North America Gummy Supplements Market to Grow at 14.1% CAGR, Led by Bayer AG & Haleon plc| DataM Intelligence

Leander, Texas and TOKYO, Japan - Dec.16.2025 "The North America Gummy Supplements Market was valued at US$ 10.43 million in 2024 and is projected to reach US$ 29.68 million by 2032, growing at a CAGR of 14.1% during the forecast period 2025-2032."

The North America Gummy Supplements Market is driven by rising health awareness and preventive healthcare trends, increasing preference for convenient and palatable supplement formats over traditional pills, growing demand for functional Jelly chews targeting immunity, digestion, sleep, and beauty, and an expanding aging population seeking easy to consume nutritional solutions. Market growth is supported by innovations in sugar free, organic, and plant-based formulations, sustainability in packaging, and strong consumer focus on wellness and personalized nutrition.

➠ Download Your Sample Report Instantly - Corporate Email ID Required for Priority Access: https://www.datamintelligence.com/download-sample/north-america-gummy-supplements-market?praneetha

☛ Recent Industry Developments:
North America:
✅ December 2025
Nestlé Health Science expanded its gummy supplement portfolio with new formulations focused on immunity, sleep, and women's health. The launch reflects growing consumer demand for convenient, taste driven nutritional formats across North America.

✅ November 2025
C&D Consumer Brands (Vitafusion) introduced clean label gummy supplements made with reduced sugar and plant-based colors. The update targets health conscious consumers seeking transparent ingredient profiles in daily nutrition products.

✅ October 2025
Bayer Consumer Health launched a new range of adult and pediatric gummy vitamins under its One A Day brand. The rollout strengthens Bayer's position in preventive healthcare and functional nutrition across U.S. and Canadian retail channels.

☛ Core Catalysts Behind Market Growth:
Rising health awareness and shift toward preventive healthcare is boosting demand for enjoyable, easy to consume gummy formats that improve supplement adherence.

Increasing consumer preference for functional and fortified Jelly chews addressing specific needs like immunity, beauty, digestion, and sleep is driving innovation and market expansion.

Growing aging population and individuals with swallowing difficulties are accelerating adoption of chewable alternatives to traditional pills.

Advancements in formulations, including sugar free, vegan, organic, and plant based options, along with eco friendly packaging, are enhancing appeal and supporting broader market penetration.

➠ Get Customization in the Report as per Your Requirements: https://www.datamintelligence.com/customize/north-america-gummy-supplements-market?praneetha

☛ Market Segmentation:
By Type :
Vitamin Jelly chews dominate the market with 48% share, driven by high consumer preference for easy to consume multivitamin, vitamin C, vitamin D, and immunity boosting supplements across all age groups. Mineral Jelly chews account for 16% share, supported by rising demand for calcium, zinc, and magnesium Jelly chews, particularly among adults and elderly consumers. Herbal and botanical Jelly chews hold 22% share, fueled by growing interest in natural, plant based ingredients for stress relief, immunity, digestion, and sleep support. Other types capture 14% share, including probiotics, omega fatty acids, collagen, and specialty functional Jelly chews addressing beauty, brain health, and joint support.

By Distribution Channel :
Supermarkets and hypermarkets lead with 36% share, driven by strong shelf visibility, impulse purchases, and wide availability of mainstream gummy supplement brands. Pharmacies and drug stores account for 28% share, supported by consumer trust, pharmacist recommendations, and increasing purchases of clinically backed gummy formulations. Online channels hold 26% share, rapidly expanding due to e-commerce growth, subscription based supplement models, and direct to consumer brand strategies. Other distribution channels represent 10% share, including specialty nutrition stores, wellness clinics, and health food retailers catering to niche and premium products.

By End-User :
Adults dominate the market with 54% share, driven by rising use of gummy supplements for immunity, energy, stress management, and overall wellness. Children account for 28% share, supported by parental preference for palatable, chewable supplements that improve compliance with daily nutrition needs. Geriatric consumers hold 18% share, fueled by increasing demand for bone health, joint support, and digestive health Jelly chews that are easier to consume than traditional tablets or capsules.

☛ Competitive Landscape:
The market features intense competition among consumer health giants, nutraceutical specialists, and innovative brands focused on flavorful, functional gummy products.

Bayer AG - Commands an estimated 20% share, offering extensive gummy lines under brands like One A Day for multivitamins and targeted health benefits.

C&D Consumer Brands - Holds about 18% market share, leading with popular brands like Vitafusion and L'il Critters for adult and kids' Jelly chews.

Haleon plc - Captures around 15% share, emphasizing science backed, wellness oriented Jelly chews in immunity and daily health categories.

Nestlé S.A. - Maintains approximately 12% share through innovative, family focused nutritional gummy products.

Amway - Secures roughly 10% market share with premium, plant based and personalized nutrition Jelly chews.

Other Key Players: Procter & Gamble, Unilever PLC, Now Foods, Hero Nutritionals, Inc., Nature's Truth, SmartyPants Vitamins.

➠ Purchase this report before year-end and unlock an exclusive 30% discount :

Buy Now & Unlock 360° Market Intelligence : https://www.datamintelligence.com/buy-now-page?report=north-america-gummy-supplements-market?praneetha
(Purchase 2 or more Reports and get 50% Discount)

☛ Regional Analysis:
United States :
The U.S. dominates with an estimated 80% share, fueled by high health consciousness, preventive wellness trends, strong retail presence, and innovations from major brands amid rising demand for convenient supplements.

Canada :
Canada holds approximately 12% share, supported by growing preference for functional and natural Jelly chews, health focused consumer base, and expanding manufacturing capabilities.

Mexico :
Mexico accounts for around 8% share, driven by increasing awareness of nutritional supplements, urbanization, and rising adoption of palatable formats in wellness routines.

➠ Request for 2 Days FREE Trial Access: https://www.datamintelligence.com/reports-subscription

Power your decisions with real-time competitor tracking, strategic forecasts, and global investment insights all in one place.
✅ Competitive Landscape
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Unmet Needs & Market Access Snapshots
✅ Emerging Risks & Market Volatility Analysis
✅ Quarterly Updated Reports
✅ Live Market & Pricing Trends
✅ Import-Export Data Monitoring

Company Name: DataM Intelligence 4Market Research LLP
Contact Person: Sai Kiran
Email: Sai.k@datamintelligence.com
Phone: +1 877 441 4866
Website: https://www.datamintelligence.com/

DataM Intelligence is a global Market Research and Consulting firm providing comprehensive business insights and end-to-end solutions from research to consulting. We deliver actionable intelligence across 6,300+ reports spanning 40+ domains, empowering over 200 companies in 50+ countries. Our focus is on enabling clients to make data-driven decisions through robust methodologies, strategic foresight, and real-time market intelligence.

This release was published on openPR.