Baby Diapers Market Projected to Reach a Valuation of US$52.2 Bn by the end of 2017

The advent of innovative technologies and the constant efforts by the major players to develop new products in the global baby diapers market are projected to grab the attention of the customers. In addition, the modern-day diapers are manufactured and designed as bio-degradable disposable diapers that are mostly environmentally friendly, leading to increased demand for baby diapers in the coming years.

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The increasing awareness regarding personal hygiene and increasing infant population are the major factors estimated to boost the demand for baby diapers throughout the forecast period. In addition, rapid urbanization, increased spending power of consumers, and more females joining the workforce are further anticipated to fuel the growth of the baby diapers market in the next few years. On the flip side, the reusability of diapers and declining birth rates in developed economies are the major factors hampering the growth of the global baby diapers market.

By product type, the global market for baby diapers has been categorized into cloth diapers, training nappies, disposable diapers, and swim pants. Among these types, in 2011, the disposable diapers segment leads the market, holding a 66% share in the global baby diapers market. The sub-segments of the disposable diapers segment (ultra-absorbent diapers and super-absorbent diapers) are gaining popularity owing to their reasonable pricing and effective absorption. In addition, the introduction of biodegradable diapers has created fresh opportunities for the major players operating in the market.

By geography, the global market for baby diapers has been classified into Latin America, EMEA, Asia Pacific, and North America. Previously, North America dominated the global baby diapers market; however, the region is estimated to lose its leading position in the next few years. At present, the EMEA market for baby diapers accounts for a 33% share in the global baby diapers market. It is followed by Asia Pacific, which holds a 30% share in the market globally. The Latin America and Asia-Pacific markets collectively are projected to reach a valuation of US$16.6 bn by the end of 2017. On the other hand, the Asia Pacific market for baby diapers is anticipated to grow rapidly exhibiting a progressive 8.40% CAGR between 2011 and 2017.

The research study analyzes the major players operating in the global baby diapers market and provides a clear picture of the competitive scenario. Company profiles, financial overview, business policies, SWOT analysis, and recent developments have been included in the scope of the research study. The leading players mentioned in the research study include Kimberly-Clark, Unicharm, SCA Hygiene Products, Kao Corporation, Hengan, and Procter & Gamble.

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