AI in Nutraceuticals Market Set to Reach US$ 2.48 Billion by 2032, Driven by Personalized Nutrition and Data-Driven Innovation | DataM Intelligence

According to DataM Intelligence, the global AI in nutraceuticals market reached US$ 1.32 billion in 2024 and is expected to reach US$ 2.48 billion by 2032, growing at a CAGR of 8.19% during the forecast period 2025-2032. Market growth is driven by increasing demand for personalized nutrition, rising integration of AI and machine learning in product formulation, quality assurance, and supply chain optimization, and the growing adoption of digital health technologies across the nutraceutical industry.

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North America Key Industry Developments
✅ November 2025: Nestlé Health Science expanded its AI-driven personalized nutrition platform in the U.S., integrating machine learning algorithms to tailor supplement recommendations based on consumer health data.
✅ October 2025: Herbalife Nutrition Ltd. implemented AI-powered quality control and predictive analytics tools across its North American manufacturing facilities to enhance product consistency and regulatory compliance.
✅ September 2025: ADM (Archer Daniels Midland Company) strengthened AI-based supply chain optimization systems to improve ingredient sourcing efficiency and demand forecasting for nutraceutical applications.

Asia-Pacific Key Industry Developments
✅ November 2025: Yakult Honsha Co., Ltd. enhanced its AI-enabled consumer analytics platform across Japan and Southeast Asia to support targeted probiotic and functional food development.
✅ October 2025: Otsuka Holdings Co., Ltd. adopted AI-driven formulation tools to accelerate development of functional foods and supplements tailored to regional nutritional needs.
✅ September 2025: Regional nutraceutical startups partnered with established players such as DSM to deploy AI and predictive analytics for faster product innovation and market entry.

Key Mergers and Acquisitions
✅ Technology Capability Expansion: In late 2025, a leading global nutraceutical company acquired a specialized AI health-analytics startup to strengthen its personalized nutrition and data-driven product development capabilities.
✅ Strategic Digital Partnerships: Major nutraceutical manufacturers entered acquisition-led partnerships with AI software firms to integrate machine learning and predictive analytics into formulation, quality control, and consumer engagement platforms.

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Market Segmentation Analysis
• By Product Type: Supplements represent a significant share of the market, expanding from US$ 0.36 billion in 2022 to US$ 0.37 billion in 2023, driven by rising adoption of AI for personalized supplement recommendations and formulation optimization. Functional foods are also gaining traction as AI supports nutrient profiling and targeted health benefits.
• By Application: Product formulation and personalized nutrition are the leading application areas, supported by AI-driven consumer data analysis. Quality control & safety assurance and supply chain optimization are rapidly emerging segments as manufacturers adopt predictive analytics and computer vision technologies.
• By Technology: AI and machine learning dominate the market, followed by predictive analytics and deep learning. NLP and computer vision are increasingly used for consumer insights, labeling compliance, and quality inspection.
• By Deployment Mode: Cloud-based AI solutions hold a major share due to scalability and cost efficiency, while on-premise solutions are preferred by large enterprises with strict data security requirements.

Regional Insights
North America holds the largest share of the AI in nutraceuticals market, driven by advanced AI adoption, strong presence of global nutraceutical leaders, and growing demand for personalized health solutions. Asia-Pacific is the fastest-growing region, supported by expanding nutraceutical consumption, rising digital health adoption, and increasing investments in AI-driven food and nutrition technologies. Europe continues to show steady growth, supported by innovation in functional foods and strict quality and safety regulations.

Growth Drivers:
1. Rising demand for personalized nutrition and preventive healthcare solutions.
2. Increasing adoption of AI and machine learning in nutraceutical product formulation.
3. Growing need for quality control, safety assurance, and regulatory compliance.
4. Expansion of digital health platforms and data-driven consumer engagement.
5. AI-enabled supply chain optimization improving efficiency and cost management.

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Key Players:
The AI in nutraceuticals market includes major players such as Nestlé Health Science, Danone S.A., BASF SE, Herbalife Nutrition Ltd., Ingredion Incorporated, Archer Daniels Midland Company (ADM), Yakult Honsha Co., Ltd., Otsuka Holdings Co., Ltd., Koninklijke DSM N.V., and NOW Health Group, Inc.

Key Highlights (Top 5 Key Players):
1. Nestlé Health Science - Leader in AI-powered personalized nutrition platforms and digital health integration.
2. Danone S.A. - Leveraging data analytics and AI to enhance functional food innovation and consumer engagement.
3. ADM - Strong focus on AI-driven supply chain optimization and ingredient innovation.
4. DSM - Integrating AI and predictive analytics to support advanced nutraceutical formulations and quality standards.
5. Herbalife Nutrition Ltd. - Utilizing AI for quality assurance, consumer insights, and operational efficiency.

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