United States Probiotics Market to Reach USD 32.4 Billion by 2031 | CAGR 7.1% | Key Players: DSM, Evolve BioSystems, Nature's Bounty

Global Probiotics Market reached USD 71.6 billion in 2024 and is expected to reach USD 108.0 billion by 2031 and is expected to grow with a CAGR of 7.1% during the forecast period 2025-2031. One trend in the probiotics market is the increasing popularity of probiotics in non-dairy and plant-based products.

Probiotics are live microorganisms, primarily bacteria and yeasts, that provide health benefits when consumed in adequate amounts. They are widely used to support digestive health, enhance gut microbiota balance, and strengthen the immune system. Commonly found in fermented foods like yogurt, kefir, and sauerkraut, as well as dietary-supplements, probiotics help prevent gastrointestinal disorders, improve nutrient absorption, and may contribute to mental well-being. Growing consumer awareness of gut health, immunity, and overall wellness is driving demand for probiotic products globally. Advances in strain-specific research and formulation technologies are enabling more effective and targeted probiotic solutions for diverse health needs.

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United States: Recent Industry Developments
✅ In November 2025, U.S. nutraceutical companies launched next-generation probiotic formulations targeting gut health, immunity, and mental wellness, leveraging clinically backed strains. This reinforces U.S. leadership in functional nutrition.

✅ In October 2025, American manufacturers expanded production of vegan, non-dairy, and shelf-stable probiotics for broader consumer accessibility and clean-label appeal.

✅ In September 2025, U.S. retailers increased offerings of probiotic-infused beverages, snacks, and dietary-supplements, responding to growing consumer awareness of digestive and immune health.

Japan: Recent Industry Developments
✅ In November 2025, Japanese companies introduced high-potency probiotic supplements and functional foods supporting gut health, metabolic wellness, and cognitive benefits.

✅ In October 2025, manufacturers expanded production of fermented probiotic beverages and yogurts targeting urban populations focused on immunity and digestive wellness.

✅ In September 2025, Japanese retailers promoted probiotic-enriched snacks and beverages for children and elderly consumers, aligning with health-conscious trends.

Key Merges and Acquisitions(2025):
✅ Chr. Hansen -strengthened its probiotics portfolio in 2025 by acquiring a gut-health-focused startup, enhancing functional food, dietary-supplements, and immune-support product offerings globally.

✅ Nestlé Health Science -expanded its probiotics and microbiome nutrition segment through the acquisition of a clinically backed probiotics company, enabling advanced delivery systems and personalized wellness solutions.

✅ Global Nutraceutical Consortium -pursued strategic acquisitions in 2025 targeting innovative probiotics startups specializing in digestive health, immunity, and clean-label formulations to capture rising demand in the rapidly growing global probiotics market.

Market Segmentation Analysis -Probiotics
- By Ingredients
Lactobacillus strains lead with around 45% share, driven by strong scientific evidence for digestive health, immunity support, and widespread inclusion in functional foods and supplements. Bifidobacterium strains hold approximately 30%, favored for gut microbiota balance and prevention of gastrointestinal disorders. Other ingredients represent roughly 25%, including Streptococcus thermophilus, Saccharomyces boulardii, and multi-strain blends targeting specialized health benefits such as mental wellness and metabolic support.

- By Application
Dietary-supplements dominate with 50% share, supported by growing consumer awareness, convenience, and targeted health claims. Functional foods & beverages account for 30%, including fortified yogurts, drinks, and snack products promoting gut health. Clinical & therapeutic applications hold around 15%, used in hospitals, gastroenterology treatments, and pediatric care. Other applications represent 5%, including animal feed, cosmetics, and personal care products leveraging probiotic benefits.

- By Distribution Channel
Online retail leads with nearly 40% share, fueled by e-commerce growth, direct-to-consumer brands, and global accessibility of probiotic products. Pharmacies & drug stores account for around 30%, supported by professional recommendations and regulated product offerings. Supermarkets & hypermarkets hold 20%, providing convenient access to functional foods and beverages. Other channels represent roughly 10%, including specialty health stores, healthcare clinics, and B2B institutional sales.

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Growth Drivers:
• Rising consumer awareness of gut health and digestive wellness driving demand for probiotic supplements and functional foods.

• Increasing prevalence of gastrointestinal disorders, immune-related conditions, and lifestyle diseases boosting probiotic adoption.

• Growing innovation in delivery formats such as capsules, powders, beverages, and fortified foods to improve convenience and efficacy.

• Advancements in strain-specific formulations, encapsulation technologies, and clinical research enhancing product stability and health benefits.

• Expanding applications across dietary-supplements, dairy, bakery, and beverages, supported by rising health-conscious consumer trends globally.

Regional Insights -Probiotics Market
- North America holds the largest share of the global probiotics market, typically accounting for around 35-37% of total revenues. Growth is driven by high consumer awareness of digestive and immune health, widespread adoption of dietary-supplements, functional foods, and beverages, and strong retail and e-commerce channels. The U.S. leads regional demand, with Canada contributing steadily.

- Europe represents a major market, generally accounting for around 28-30% of global revenues. Expansion is fueled by growing demand for natural and functional probiotics, aging population, and regulatory support in Germany, France, the U.K., and Italy, particularly in dairy, nutraceutical, and dietary-supplement segments.

- Asia-Pacific is the fastest-growing region, holding approximately 25-27% of global share. Growth is supported by increasing health awareness, rising disposable incomes, expanding dairy and functional food industries, and growing probiotic adoption in China, India, Japan, and South Korea.

- South America accounts for around 5-6% of global revenues, driven by rising demand for digestive health products and functional foods in Brazil, Argentina, and Chile.

- Middle East & Africa represent approximately 3-4% of the market, supported by emerging health-conscious consumer trends, increasing adoption of dietary-supplements, and gradual market expansion in the UAE, Saudi Arabia, and South Africa.

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Key Players:
Koninklijke DSM N.V., Evolve BioSystems, Inc., Nature's Bounty Co., Lifeway Foods, Inc., Danone S.A, Yakult Honsha Co., Ltd., BioGaia AB, CHR. Hansen Holding A/S, Lallemand Inc., and The Procter & Gamble Company.

Key Highlights (Top 3 Key Players) for Probiotics :
- Koninklijke DSM N.V. generates significant revenue from probiotics by supplying science-backed strains and functional ingredients for dietary-supplements, food, and beverage applications, leveraging global manufacturing capabilities and strong R&D expertise.

- Evolve BioSystems, Inc. drives robust revenue through specialized probiotic formulations targeting gut microbiome health, particularly in infant and early-life nutrition, supported by clinical research and direct-to-consumer channels.

- Nature's Bounty Co. secures steady revenue from probiotic dietary-supplements, offering a range of capsules, gummie, and powders designed for digestive and immune health, supported by strong brand recognition and retail presence.

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