Press release
Global Trends Review: The Rapid Evolution of the Electric Kettles Market
The electric kettles market is steadily gaining traction as consumers increasingly favor convenient and time-saving appliances. With urbanization and a growing preference for electric products, this market is set to expand significantly in the coming years. Let's explore the market's size, key players, emerging trends, and segmentation to understand the future outlook.Electric Kettles Market Size and Growth Outlook Through 2029
The electric kettles market is projected to grow consistently, reaching a valuation of $5.5 billion by 2029. This expansion corresponds to a compound annual growth rate (CAGR) of 4.7%. Factors driving this growth include a rising demand for convenient, time-efficient appliances, rapid urbanization, and a general shift from traditional to electric kitchen devices. Key trends expected to shape the market in the forecast period involve product innovations, strategic partnerships, advancements in technology, and increased investments by companies in electric kettle development.
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Top Companies Leading the Electric Kettles Market Today
Several prominent players dominate the electric kettles market, including Siemens AG, Whirlpool Corporation, Koninklijke Philips N.V., Stanley Black & Decker Inc., Electrolux AB, Groupe SEB SA, De'Longhi Group, Breville Group, Hamilton Beach Brands Inc., Braun GmbH, Aroma Housewares Company, Chefman LLC, Conair Corporation, Sunbeam Products Inc., Russell Hobbs Inc., Bella Housewares, Proctor Silex Ltd., Gourmia Inc., Morphy Richards Limited, Bodum USA Inc., StoreBound LLC, Brentwood Appliances Inc., Sensio Inc., Sunbeam Corp., and Kenwood Limited.
Strategic Acquisition Enhances Market Position of Swan Products
In July 2023, UK-based Sutton Venture Group completed the acquisition of Swan Products and Housewares, although the deal amount was not disclosed. This move is expected to strengthen Swan Products' market presence by leveraging SVG's centralized services and global infrastructure. Swan Products, headquartered in the UK, specializes in electric kettles as well as other kitchen and cookware appliances, making the acquisition mutually beneficial and strategically significant.
View the full electric kettles market report:
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Innovations Driving Positive Momentum in the Electric Kettles Market
Market players are focusing on introducing advanced products such as thermostatic kettles with app connectivity to better serve customer needs and expand their offerings. These smart kettles enable users to control water temperature precisely and operate remotely via mobile applications. For instance, in November 2022, Xiaomi launched its MIJIA Thermostatic Kettle 2 Pro in China, featuring a 1.7-liter capacity and a digital LED display. This model heats water rapidly at 1800W, retains warmth for up to 24 hours, and includes user-friendly features like a smart light ring, oversized buttons, and noise reduction technology. The associated MIJIA app allows users to preset temperature and adjust heat retention times for greater convenience.
Overview of Market Segments in the Electric Kettles Industry
The electric kettles market is divided into several key segments:
1) By Type: See Through, Opaque
2) By Raw Material: Stainless Steel, Plastic, Glass, Other Raw Materials
3) By Distribution Channel: Offline, Online Stores, Other Distribution Channels
4) By Application: Residential, Commercial
Further breakdowns include:
- See Through kettles subdivided into Glass Electric Kettles and Plastic or Glass Hybrid Electric Kettles
- Opaque kettles categorized into Stainless Steel Electric Kettles, Plastic Electric Kettles, and Other Opaque Material Electric Kettles
This segmentation allows companies to target specific consumer preferences and distribution methods effectively.
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