Orange Owl Marketing Sharpens Focus on GTM Strategy as It Expands Global Client Portfolio

Hyderabad, India - 26-Dec-2025

Orange Owl Marketing, a strategy-first marketing consulting firm, today announced a renewed focus on helping startups and growth-stage companies build clear, scalable Go-To-Market (GTM) strategies, after two years of hands-on learning across industries and geographies.

Over the last two years, Orange Owl has worked closely with founders, CEOs, and marketing leaders who consistently approached the firm with similar requests-performance marketing, lead generation, content creation, social media, and event execution. However, a deeper pattern emerged.

"What we repeatedly saw was this," said Vivek Goel, Founder of Orange Owl Marketing. "Most companies were eager to execute, but very few had a clearly documented GTM strategy. When we asked about positioning, target segments, priority verticals, or ICP clarity, those answers were often missing or fragmented. Execution without GTM clarity only leads to wasted spend and inconsistent outcomes."

Recognizing this gap, Orange Owl made a deliberate shift-placing GTM strategy as the foundation before any marketing execution. The firm now works with leadership teams to define positioning, audience focus, category narrative, and market sequencing, and then builds a long-term execution roadmap aligned to those strategic decisions.

"GTM is not a deck or a one-time exercise," said Mohammed Farhan, Co-founder of Orange Owl Marketing. "It's a living blueprint that informs every decision-from performance marketing and content to sales enablement and partnerships. Once GTM is clear, execution becomes faster, cheaper, and far more effective."

This strategic focus has led to Orange Owl onboarding a diverse and growing global client base, including:
- A capital investment firm in the United States
- An IT services company in the Middle East
- An insurance startup in India

In addition, the firm is finalizing and expanding engagements within India's IT and health & fitness sectors, supporting companies with end-to-end GTM strategy and execution roadmaps.

Orange Owl Marketing continues to work closely with founders and leadership teams, acting as a strategic partner rather than a traditional execution-only agency.

The firm believes that in an increasingly noisy and competitive market, clarity of GTM is the single biggest growth lever companies can invest in.

"We're excited about the trust our clients have placed in us," added Vivek Goel.

"Our goal is simple-to help companies focus on the right market, with the right message, at the right time, and then execute with conviction."

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About Orange Owl Marketing
Orange Owl Marketing is a strategy-led marketing consulting firm focused on Go-To-Market strategy, positioning, and long-term growth roadmaps for startups and growth-stage companies. The firm partners with founders and leadership teams across India, the Middle East, and the US to build marketing systems that scale with the business.

This release was published on openPR.