DOU Launches for Lunar New Year with the 3 Gen Kit, A Celebration of Chinese Pantry Staples Passed Down and Pushed Forward

DOU launches this Lunar New Year with the 3 Gen Kit, a lineage of Chinese pantry staples representing three generations of family craft. Built on slow-made sesame oil, restrained heat, and deep savoriness, DOU is a brand created to honor the funk and preserve flavors that have endured for decades. Available now exclusively on Amazon.
San Francisco Bay Area - Lunar New Year 2025 - DOU by Uncle Chen, a new Chinese pantry brand rooted in three generations of sauce-making, officially launches this Lunar New Year with its debut offering, the 3 Gen Sauce Kit. The kit features toasted sesame oil, sriracha, and snack oil, three essential staples, each representing a different generation in the family behind the brand.

Founded by Felicity Chen, DOU was created to honor the funk. The slow-made, deeply aromatic, unapologetically savory flavors that live in real Chinese pantries. Not high in sodium. Not diluted. Not sweetened into submission. Just food that tastes like someone's auntie has been cooking for decades.

The story begins over 60 years ago, when Felicity's grandfather began producing toasted sesame oil using traditional methods that prized patience over efficiency. Made with a single ingredient, sesame seeds, the oil is slowly toasted and pressed without the use of modern machinery or equipment. Nutty, dark, and deeply fragrant, it became a foundation for family cooking and eventually the backbone of a small manufacturing legacy.

The second generation expanded that foundation, developing a balanced, low-sugar sriracha that respected heat without overwhelming the food. It was a modern addition, but still anchored in restraint, technique, and flavor integrity.

The third generation, Felicity's, brings the story into the present with chili oil made using award-winning California extra virgin olive oil, bridging Chinese pantry tradition with contemporary sourcing and cooking habits. The result is savory, addictive, and quietly bold, respectful to eggs, noodles, vegetables, and everything in between.

Together, these three products form the 3 Gen Kit. Not a sampler, but a lineage. "DOU exists because I didn't want to lose these flavors to modernization or trend cycles," says Chen. "This food is meant to be lived with. It's funky. It's imperfect. It's honest. And it deserves to stick around."

Launching during Lunar New Year, and in the Year of the Horse, DOU embraces forward motion, endurance, and the passing of tradition across generations.

The 3 Gen Kit is available now for purchase exclusively on Amazon, with Prime delivery nationwide.

Media Contact
Company Name: Union International Food Co
Contact Person: Felicity Chen
Email:Send Email [https://www.abnewswire.com/email_contact_us.php?pr=dou-launches-for-lunar-new-year-with-the-3-gen-kit-a-celebration-of-chinese-pantry-staples-passed-down-and-pushed-forward]
Address:33035 Transit Ave
City: Union City
State: California
Country: United States
Website: http://unionfood.co

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This release was published on openPR.