pulsating dynamics of the big city.
The focus of the coaching approach is on attitude, presence and sustainable performance - all under real conditions and with a clear goal: to strengthen people not only professionally but also personally. Particular emphasis is placed on the development of soft skills, emotional intelligence and the ability to present oneself authentically. In this way, clients are optimally prepared for the complex demands of the modern working world, which require both technical knowledge and strong interpersonal skills. https://www.jessicawahl.de
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