Capitaliply announced a strategic $900k investment in UpCharge App

New York, USA - 17/12/2025 - Capitaliply, a U.S.-based private equity firm specializing in the Shopify applications market, has entered into a $900,000 strategic investment - combining growth capital and equity purchase - in UpCharge App, a fast-growing Shopify solution that enables merchants to automatically add region-specific fees, duties, and surcharges to product prices. The agreement will allow UpCharge to expand functionality and reinforce its position in one of the fastest-scale segments of global e-commerce.

UpCharge App has grown rapidly as evolving Trump-Era tariffs required immediate pricing transparency. The application enables stores to transparently display the base product price along with an additional fee - clearly labeled as a fee rather than a hidden price change - ensuring compliance, clarity, and trust. UpCharge thus tackles a critical challenge of cross-border commerce - rapidly shifting regulations, duties, and tariff-linked fees that merchants must transparently communicate to customers.

UpCharge serves over 4,000 business customers globally, with roughly 40% based in the United States. In 2025, the app has already processed more than 1.5M orders totaling over $30M. Over the past six months, while the strategic arrangement with Capitaliply was underway, the product demonstrated strong performance with 40% revenue growth, reflecting increasing demand among mid-market and enterprise Shopify merchants.

"In a noisy AI-driven market, UpCharge stands out as a profitable, practical tool solving real operational pain for merchants. We remain disciplined in supporting businesses that generate tangible value, and we plan to commit an additional $1 million to scale this product further."- said Matt Gramovich, General Partner at Capitaliply.

The Shopify ecosystem itself is experiencing significant acceleration driven by global seasonality patterns. Shopify's Gross Merchandise Volume (GMV) has followed the same trend for the last four years: 2021 - $54.1B (30.8%), 2022 - $61.0B (31.0%), 2023 - $75.1B (31.8%), 2024 - $94.46B (32.4%). Historically, Q4 accounts for 31-32% of annual Shopify commerce, fueled by Black Friday, Cyber Monday, and holiday demand. Based on 2025 results so far, Shopify is on track to reach approximately $371.7B GMV for the year, with ~$117.1B expected in Q4 - a projected 24% year-over-year increase. This six-week peak period defines the revenue trajectory for the entire ecosystem.

The funds from the $900,000 arrangement will be used to enhance the UpCharge product, expand key features, strengthen infrastructure, and support continued growth as merchants prepare for increasingly intense global sales cycles.

About Capitaliply:

Capitaliply is a U.S.-based private equity firm focused on acquiring, developing, and scaling Shopify applications. Operating in the app ecosystem for more than seven years, the firm builds long-term, data-driven value in a market that now includes more than 16,000 B2B SaaS Shopify apps and is projected to generate over $1 billion annually in the coming years.
More information: https://capitaliply.com

About UpCharge App:

UpCharge is a Shopify application that helps merchants add region-based fees, duties, and surcharges to their product prices with transparency and accuracy. The app is used by more than 4,000 businesses globally and supports merchants selling across the U.S., Europe, and multi-market e-commerce environments.
More information: https://apps.shopify.com/product-fees

Organization: Capitaliply
POSTAL ADDRESS: 2810 N Church St PMB 873907 Wilmington, Delaware 19802-4447 US
Contact Person Name: Matt Gramovich
Website: https://capitaliply.com
Email: mg@capitaliply.com

About Capitaliply:

Capitaliply is a U.S.-based private equity firm focused on acquiring, developing, and scaling Shopify applications. Operating in the app ecosystem for more than seven years, the firm builds long-term, data-driven value in a market that now includes more than 16,000 B2B SaaS Shopify apps and is projected to generate over $1 billion annually in the coming years.
More information: https://capitaliply.com

This release was published on openPR.