Press release
Fresh Strawberry Market Projected to Reach USD 14.5 Billion by 2034, Growing at a CAGR of 6.5%
Pune, India - December 2025 - The global Fresh Strawberry Market is poised for steady growth over the next decade, driven by rising consumer awareness of health benefits, increasing demand for fresh fruits, and expanding adoption in processed foods and beverages. The market was valued at approximately USD 7.5 billion in 2024 and is projected to reach around USD 14.5 billion by 2034, registering a compound annual growth rate (CAGR) of 6.5% from 2025 to 2034.Strawberries are valued for their rich nutritional content, including vitamins, antioxidants, and dietary fiber, which makes them popular among health-conscious consumers globally.
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Market Overview
Fresh strawberries are widely consumed as whole fruits, in smoothies, salads, desserts, and processed products such as jams, sauces, and beverages. Growth in organic farming, refrigerated supply chains, and e-commerce platforms has increased accessibility and freshness, further boosting market demand.
Key Market Drivers
• Rising Health and Wellness Trends: Increasing consumer preference for nutritious and antioxidant-rich fruits.
• Growing Processed Food Industry: Use of strawberries in jams, sauces, juices, and confectionery products.
• Technological Advancements in Farming: Improved cultivation methods, greenhouse farming, and high-yield varieties.
• Expansion of Cold Chain and Retail Networks: Ensures freshness and reduces spoilage during transportation.
• E-commerce and Direct-to-Consumer Sales: Facilitates convenient access to fresh strawberries for consumers.
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Market Segmentation
By Variety:
• Fragaria × Ananassa
• Other Strawberry Varieties
By Application:
• Fresh Consumption
• Processed Products (Juices, Jams, Sauces, Desserts)
By Distribution Channel:
• Supermarkets/Hypermarkets
• Specialty Stores
• E-commerce/Online Retail
• Others
By Region:
• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa
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Regional Outlook
• North America: Largest market due to high consumption, established supply chains, and growing organic produce adoption.
• Europe: Significant growth driven by health trends, organic farming, and processed food demand.
• Asia-Pacific: Fastest-growing region with increasing disposable income, urbanization, and awareness of healthy diets.
• Latin America & Middle East/Africa: Emerging markets benefiting from expanding retail infrastructure and fresh fruit consumption.
Competitive Landscape
The fresh strawberry market is dominated by global and regional fruit growers, distributors, and retailers focusing on high-quality produce, organic cultivation, supply chain optimization, and strategic partnerships to meet growing demand.
Future Outlook
With a projected growth to USD 14.5 billion by 2034 at a CAGR of 6.5%, the fresh strawberry market is expected to expand steadily. Rising health-conscious consumer behavior, technological advancements in cultivation, and enhanced distribution networks will continue to drive global demand for fresh strawberries.
This report is also available in the following languages : Japanese (新鮮なイチゴ市場), Korean (신선한 딸기 시장), Chinese (新鲜草莓市场), French (Marché aux fraises fraîches), German (Markt für frische Erdbeeren), and Italian (Mercato delle fragole fresche), etc.
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