Press release
India Packaged Drinking Water Market to Reach US$6.5 Billion by 2032 - PMR Reports
IntroductionThe India packaged drinking water market has experienced robust growth over the past decade, driven by rising urbanization, increasing health consciousness, inconsistent access to safe tap water, and changing consumer lifestyles. Packaged drinking water-including bottled water, bulk jars, and on-the-go sachets-has become an essential commodity for both urban and semi-urban populations across the country. Concerns over waterborne diseases, contamination of groundwater, and aging municipal infrastructure have further accelerated the adoption of packaged water as a safe and reliable alternative.
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Packaged drinking water is widely consumed across residential, commercial, and institutional settings such as offices, hotels, restaurants, hospitals, schools, and transportation hubs. The convenience of portability, assured quality, and growing availability across organized retail and e-commerce channels have strengthened market penetration.
As India continues to witness population growth, rapid urban expansion, and rising disposable incomes, the demand for packaged drinking water is expected to remain strong. This report presents a comprehensive analysis of the India packaged drinking water market, examining market size, growth drivers, challenges, emerging trends, segmentation, competitive landscape, and future outlook.
Market Projections and Forecast
The India packaged drinking water market size is likely to be valued at US$ 3.6 billion in 2025 and is projected to reach US$ 6.5 billion by 2032, expanding at a CAGR of 8.8% between 2025 and 2032. This impressive growth reflects the rising reliance on packaged water across diverse consumer segments and end-use industries.
The market is gaining momentum due to increasing awareness about hygiene and water quality, especially in densely populated cities. Growth in tourism, hospitality, corporate offices, and infrastructure development has also contributed to higher consumption of bottled and bulk packaged water. Additionally, expanding distribution networks and the availability of affordable small-pack options are expected to drive consumption in tier-2 and tier-3 cities.
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Market Dynamics
Drivers of Market Growth
Rising Health and Hygiene Awareness:
Consumers are increasingly prioritizing safe drinking water due to growing awareness of waterborne diseases and health risks associated with untreated water. This has significantly boosted the demand for packaged drinking water across households and public spaces.
Urbanization and Population Growth:
Rapid urbanization and migration to cities have put pressure on municipal water infrastructure, making packaged water a preferred choice for daily consumption, especially in metropolitan areas.
Growth of Hospitality and Travel Sectors:
The expansion of hotels, restaurants, airports, railway stations, and tourism-related activities has increased the demand for bottled water, particularly single-serve and premium variants.
Changing Consumer Lifestyles:
Busy lifestyles, rising disposable incomes, and the growing preference for convenience products have made packaged water a staple for on-the-go consumption.
Expansion of Organized Retail and E-commerce:
Improved access to supermarkets, convenience stores, and online platforms has enhanced product availability, brand visibility, and consumer choice.
Challenges in the Market
Environmental Concerns Related to Plastic Waste:
The extensive use of plastic bottles has raised environmental concerns, leading to regulatory scrutiny and growing pressure on manufacturers to adopt sustainable packaging solutions.
Regulatory Compliance and Quality Standards:
Packaged drinking water manufacturers must comply with stringent food safety and quality regulations, which can increase operational costs and pose challenges for smaller players.
Price Sensitivity and Competition:
The Indian market is highly price-sensitive, with intense competition from both organized and unorganized players, putting pressure on profit margins.
Dependence on Groundwater Sources:
Excessive extraction of groundwater for packaged water production has raised sustainability concerns and regulatory challenges in water-scarce regions.
Market Trends and Technological Innovations
Shift Toward Sustainable Packaging:
Manufacturers are increasingly adopting eco-friendly packaging solutions such as recyclable PET bottles, lightweight packaging, and larger reusable containers to reduce environmental impact.
Growth of Premium and Functional Water:
Demand for premium bottled water, mineral water, alkaline water, and functional variants infused with minerals is rising among health-conscious consumers.
Brand Differentiation and Marketing:
Companies are focusing on branding, packaging design, and digital marketing strategies to stand out in a crowded marketplace.
Automation and Advanced Filtration Technologies:
The adoption of advanced purification technologies such as reverse osmosis, UV treatment, and ozone disinfection ensures consistent quality and compliance with safety standards.
Rising Demand in Rural and Semi-Urban Areas:
Improved distribution and affordable pack sizes are expanding market reach beyond major cities.
Market Segmentation
By Pack Size
• 250 mL
• 500 mL
• 1 L
• 1.5 L
• 2 L
• 5 L
• 20 L
By Packaging Type
• Cups
• Pouches
• Bottles
o PET
o Glass
• Can & Jars
By Product Type
• Spring Water
• Mineral Water
By Price Category
• Mass
• Premium
• Luxury
By Sales Channel
• Off Trade
o Supermarkets and Hypermarkets
o Convenience Stores
o Direct Sales
o Online Sales
• On-Trade
By End-user
• Retail Consumers
• Corporates
• Institutions
• Commercial (Event Organizers, etc.)
By City Tier
• Tier-1
• Tier-2
• Tier-3
By Regions
• North America
• Europe
• East Asia
• South Asia & Oceania
• Latin America
• Middle East & Africa
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Key Companies Profiled in the Report
• Bisleri International Pvt. Ltd.
• PepsiCo India Holdings Pvt. Ltd.
• The Coca-Cola Company (India Operations)
• Parle Agro Pvt. Ltd.
• Tata Consumer Products Ltd.
• Manikchand Group
• CG Corp Global (India Operations)
• Mohan Meakin Ltd.
Future Outlook
The India packaged drinking water market is set to witness sustained growth over the coming years, supported by rising demand for safe, hygienic, and convenient drinking water solutions. Increasing investments in sustainable packaging, premium product offerings, and advanced purification technologies will shape the competitive landscape.
While environmental concerns, regulatory challenges, and water resource sustainability remain key issues, companies that focus on innovation, responsible sourcing, and eco-friendly practices are likely to gain a competitive edge. Strategic partnerships, geographic expansion, and digital distribution channels will further support long-term growth.
Overall, the market's strong growth trajectory underscores its importance within India's fast-moving consumer goods sector, positioning packaged drinking water as a critical component of the country's evolving consumption patterns.
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About Persistence Market Research:
At Persistence Market Research, we specialize in creating research studies that serve as strategic tools for driving business growth. Established as a proprietary firm in 2012, we have evolved into a registered company in England and Wales in 2023 under the name Persistence Research & Consultancy Services Ltd. With a solid foundation, we have completed over 3600 custom and syndicate market research projects, and delivered more than 2700 projects for other leading market research companies' clients.
Our approach combines traditional market research methods with modern tools to offer comprehensive research solutions. With a decade of experience, we pride ourselves on deriving actionable insights from data to help businesses stay ahead of the competition. Our client base spans multinational corporations, leading consulting firms, investment funds, and government departments. A significant portion of our sales comes from repeat clients, a testament to the value and trust we've built over the years.
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