Press release
Future Perspectives: Key Trends Shaping the Personalized Nutrition and Supplements Market Until 2029
The personalized nutrition and supplements industry is poised for substantial expansion as consumers increasingly seek customized health solutions. Advancements in technology and growing awareness about individual wellness needs are fueling this market's rapid development. Here's an in-depth look at the market size, key players, emerging trends, and segment-specific forecasts shaping this evolving sector.Projected Market Size and Growth Trajectory of the Personalized Nutrition and Supplements Market
The personalized nutrition and supplements market is on track for significant growth, expected to reach $21.76 billion by 2029. This surge corresponds to a compound annual growth rate (CAGR) of 12.9%. Several factors contribute to this expansion, including heightened interest in DNA-based dietary plans, a growing emphasis on gut health, rising disposable incomes worldwide, an aging population, the rise of subscription-based wellness services, and increasing curiosity about biohacking. Looking ahead, key trends anticipated to influence the market include AI-driven nutrition planning, apps for real-time nutrient tracking, advanced microbiome sequencing, wearable biosensors for diet monitoring, blockchain for ensuring supplement traceability, virtual nutrition coaching, and the use of augmented reality in dietary education.
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Leading Companies Driving the Personalized Nutrition and Supplements Market
The market features a broad range of prominent companies actively shaping the industry landscape. Notable players include Nestlé Health Science S.A., Archer Daniels Midland Company, Bayer AG, Abbott Laboratories, Amway Corporation, DayTwo Inc., Viome Life Sciences Inc., HealthifyMe, ZOE Limited, Darwin AG, HUM Nutrition Inc., The Protein Works, Panaceutics Nutrition, InsideTracker, Nutrigenomix, Elo Health Inc., CareClinic Software Inc., Divine Design Manufacturing Inc., Nutralliance, and Loewi.
In a strategic move in November 2023, Viome Life Sciences Inc., a US-based biotech and wellness firm, acquired Naring Health Inc., a digital health and wellness company specializing in personalized dietary supplements driven by data. This acquisition aims to reinforce Viome's position in the digital health sector and enhance its tailored health solutions grounded in advanced biological science.
How Innovations Are Shaping the Personalized Nutrition and Supplements Industry
Companies in this space are increasingly focusing on integrating cutting-edge technology to deliver personalized nutrition guidance that boosts user engagement and health outcomes. This approach tailors diet and nutrient recommendations based on an individual's unique biological profile, lifestyle habits, and health objectives, enabling more precise preventive care and dietary interventions.
For example, in June 2024, Switzerland-based Nestlé Health Science S.A. introduced www.glp-1nutrition.com, an online platform offering personalized nutritional support specifically designed for individuals using GLP-1 weight loss medications. The platform provides customized guidance addressing critical factors such as muscle maintenance, gut health, and micronutrient intake to assist with weight management efforts.
View the full personalized nutrition and supplements market report:
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Detailed Market Segmentation and Forecasts in the Personalized Nutrition and Supplements Industry
The personalized nutrition and supplements market is categorized into several key segments:
1) By Product Type: Dietary Supplements, Functional Foods, Beverages, and Other product types
2) By Ingredient: Proteins and Amino Acids, Vitamins, Minerals, Probiotics, Herbal or Botanic components
3) By Dosage Form: Tablets or Capsules, Liquids, Powders, and other dosage formats
4) By Distribution Channel: Supermarkets or Hypermarkets, Specialty Stores, Retail Pharmacies, Online Pharmacies, and E-commerce platforms
5) By End User: Residential and Commercial segments
Further breakdowns within segments include:
- Dietary Supplements: Vitamins and Minerals, Proteins and Amino Acids, Herbal Supplements, Probiotics, Omega Fatty Acids
- Functional Foods: Fortified Cereals and Grains, Functional Dairy Products, Functional Snacks, Functional Confectionery, Fortified Breads and Baked Goods
- Beverages: Functional Water, Fortified Juices, Nutritional Shakes, Sports and Energy Drinks, Probiotic Beverages
- Other Product Types: Nutrition Bars, Meal Replacement Products, Personalized Ready-to-Eat Meals, Customizable Condiments and Sauces, Functional gummie*s* and Chews
This segmentation provides a comprehensive view of the diverse product offerings and distribution channels fueling market growth.
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